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Wednesday, 19th June 2013 at 4:06pm
The can looks like a normal Coke can but splits into two so you can share it with a friends (although you could share the drink the old fashioned way if you wanted).
A clever concept as part of an global campaign, watch a video of it in being put into practice below.
Wednesday, 19th June 2013 at 9:43am
Curated by Nick Eagleton, of The Partners, there is delibertly no common thread or theme throughout the exhibition, being instead a celebration of the variety of work that has been produced – driftwood sculptures, clocks, chess boards, flags, films, prints, wardrobes and remote control drawing machines – the only real connection being that it is all closer to design rather than art.
The interesting aspect you can take from the showcase is that without a brief from a client the designers seem to have come up with their own.
The Exhibition runs until 23rd June 2013.
Thursday, 6th June 2013 at 9:52am
A tongue-in-cheek campaign for the National Trust was launched in the East of England late last month.
The posters, which are placed in strategic locations across the National Trust sites, encourage visitors to enjoy their natural surroundings, using lines like 'Keep on the Grass' and 'Please Do Touch'.
The signs are designed by The Click Design Consultants and also encourage people to use the hashtag #NaturesPlayground as part of the light-hearted campaign which will feature in print ads, posters and promotional literature.
Wednesday, 5th June 2013 at 12:34pm
After their 'Ship my pants' advert, Kmart and agency DraftFCB have created a new borderline ad.
This time promoting fuel prices, they use American expressions to create a rude sounding commercial with their 'Big Gas Savings' spot.
Perhaps not as funny as the previous advert, mainly as you have an idea what to expect, but it still has some funny moments and does lead you to wonder where can they take this next.
Watch the advert below.
Wednesday, 5th June 2013 at 10:57am
In this age of smartphones, tablets, emails, text messages and instant messaging, one thing has become slightly neglected: spelling.
To try and address this, at least in part, Scrabble and Ogilvy Paris have created wi-fi hotspots in areas that normally have no internet connection across Paris.
The catch? You have to earn your time by playing Scrabble. Given some letters, users must create a word. The higher the scrabble score for the word, the more wi-fi minutes they get.
A clever idea to promote correct spelling, Scrabble and remind people of the fun they can have with words. Take a look at the video case study below.
Wednesday, 5th June 2013 at 9:46am
Found on BuzzFeed, these adverts for the Vancouver Aquarium are the work of TAXI.
Clever and thought provoking they promote the various exhibitions taking place at the aquarium.
The campaigns include pregnancy tests in men's urinals that become positive, highlighting the fact that for some sea-creatures it is the male that bears the children.
Another included a board with a shark fin attached whilst the advert itself was only visible at low tide, and another used its placement on street lights to mimic the Angler Fish.
Take a look at the full collection of creative here.
Thursday, 16th May 2013 at 2:37pm
The series was created as a way to connect the time she spent in New York with her new home London. The series was released on Instagram using a set of photos she took of New York on her iPhone during her last month in the city, she then took the same number upon arrival in London. She then used software on her phone to carefully overlap the images, created a merged image of the two cities.
The full collection can be seen on Yatzer here. Zalcman also has a Kickstarter to get the photographs published as a book here.
Thursday, 16th May 2013 at 9:33am
London-based light artist Chris Bracey is currently displaying his works in his first solo exhibition at Scream Gallery in London titled 'I've looked up to heaven and been down to hell'.
The artist, who learnt his trade from his father, has manipulated his lights into incredible designs using themes which mix religious iconography, retro fairground bulbs and neon advertising styles.
Bracey has also provided dramatic installations for films such as Kubrick’s Eyes Wide Shut, Burton’s Charlie and the Chocolate Factory and the Batman films.
Many of Bracey’s works are self-produced neons, referencing popular culture – “Shine A Light in the Darkness of Your Soul” was written by Martin Gore from Depeche Mode and “There Is A Light That Never Goes Out” is from a song by The Smiths.
His work also draws upon iconic imagery such as tattoo designs and the sights of Las Vegas and Soho, London.
The exhibition is on display until the 1st June 2013.
Wednesday, 15th May 2013 at 9:52am
The advert, created by TBWA/G1 Paris, creates scratches in the paintwork of the car as users try to swipe through the ad, which then repair themselves.
Very clever use of the swipe motion that people use whilst browsing to highlight another innovation.
Watch the ad in action below.
Wednesday, 8th May 2013 at 8:54am
The ad contained a wireless router that would provide 15 days of free WiFi, the router would last for two to three hours per battery charge.
The premise is that Office 365 is a use-anywhere version of Microsoft's Office software, allowing people to work on documents where-ever they are.
A clever but costly stunt.
Monday, 29th April 2013 at 12:50pm
From the company that brought you 'the man your man could smell like' comes a new kind of banner ad. Old Spice, which is becoming renowned for its crazy ad antics has produced the internet's first scratch-and-sniff banner advert.
Unlike Google's April Fools joke, this one won't have you pressing your nose up to the screen, instead you fill in a form and they will send you 'the smell of the Internet'.
This is another clever and amusing campaign from the brand, promoting their Wolfthorn line of products.
Take a sniff for yourself here or see it in action over on the Onion's Sport Page.
Wednesday, 24th April 2013 at 2:25pm
Illiteracy is apparently a big problem in France. To highlight this DDB Paris has created a clever campaign that seems to be advertising various products whilst actually highlighting literacy.
These are thought-provoking, engaging and very well executed.
You can see more of them over at It's Nice That.
Wednesday, 24th April 2013 at 11:34am
The bottled water company's adverts have become synonymous with dancing babies since 1998, working along side their slogan of "live young".
This new ad, created by BETC Paris, see's adults catching their reflection and seeing themselves as a baby, a dancing baby.
Whilst this is in no way as entertaining as the previous outings for the talented tots, it has it's moments.
Watch it and the previous ads below.
Wednesday, 17th April 2013 at 5:18pm
A new collaboration between Hyundai's Advanced Design Centre and Berlin-based WHITEvoid, an interactive art and design studio, has created Fluidic.
The project sees 12,000 suspended spheres acting as 3D pixels or voxels which are illuminated by an array of high-speed lasers. The magic happens thanks to 3D cameras that detect a person and react creating patterns and shapes based upon their movements.
The piece was part of Hyundai's involvement with Milan Design week, the third time it has participated in the show, and was housed at the Temporary Museum for New Design. The interactive sculpture was inspired by nature and its ability to continuously adapt to a changing context, which Hyundai think of as part of their general design philosophy.
On April 8, the day of the preview, the German choreographer Nikeata Thompson directed a special performance featuring art, music and dance in the presence of the press and opinion leaders. In the days dedicated to the public Jan Jelinek of SCAPE, a seminal figure in contemporary electronic music, gave a special performance describing the rhythmic confluence between design and sound titled "Fluidic Art meets Fluidic Sound ".
Whilst many would have missed the chance to experience this for themselves, as it was only open to the public on the last weekend of Milan Design Week, 13th -14th April, there are plans to take it on the road, updates to be posted on the Fluidic page.
Watch a video of the sculpture in action below and visit the Fluidic page for more information and images.
Wednesday, 17th April 2013 at 3:30pm
That's why creative business cards always grab the eye, especially these ones designed for photo producer Natalie Daniels.
Created by Austrian graphic design studio Bureau Rabenstein, these business cards look like undeveloped polaroid pictures, but the black space then takes on the image of anything that touches it.
The cards are produced with a special thermo-sensitive black ink under the surface of the card, which takes a temporary imprint of whatever it comes into contact with (providing sufficient heat of course).
Whilst the cost of these would be a lot greater than normal cards, they definitely wouldn't be easily thrown away and would leave a more lasting impression than your hand would on the card itself.
Take a look at more images here.
Let us know your thoughts on creative business cards.
Wednesday, 17th April 2013 at 1:14pm
In Australia Kit-Kat decided to commemorate their limited edition white chocolate bar by holding back the last 50 and melting them.
But that isn't the full story, they got illustrator Mike Watt, to use the melted chocolate and crushed biscuits to make some incredible posters, using only a scalpel to remove any unwanted chocolate.
The posters won't last forever as after a while the hard chocolate will crack and break away from the canvas, but before all that happens they have managed to post them all up on their Facebook page.
The designs have been called Kit-Kat White Final Fifty and are a great example of creative art and design.
Take a look at them here.
Wednesday, 17th April 2013 at 11:50am
If you've managed to tear yourself away from the last time-waster we shared with you, Google's 3D Marble Maze, then perhaps it's time you had a play with another Google favourite; Google Street View Hyperlapse.
Developed by the team at Teehan + Lax, a Toronto based digital utility designer, the hyperlapse works by taking images saved on Google Street View, then speeding them up.
To create your own, you choose a location, select starting and end points and then a focal point, the focal point is the icing on the cake, it will allow you to see an image as the camera approaches and passes, simply recreating a car journey as you pass a point of interest.
Watch the video from Teehan + Lax below, then have a go yourself here.
Tuesday, 9th April 2013 at 9:44am
Called 'The Shed', the venue will show new productions that it deems "adventurous, ambitious and unexpected".
Open for a year from April, The Shed provides a new way to watch theatre, offering seats from £12 up to £20, with special days planned, including talks before or after shows.
Seats are either located at stage level or in a gallery providing patrons with an intimate view of the productions.
The building was designed and built by Haworth Tompkins, who are also incharge of the current redesign materplan for the artistic hub, and the design would seem to match the type of productiosn they plan to put on, with its vibrant colour and shape.
To find out more watch a video of lead architect Paddy Dillon talking about the design below.
Wednesday, 3rd April 2013 at 5:15pm
The collection is a series of 'homes' that have been designed and built with a unique idea behind them, including a 1sq.m house (not sure how you could really live in there), a fully transparent house and our favourite, a house with a giant slide.
Take a look at the full list here.
Thursday, 28th March 2013 at 9:16am
In a world of DVR recorders, Sky+ and TiVo it's becoming harder for advertisers to reach their audience as many record their shows just so that they can skip the adverts.
In an attempt to tackle this issue head-on, DDB Brussels has produced a special TV ad for Volkswagen that when fast forwarded still works as an advert.
Given the moniker 'slowmercial', this new format features the VW beetle convertible in action, mainly closing the roof. At normal speed this could almost be painful to watch were it not for the relaxing birdsong in the background, but at a fast forward speed the ad works well.
The advert is only presently only being shown in Belgium but you can see it below.
It is a clever concept but does it impact upon the effectiveness of the normal speed ad, after all you cannot bore people into buying a product1