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Giant penguin towers over London
Sunday, 22nd July 2012 at 6:19pm
London Zoo has announced plans to to transform London's iconic Gherkin building into ‘The Penguin’ over the summer.ZSL London Zoo has commissioned a production team to draw up a dramatic redesign of the famed skyscraper to remind visitors to the capital not to miss their penguins in 2012.
They plan to approach city bigwigs with the bold concept of turning the prominent Swiss Re Building – more commonly known as The Gherkin – into a giant penguin.
Not sure whether this idea will fly, especially being a penguin.
See more over on London Zoo's website.Tagged London, Penguin, Gherkin, Tower, Building, Marketing, Stunt, Summer, 2012, London Zoo, ZSL
The Think Tank heads off to Nordbygg, Sweden
Tuesday, 27th March 2012 at 7:48am
Well, they should be…with three halls packed to the brim at Stockholmmassen, just 10 minutes outside of Central Stockholm, this event is full of tools, materials and everything you can think of to do with the building industry. Over three days I had the opportunity to speak to journalists from many Scandinavian publications and experience the building industry from a completely different cultural perspective.
I had the privilege of going to Stockholm with our client Formica Group to help launch its VIVIX exterior facade panels. Offering opportunities to play with colour and shape, VIVIX panels can complement or add interest to office buildings, public, cultural and sports facilities, transportation centres, industrial buildings, educational facilities, residential developments and more.
Eva Hoernisch, Formica Group Design Manager, Europe, was on hand and together we were able to take a few moments to explore the building materials section. With her eye on colour Eva spotted a stand with insulation sample pieces in the most beautiful colour palette. We were dumbfounded at first as to why insulation would be so colourful until we realised it correlated to different degrees of density. VERY clever!
With room for FIKA (traditional Swedish coffee and cake), a little of bit of Swedish entertainment and a lot of hard work, being part of Nordbygg was definitely an experience to remember.
How the Chinese build a 30-story hotel in 15 days
Monday, 16th January 2012 at 8:49am
This is how pre-fabrication is done in China or 'How the Chinese build a 30-story, five-star hotel in only 15 days.'
Built by the Broad Group, it used prefab construction techniques for ninety-three percent of the high-rise. The 17,000 square meter hotel is known as T30, is located in the Lin Gang Industrial Zone in Xiangyin County and comprises of over 350 rooms, a restaurant, bar, gym, swimming pool on the top floor, underground parking and a helicopter pad.
Interesting viewing.
Tagged Building, Chinese, Construction, hotel, Marketing, pre-fabrication, Video
Built by the Broad Group, it used prefab construction techniques for ninety-three percent of the high-rise. The 17,000 square meter hotel is known as T30, is located in the Lin Gang Industrial Zone in Xiangyin County and comprises of over 350 rooms, a restaurant, bar, gym, swimming pool on the top floor, underground parking and a helicopter pad.
Interesting viewing.
Faces of British Architecture exhibition
Monday, 9th January 2012 at 8:29am
THE BUILDING CENTRE - LONDON 9th January - 29th February 2012
Image courtesy of Faces of British Architecture
Building cities on the ocean
Monday, 5th December 2011 at 7:22am
The discussion features modern libertarians, such as Peter Thiel, one of the founders of PayPal, who have the dream of setting sail to found colonies of like-minded souls and to do so they have decided that they must build new cities on the high seas, known as seasteads.
To read the full article please click here
Top Five Building Product Brands Chosen by Architects
Wednesday, 18th May 2011 at 8:08am
A new survey of UK architects lists Kingspan, Trespa, Velux, Schüco and Otis as the "strongest brands in building materials."
In the Q1 2011 research from the European Architectural Barometer, which is a quarterly study of attitudes of 1200 architects across Europe, architects were asked which brands they perceived as "strongest" in building materials such as bricks, concrete, mortar, insulation, facade and cladding material, aluminium systems, construction floors and roofing material. The top five firms for the UK were Kingspan (with 40% of responses), Trespa (15%), VELUX (8%), Schüco (7%) and Otis (6%).
Read more on Building Products
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Soap Box
- How will the new EU Directive on Internet Privacy affect your web site?
- Dispelling the myths of Social Media
- Increased Return on Investment from Centralised Integrated Marketing
- Putting PR in the Communications Mix
- Making an Impact Face to Face
- Marketing Through Event and Exhibitions in a Recession
- Intelligent Marketing When Times are Tough