Interviews can be stressful at best, but preparation is everything. That is however unless you were interviewing for Heineken's internship.

The company decided that they didn't just want someone who answered the right questions; they wanted someone up to the challenges that would lie ahead so they put the interviewees to the test.

During the course of the interviews the candidates were subjected to hand holding, fake heart attacks and fire alarms.

The one who kept their cool was voted for by the Heineken Internet community and the winner was taken to a Champions League game to represent the brand, having their success broadcast at the Juventus v Chelsea game on the 20th November 2012.

A great strategy for weeding out the chaff in the interview process or a very clever viral marketing campaign?

Watch the video below and choose for yourself.

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The Think Tank was recently appointed to develop the brand identity and to launch a new way of powering and controlling LED lighting from a start-up company, Isotera.

The challenge was to develop a clear identity and messaging that allowed audiences to gain a quick understanding of what the company offered whilst explaining a completely new concept in installing LED lighting.

We worked with Isotera to develop their brand values and positioning and then created an identity that represented these and communicated the core offering of the business. The Think Tank developed a marketing strategy to bring the new product to market and launch the brand combining Press Relations, Direct Marketing and Events.

The initial response to the launch of this innovative new system has been very positive and it is set to change the way LED lighting is installed both in the UK and beyond.

for more information please view their temporary website here. A new website will be launched early in the new year.

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We like this new ad campaign for Waterstones by Leagas Delaney. Nice copy writing that hits home and gets you thinking.

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Louis Vuitton have been running a campaign called Journeys and in its latest release they have created a tribute to Muhammad Ali which sees hip-hop artist Yasiin Bey and calligraphist Niels Shoe Meulman get in the ring.

This is the first time they have released a short film as a part of the Journeys campaign and it focuses upon the enduring appeal of boxer Muhammad Ali with Yasiin Bey (formerly known as Mos Def) reciting some of Muhammad Ali's immortal words combined with the brushstrokes of Niels Shoe Meulman.

Atmospheric, engaging and emotional.

Enjoy.

Louis Vuitton - Dream from Stuart A. McIntyre on Vimeo.

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Having managed the B2B Marketing Awards event for the past five years, The Think Tank was approached by the organisers, Silver Bullet Publishing, to develop the creative theme for the 2012 awards.  

Seeking to engage a wider audience, and increase entry levels from all sectors of the B2B marketing industry, The Think Tank was asked to produce a campaign that would resonate with marketers from both agency and client side and encourage them to engage with the awards at various levels. It was also very important that the theme would work in an integrated manner across a range of marketing channels as well as provide an engaging and fun format for the Awards event itself.  

The Think Tank developed several concepts that would answer the brief and the High Flyers campaign was chosen. It is designed to celebrate the outstanding creativity in the B2B Marketing sector and to position the awards as the premier industry event, not only for agencies but also for client-side marketers.  

The flexibility provided by the 'retro feel' creative execution allows the campaign to be extended from launch to the event and beyond, offering B2B Marketing the continuity of message they were looking for in 2012.  

The Think Tank is continuing to develop an integrated campaign to promote the awards over the coming months and encourage entry and engagement.

With a 20% increase in award entries in 2012 the campaign looks like a success.

For more information about the awards please click here.

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Sandals with brown socks, ride on lawn mowers, Disney videos and BBQ's - all part of Dad's Life, an ad for American Greetings.

Celebrating Father's Day with four 'super cool' rapping dads is one not to be missed.

Who said dads can't dance, or rap for that matter.

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This hard hitting press campaign for the Canadian Journalists for Free Expression highlights the plight of correspondents working overseas and the risks they take to bring us the real news.

They were created by agency Juniper Park in Toronto, Canada

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In the build up to a period of significant investment in the UK's rail infrastructure, Signalling Solutions approached The Think Tank to raise the profile of the brand and support the marketing function of the business in a variety of ways.  

Signalling Solutions is a joint venture between leading energy and transport solutions company Alstom and Balfour Beatty, one of the world's leading infrastructure businesses. It was formed to provide advanced signalling solutions to the rail sector in the UK, combining the technology of Alstom with the contracting expertise of Balfour Beatty. The company provides design, installation, testing, commissioning and product support for signalling, power and telecommunications applications. 

In answer to the brief, The Think Tank developed an eye-catching advertising campaign which promoted the three core products provided by Signalling Solutions. These combined abstract images that represented the core benefits of the products alongside a new brand style for current and future advertising.  

This campaign was also extended to a corporate advert which brought together the three core solutions to demonstrate the opportunities for integration that Signalling Solutions offers.  

An advertising schedule was planned by the client with ads appearing across the rail press in the build up to a series of tender opportunities. The goal was to position the Signalling Solutions brand at the forefront of the minds of specifiers and purchasers within the sector during this period, raising awareness whilst also communicating the brand ethos and values.   

Find out more about Signalling Solutions here.

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Skype has launched a new ad campaign challenging the lack of humanity in social media and focussing on the theory that technology makes communication more efficient, but less personal.

In a $12 million campaign Skype looks to leverage consumer anxiety about alienation promoting that it is better to talk face to face than via text or Twitter. The campaign launched last week in transport hubs, like Heathrow Airport, with a series of ads by Pereira & O'Dell which challenge the superficiality of text-based technology like Facebook, Twitter and SMS.

These are quite challenging and make you think about how social channels are changing our lives, similar to the impact that email had a few years back. We often talk in the office about how email has killed the art of conversation. How will social channels eventually change the way we communicate?

What do you think?

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The Think Tank was asked to extend a pan-European OKI product launch campaign in the UK marketplace using social media channels to widen reach and promote the product in a non-traditional manner.

The creative campaign that was developed for the launch of the OKI C300 and C500 series of printers featured the products as real 'stars' on the covers of leading publications. A fanzine style micro site was developed to act as a focal point for the campaign and this included a blog which was used to deliver content for the social media element of promotion in the UK. The regular addition of content to this blog was communicated via Twitter over a six month period, with additional content being added to Flickr and YouTube to provide additional links back to the micro site. 

The campaign resulted in almost 12,000 views of content over the period and engaged a wide range of sector specific individuals, with Twitter followers reaching more than 1,300.

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