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Fiat's 'The Fatherhood' follow-up is new romantic music video
Thursday, 21st March 2013 at 10:40am
In a follow-up to their 'The Motherhood' video, Fiat has released 'The Fatherhood'.Similar to it's predecessor, The Fatherhood focuses on a father in a musical fashion, singing about the trials and tribulations involved with being a new dad.
This time around though, the concept is that the father is taking his young twins out in the car to try and get them to sleep, whilst doing this he reminisces about his youth and being "a new romantic" cue the Human League style music, and video, complete with outdoor settings, smoke and a unicorn.
One of the best lines would definitely be about him dancing at their wedding as way of revenge.
Once again the idea of the video is to promote the family friendly nature of Fiat's 500L series.
Watch the video and let us know what you think, but be warned it is rather long.
Tagged Fiat, the fatherhood, 500L, funny, video, marketing, advertising, motherhood
Motherhood meets gangster rap in new Fiat ad
Wednesday, 9th January 2013 at 9:43am
In a campaign far removed from the norm, Fiat has released "The Motherhood", a mock rap video featuring a stressed mum with her three children.
The ad covers the trials and tribulations of the daily life of a mum, and, whilst avoiding the coarse language normally associated with the genre, the main character acts in very much the same way. Especially in posing next to her Fiat 500L, the real 'star' of the video.
The tagline for the video also mocks the genre: "Word to all the mothers out there. This one goes out to you..." ' The Motherhood' feat. Fiat 500L is dedicated to all those women who have to be all things to all people and live it large on a daily basis."
Very funny but a bit long - worth watching through to the end though.
Charlie Sheen premieres in two new ads
Tuesday, 6th March 2012 at 11:07am
The first for Fiat sees him racing around his house in a new Fiat, making a point about being under house arrest, and the second sees him acting out the film Platoon with someone he meets in a Turkish baths for DirectTV.
Not sure whether the association of Charlie Sheen with mainstream brands is a good one and definitely question Fiat's choice of brand ambassador! What do you think?
How the Italians do it
Saturday, 26th November 2011 at 7:47am
Taking innuendo to another level this is just not something you find on a British TV during Coronation Street!
Love it or hate it, it certainly engages the audience. What do you think?
Click below to see the video
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