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Award winning ads of 2011 - the Gunn Report

Sunday, 5th February 2012 at 2:10am

AttachmentThe Gunn Report for 2011 has been released. This comprehensive report combines the winners' lists from all of the world’s most important advertising award contests and establishes the annual worldwide league tables for the Advertising industry.

It seems that it was a pretty good year for the Wieden + Kennedy network.... For the first time in the Gunn Report's history, Wiedens has won the top two places in the Most Awarded Agency category, with Wieden + Kennedy Amsterdam coming top, and W+K Portland in second place.

The UK came second in the most awarded countries:

Most Awarded Countries in the World in 2011

1. USA
2. UK
3. Brazil
4. Argentina
5. Germany

For the complete list winners from the Gunn Report visit the Creative Review blog.

And, below is the most awarded TV commercial for Nike:
 


Tagged Ads, Advertising, Award, Commercials, Creative Review, Gunn, Nike, Report, Winning

Opinion: the 2012 Olympics artists posters

Thursday, 10th November 2011 at 12:37pm

Olympic Poster.jpgArt and design critics have questioned whether the posters unveiled last week to celebrate next year’s London Olympics truly represent the best of British creativity.

Mark Hudson of The Telegraph says that “overall, there are more hits than misses” among the posters by twelve leading British artists. He points to Fiona Banner’s work as the standout example, claiming its typographic combination of evocative phrases “feels appropriate to these challenging times.”

The Guardian‘s Jonathan Glancey also praises Banner’s design, describing it as “the most introspective, serious and moving of all these posters,” while questioning whether some of the designs are “aimed at art fans or athletics fans.” Patrick Burgoyne of UK visual communication magazine Creative Review reports that members of the graphic design community were disappointed not to be given the chance to participate in the design process but is unconvinced that the results would have been much better given such an open brief. The BBC‘s arts editor Will Gompertz says that the abstract nature of the posters means they lack context, adding “with this collection, you wouldn’t know where the games are being held. Maybe that in itself is a statement.”

Since their release the posters have received much more negative press and than positive. This doesn't bode well on top of widespread disappointment over the logo, typeface and mascots, followed by the dreary ticketing advertising campaign. Instead of providing a vehicle to celebrate Britain's creative industries, there is a very real danger that the 2012 Games will forever be remembered by the visual communications community as a missed opportunity of truly Olympian proportions.

To read more or to see opinions and comments about the posters visit Dezeen or Creative Review.
Tagged 2012, Advertising, Artists, BBC, Controversial, Creative Review, Dezeen, London, Olympic Games, posters, Telegraph, The Guardian

Breathing some fresh air into TV

Tuesday, 25th January 2011 at 5:43am

The Big 4.jpgChannel 4 are taking on a new lease of life as they put a breath of fresh air into, well outside of, their offices. Hannah Gourlay's iconic new scultpture was inspired by yoga paced breathing exercises with the intention of creating 'a brief moment of calm for passers-by and Channel 4 staff, a moment to pause for relaxation, reflection and renewal.'

Gourlay and FreeState collaborated with structural engineers Atelier One and Architen Landrell, a tensile architecture specialist to create the installation. Each section of the Big 4 has been wrapped in a fabric from Dartex Coatings Ltd, which is more commonly used for NHS bed mattresses but chosen here for its ability to stretch sufficiently and then revert to its natural shape. The creative review highlights more of these technical details.

At night, the 4 will be lit from within to give a golden glow in colours reminiscent of those used in the first idents created by Martin Lambie - Nairn.


Tagged Big 4, breathe, Channel 4, Creative Review, Design, FreeState, Hannah Gourlay, sculpture

Shortest and smallest film on a stamp

Tuesday, 19th October 2010 at 7:12am

tnt_stamp_21_0.jpgThe Dutch postal service has launched the world's "smallest and shortest film" on a new lenticular stamp. KesselsKramer asked director Anton Corbijn to shoot the one-second film, which features actress Carice van Houten... The result is a small lenticular stamp that contains 30 frames of film. A bit of a lengthy intro.... but would it make it through the British postal system? See more on Creative Review





Tagged Creative Review, Film, Holland, Post, Stamp, TNT, Video