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Immersive app for exhibition
Saturday, 27th April 2013 at 11:03am
The British Museum has released an app to coincide with its latest exhibition; Life and Death in Pompeii and Herculaneum.The app gives users the chance to browse the 250 exhibits on display at the museum as well exploring maps of the area where these ancient cities sat in the Bay of Naples.
Built by mobile app developer Apadmi, it also contains exclusive video content including interviews with the curator.
It was created to help those who may not be able to attend the exhibition in person due to its popularity, to explore the sights, sounds and artifacts.
The exhibition curator Paul Roberts said: “We are delighted to invite tablet and smart phone users all over the world to explore the content of our Life and Death in Pompeii and Herculaneum exhibition. Good clear explanations and beautiful, detailed images of the remarkable objects offer an exciting opportunity to investigate the stories of these cities in the pail of your hand.”
The app is available now for iPad, iPhone and will be on android devices from May 2nd, whilst the exhibition is running until the 28th September 2013.
Find out more here.Tagged British Museum, exhibition, apps, mobile, Apadmi, Roman, Pompeii, Herculaneum, iphone, ipad
Social marketing without give aways
Friday, 1st February 2013 at 4:15pm
A lot of people feel that the best way to gain exposure on social media for a new product is to spend lots of money advertising it, either directly or through competitions or give-aways. Not so for Nars Cosmetics, they decided to utilise the power of social marketing in a different way - by creating an app.Their Warhol App would would take a snapshot of you via a web cam, or you could upload a pic, and then add an Andy Warhol look to it. This would produce a new cover image and/or profile photo for you to use, although the image does have the Nars Warhol branding included (a very subtle but great way to raise awareness).
The idea was to promote their new Warhol Collection, and it worked, as every time someone updates their cover photo a unique update goes out to their friends, unlike when a profile image is updated.
The app attracted a relatively small number of users on Facebook — 3,143 — but an impressive amount of engagement: Together, those users made more than 5,300 images and spent an average of seven minutes and nine seconds using the app, generating an estimated 823,000 impressions on Facebook.
The app is no longer on their Facebook page, although they were smart enough to provide the app off Facebook as well, which had an even higher number of users and traffic, thanks to tech and beauty blogs talking about it. However the app still requires you to login via Facebook to use it.
Take a look at the video of the app below, and try it out for yourself.
Tagged Social Media, Marketing, Facebook, Apps, engagement
Kit Kat crowd-sourcing a new bar.
Sunday, 20th January 2013 at 8:30am
In a move to determine a new flavour, Kit Kat has turned to social media to find out which flavour "chunky" bar is most popular between mint, coconut, fudge and hazelnut.The campaign is similar to one they ran last year, where consumers were asked to vote for their favourite chunky from a selection, via text message. This time round the company is using Facebook as the voting medium.
To vote, you need to go to the Kit Kat page, where there's an app which is 'like-gated', meaning you must like the page before you can vote, then finally you can choose your favourite of the four flavours.
The Facebook campaign runs alongside a television advert, with the flavours given the persona's of superheroes albeit cumbersome ones.
This is a clever use of social media and crowd-sourcing by the company, one that saw peanut butter chunky being voted winner last time around.Tagged social media, Facebook, marketing, advertising, kit kat, chunky, apps, crowd-sourcing, TV
Feeling under the weather? Use this App to find out who gave you the flu
Thursday, 10th January 2013 at 11:25am
Help Remedies has produced a fun little app for its Facebook Page which allows you to see who from your friends may have given you the flu.
If you haven't fallen ill it can also tell you which friends to "quarantine" to avoid becoming ill.
The app works by analysing your news feed for mentions of certain words as well as looking at the timings people post, find suspects based upon these guidelines and gives you reasons to avoid them. The app then allows you to send these friends messages, letting you know that you are placing them under quarantine.
The US based health-care company have “won” with some amazing marketing and social awareness campaigns, including handing out “Help, I'm Nauseous" packages outside the Republican Headquarters after election day and creating a bone-marrow donor kit to accompany “Help, I’ve cut myself” bandages in their “Help, I want to save a life” packs.
Check out the app here
Fifth Wall app interacts with performer
Sunday, 1st July 2012 at 9:39am
A new app for performing arts publication 2wice called “Fifth Wall” takes interactivity to another level, allowing you to interact with performers by moving your iPad screen.It was created in collaboration with the choreographer Jonah Bokaer and 2wice publisher Patsy Tarr and takes advantage of the unique spatial and physical parameters of the iPad. In the app, Bokaer engages with the edges of the iPad screen and as users interact with the iPad, the performance responds to the movement of the user, flipping when the screen is turned, or changing when the surface is swiped.
A great use of apps to engage an audience.
See the video of the making of the app below and click here to download.
Tagged App, Apps, Performing Arts, Creative, Design, Digital, 2Wice, Fifth Wall, Jonah Bokaer
Starbucks Christmas Augmented Reality App
Monday, 14th November 2011 at 9:04am
Starbucks is launching its first major augmented reality app this Chrsitmas that will let customers animate their coffee cups with their smartphones.
Starbucks Cup Magic launches for iPhone and Android devices in the US next Tuesday and it is hoped if successful the app will be made available in the UK. As demonstrated in the video, the app works by pointing your phone’s camera at the company’s red festive coffee cups and 47 additional objects, such as bags of coffee, on display at Starbucks retail locations.
Doing so will produce animations involving five characters — an ice skater, a squirrel, a boy and a dog sledding and a fox — on your screen. You can also interact with the characters. For instance, if you tap the boy on the sled he does a somersault. Those who activate all five characters can qualify to win an as-yet-unnamed prize.
Cup Magic, created by Blast Radius, caps off a year of successful mobile implementations by Starbucks. The brand launched a mobile payment app in January that has been used in more than 20 million transactions and a QR code program designed, like Starbucks Cup Magic, to enhance the in-store brand experience.
To see more please visit Mashable.
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