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Jaguar's mini movie to celebrate new release
Wednesday, 1st May 2013 at 9:27am
Jaguar's F-Type is their first sports car in 50 years. To celebrate that fact they have released what can only be described as a mini movie.
The twelve-and-a-half minute film, created by The Brooklyn Brothers and RSA Films, stars Homeland actor Damian Lewis and also features a specially commissioned song, 'Burning Desire,' from Singer Lana Del Rey .
Shot in Chile's Atacama desert, the film plays up Mr. Lewis' upper class British heritage, comparing him to Prince Harry and casting him as a smooth operator with a dry sense of humour.
The film-ad has been compared to BMW's 2001 film by Fallon, but George Bryant, founding partner of The Brooklyn Brothers has denied the similarities.
Watch the video below and let us know what you think.
High performance art
Tuesday, 26th June 2012 at 8:45pm
This ad for BMW Canada, set to classical piano music, features some fantastic slow motion film that sees the super-fast M5 smashing through a series of objects.
The result according to their YouTube channel - 'High Performance Art'.
We can only agree - definitely one for cultured petrol-heads.
Ad created by Cundari, Toronto
How PR stunts can go horribly wrong
Friday, 3rd February 2012 at 8:26am
The problem is that the stunt involved paying to name the cold front, now sweeping Europe, 'Cooper' after the Mini Cooper - a cold front that has claimed many lives.
Germany's meteorology institute allows the sponsorship of weather systems and the advertising agency says on its website that naming the front after the open-air vehicle was a "wind- and weather-proof idea".
It encouraged people to follow the path of the weather on meteorological websites and has also named a warmer weather front that will follow this one "Minnie".
This just shows how careful you need to be with PR stunts and how they can back fire! A great shame as it was a good idea.
By the way, can you get weather insurance for naming a weather front?
Click here for more info on the BBC
BMW uses interactive experience to promote 1 Series
Saturday, 21st January 2012 at 7:59am
The events ran in the evening across major cities with consumers invited to join in an interactive race game that was projected onto buildings and scaffolding in high traffic areas.
Using smart phones, iPhones and iPads gamers logged on to Facebook and competed against each other using their devices. The winners were immediately posted to the Facebook page and a league of the fastest gamers publicised.
There were 810 campaign Facebook posts, so with a Facebook user having an average of 130 friends, it is estimated that more than 105,000 users were exposed to the campaign through Facebook alone.
It looks like great fun was had by all, with consumers engaging with the brand and new technology. See a video of the event below:
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