In a clever add by French toilet paper company Le Trèfle, the fight between paper and digital reaches a pivotal point.

In the spot a married couple are depicted with the husband constantly trying to prove that his tablet is better than traditional paper, for drawing, doing sudoku and reading books. However his wife takes it to another level!

Clever and funny from Leo Burnett Paris, have a watch below.

Comments

Budweiser Canada is helping ice hockey fans keep track of when their team scores by selling goal lights similar to those used at the games.

It is set up to their favourite team using an app on a Smartphone, after that it will connect to their Wi-Fi network and follow live scores. When a selected team scores it lights up and makes a sound, regardless of where the team is playing or if the game is televised.

The first batch made has sold out, but the website is taking pre-orders for the next batch which should be with fans in time for the play-offs. The lights will set back fans $149 + taxes & shipping, but those living in the greater Toronto area will be able to get theirs installed by Budweiser.

As part of this campaign they have created an advert that introduces a new character, who is portrayed as the inventor of the light and builds upon their 'Great times are waiting' campaign.

A great marketing ploy by the American beer brand, although we think it may disturb a few mealtimes. Watch the video below.

Comments

Volkswagen's latest advert by Deutsch, is a brilliant bit of suspense, slightly reminiscent of an action movie but with a humorous twist at the end.

The premise for the ad, titled Mask, is simple; a guy walks into a local shop wearing a ski mask, starts stalking down the aisles collecting food and such like, whilst looking menacing. All the while the customers start to hide and the counter staff begin to look scared. The camera angles and accompanying music all add to the suspense and creates a commercial that seems to promise cars chases and gun fights.

Hopefully we have built this up enough without spoiling the end, so take a look at it below.

Comments

The Gunn Report has compiled and announced their lists of the most-awarded ads of 2012, and The Bear, the hilarious commercial for French TV channel Canal+, was the most awarded TV commercial, winning the most awards in the 14 year history of the report.

The top five are listed below, and you may recognise some from previous posts of ours:
1. Canal+ The Bear (BETC, Paris) which is the most awarded commercial in the 14 year history of The Gunn Report.
2. BGH Silent Air, Dads In Briefs campaign (Del Campo Nazca Saatchi & Saatchi, Buenos Aires)
3. Doritos Dips, Dip Desperado (AMV BBDO, London)
4. Chipotle, Back To The Start (Creative Artists Agency, Los Angeles)
5. John Lewis, The Long Wait (Adam&EveDDB, London)  

The report has also listed the most awarded print ads and campaigns, the most awarded countries in the world, the most awarded advertisers, the most awarded production companies, the most awarded agency, the most awarded agency in digital and the most awarded agency network.   

The Gunn Report also has a category for integrated or innovative work, which it calls "All Gunns Blazing".  

It uses a weighted points system to analyse the winners of the major advertising awards schemes around the world.  

Read more at Creative Review, which features the top five for all the afore-mentioned categories here.

Comments

If you want to make your video go viral, then maybe you need to contact Buyral, a new clicking service that guarantees to make your video top the charts.

Innovators in getting children, interns, the elderly and an increasingly complex array of machines to click furiously, see how they do it here in this great video - that has also probably gone viral.

Comments

There was a great article in the FT’s Inside Business section written by the paper’s media editor, Andrew Edgcliffe-Johnson.  Describing how newsrooms have shrunk, he looks at how services such as PR Newswire (owned by UBM plc) are responding and how it sees its future being driven by digital syndication, social media and search engine optimisation.   

As we have commented before in our blog, a rethink has started for press releases as multimedia content to help feed the growing number and variety of news outlets online.  Edgcliffe-Johnson argues that “search and social media trends suggest corporate content will only grow”.   

So not only do we now need to be aware of the fact that the majority of news is ‘broken’ online, but also that how we package up that news into deeper content will increasingly make a difference. This will have an impact not only in how this might be facilitated both client and agency side, but also that the content must be credible and ‘watchable’.   

There will be a need of closer integration of advertising, digital marketing, PR and investor relations concludes Edgcliffe-Johnson.  

See the article in the FT here (registration required).

Comments

The UK’s Chartered Institute of Public Relations (CIPR), the professional body for public relations practitioners, has announced special guidance for Wikipedia entries.

The guidance for public relations professionals using the site includes a number of recommendations and has gleaned global support in recognition of its potential for building mutual understanding between Wikipedians and public relations practitioners, the CIPR says.

The most significant of these is that public relations professionals should not directly edit Wikipedia pages relating to their organisation or brand but should instead suggest amendments to Wikipedians – the community of regular Wikipedia editors.

The consultation period for the guidance was hosted on Wikimedia UK, and the CIPR advises it will continue to be reviewed and refreshed as the relationship between the Wikipedia and public relations communities continues to progress.

See the best practice guidance here.

Comments

Thailand has launched a very thought provoking anti-smoking ad which points out the hypocrisy of smokers when approached by a child who asks them for a light.

Every smoker the child approached tried to persuade him not to smoke and how dangerous to his health it is.

The child finishes the stunt by handing the smoker a leaflet explaining their hypocrisy.

The ad received more than 960,000 views before being taken down but it has now reappeared again.

Please view it below and let us know what you think.

Agency: Ogilvy Thailand

Comments

This year's Cannes Lions Festival of Creativity saw many of the world's leading advertising agencies win awards for some fantastic creative.

There were 15 individual winners for ads out of the 5,195 entries, a demonstration that the advertising industry is still producing some outstanding quality productions.

See three of the winning entries below or visit Adweek to see all 15.  



Chipotle "Back to the Start" - Agency: Creative Artists Agency, Los Angeles



Canal+ "The Bear",  Agency: BETC, Paris



The Guardian "Three Little Pigs", Agency: BBH, London

Comments

The Think Tank is a leading integrated marketing agency in Clerkenwell, London and we require a knowledgeable Account Manager to work on a variety of Business to Business clients.  

This Account Manager position will combine all aspects of marketing, both on and off-line, and the successful applicant will ensure the smooth running of accounts, including client liaison and managing timescales, budgeting and creative output.  

A background in a similar B2B marketing agency account management role or digital experience is preferred. Any candidate should be pro-active and self-starting with strong administrative, communication and organisational skills.  

The right candidate will manage a range of client accounts and should have the knowledge and experience to support a variety of marketing activities and will be rewarded with a competitive salary.  

This is an opportunity to make your mark within an established forward thinking business to business marketing agency that is growing and offering great prospects for development and career enhancement.  

To apply for this role please send your CV with a covering letter to Liam Bateman at liamb@thinktank.org.uk. 

Please note: this is not a PR Account Management position.

Comments

A scene of Armageddon or not? This French ad keeps you and the victim entranced until the end.

Very clever and quite unexpected.

Comments

Comments

Comments

Comments

Comments

Comments

Comments

Comments

We are looking for an experienced PR Account Manager for a hands-on role which will involve media relations and events support in the UK and Europe. This position is initially for six-months but will be reviewed.  Knowledge of working within the b2b sector and preferably the built environment is preferred.  Would you appreciate an opportunity to work with a team that likes to achieve great results? Please email your CV and a brief covering letter to Samantha Dawe, Director, at samanthad@thinktank.org.uk.

Comments

Comments