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Sponsorship of B2B Marketing Knowledge Bank
The Think Tank is proud to be the sponsor of the PR channel on the B2B Marketing Knowledge Bank, the UK’s premium resource for B2B marketing advice and best practice.
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A new name in Aluminium Building Systems
The Think Tank has been working with global aluminium building products group, AluK, to bring the brand to the UK following the purchase of Blyweert Beaufort.
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The Think Tank wins Best Brand Campaign Award at CMA's
The Think Tank has won Best Brand and Positioning Campaign at the Construction Marketing Awards 2012 for our work with electrical distributor Rexel.
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BestFor PR Awards
The Think Tank has received four awards in the 'BestFor PR Industry Awards'
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Shortlisted for Three Construction Marketing Awards
The Think Tank has been shortlisted for three awards in this year's Construction Marketing Awards for our work with SAS International and Rexel.
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RIBA Insight Consultancy Days
The Think Tank will be speaking at the RIBA Insight Consultancy Days again this year, covering the topic of web site design best practice.
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Themeing the B2B Marketing Awards
For the 6th year The Think Tank manages the B2B Marketing Awards but this year we have also designed the creative theme and developed the marketing campaign around the event.
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Giving CIBSE a louder voice
The Think Tank is pleased to announce that we have been appointed by the Chartered Institution of Building Services Engineers (CIBSE) to raise their voice and profile, extending the Institution’s communications activities through PR, Public Affairs and Social Media activity.
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Building on substantial foundations
The Think Tank has been appointed to raise the profile of FoundOcean within the global energy construction sector through PR support activity in the UK and beyond.
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Liam Bateman appointed to CIMCIG Committee
Liam Bateman, a founding Director of The Think Tank, has been appointed to the Chartered Institute of Marketing Construction Industry Group.
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PR support for B3 Designers
The Think Tank is delighted to announce that it has been appointed to provide PR support for Shoreditch-based B3 Designers.
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Commenting on PR for RIBA
The Think Tank was recently asked to comment upon the importance of the use of paper v's digital media in PR by RIBA Insight as part of the regular advice and guidance that RIBA CPD PN provides to its customers.
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Shortlisted in B2B Marketing Awards 2011 for Biome Bioplastics
The Think Tank has been shortlisted for Best Brand Campaign in the B2B Marketing Awards 2011 for our brand creation and development work for Biome Technologies Plc, a leader in the provision of bioplastics.
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Robert Walters Associates App hits top 10 downloads in first week
The Think Tank has recently developed a multinational Salary Survey App for global recruitment consultants, Robert Walters Associates which has reached the top spot in the Top 10 iPhone Free Business Apps chart for Singapore - the first region to launch.
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The Think Tank wins Best Product Launch at B2B Marketing Awards for OKI
In stiff competition, The Think Tank has been awarded Best Product Launch at the B2B Marketing Awards 2010 for its EMEA campaign for the launch of the OKI MC860 multifunction printer.
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The Think Tank appointed as Formica Group’s PR and Media Agency for Europe
Having worked with the UK business for more than six years, and managing ad hoc projects in Europe during this time, The Think Tank has been appointed as Formica Group’s PR and Media Agency for Europe.
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Breathing some fresh air into TV

Tuesday, 25th January 2011 at 5:43am

Channel 4 are taking on a new lease of life as they put a breath of fresh air into, well outside of, their offices. Hannah Gourlay's iconic new scultpture was inspired by yoga paced breathing exercises with the intention of creating 'a brief moment of calm for passers-by and Channel 4 staff, a moment to pause for relaxation, reflection and renewal.'

Gourlay and FreeState collaborated with structural engineers Atelier One and Architen Landrell, a tensile architecture specialist to create the installation. Each section of the Big 4 has been wrapped in a fabric from Dartex Coatings Ltd, which is more commonly used for NHS bed mattresses but chosen here for its ability to stretch sufficiently and then revert to its natural shape. The creative review highlights more of these technical details.

At night, the 4 will be lit from within to give a golden glow in colours reminiscent of those used in the first idents created by Martin Lambie - Nairn.

Tagged Big 4, breathe, Channel 4, Creative Review, Design, FreeState, Hannah Gourlay, sculpture

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