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Floating cinema at Venice Biennale
Monday, 6th August 2012 at 7:37pm
This year's Venice Biennale will feature the 'Achipelago Cinema', a floating, outdoor auditorium.
This interesting cinema installation has been designed by Beijing-based architect Ole Scheeren and is constructed from a modular raft. It will be fixed in the Darsena Grande of the Arsenal, which is an historic shipyard in the heart of Venice, during the 13th Architectural Biennale.
There will be various public events held on the platform during the festival as well as the premier of 'Against all Rules', which is a documentary by Horst Brandenburg.
After the festival the structure will travel the globe to film festivals worldwide.
Find out more here.
VW ads celebrate classic cinema moments
Monday, 28th May 2012 at 8:47pm
VW has created three new ads, which are currently running at independent cinemas across the UK. Each one focuses on a famous movie - Taxi Driver, Silence of the Lambs and Jaws - and imagines what inspired the classic moments in the films.
The series is directed by Ivan Zacharias and was dreamed up by DDB London as part of the VW 'See Film Differently' campaign.
See the three ads below:
Tagged VW, Ads, Advertising, Cinema, TV, Classic, Funny, Iconic, Marketing
'Film on the Rocks' is all at sea
Sunday, 22nd April 2012 at 4:46pm
If you fancy a night out at the cinema then you will have to get your swimming trunks on to see the first edition of Film on the Rocks at the Archipelago Cinema.
Designed by German-born and Beijing-based architect Ole Scheeren, VIP guests were taken by boat through the darkness to arrive on a glowing raft in the middle of the quiet waters of Nai Pi Lae lagoon on Kudu Island.
This beautiful setting is surrounded by a dramatic landscape of towering rocks and the audience experience combined film with nature.
“The thought of watching films here seemed surprising,“ said Ole Scheeren. "A screen, nestled somewhere between the rocks. And the audience… floating… hovering above the sea, somewhere in the middle of this incredible space of the lagoon, focused on the moving images across the water: A sense of temporality, randomness, almost like driftwood. Or maybe something more architectural: modular pieces, loosely assembled, like a group of little islands that congregate to form an auditorium.“
The design of the Archipelago Cinema was based on techniques used by fishermen to construct floating lobster farms. It was built from recycled materials in modules that allowed flexibility for its future use. 
A fantastic experience. Find out more on Arch Daily.
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