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Friday, 18th January 2013 at 10:57am
2013 marks the 100th Anniversary of the iconic Formica® brand, best known for high pressure laminates. The product was developed in USA in 1913 as a replacement for the mineral product 'Mica' and thus was called 'Formica'. Did you know that laminate is made from paper? Many people don't.
The Think Tank has worked with Formica in the UK and across EMEA for the past 10 years providing a range of marketing services including PR and as a part of the 100 years celebrations we have been working to raise the profile of the brand and its history through the media and yesterday saw a great article published in The Guardian Newspaper - both online and in print.
Formica® laminate is an iconic product that is used all around us in our everyday lives and, judging by the fantastic comments posted on the Guardian website, many people have very fond memories of the brand. One of the pictures featured takes us right back to when The Think Tank was based in Soho and used to frequent the Piccadilly Cafe - we remember it well.
The article, titled 'Shiny, happy households: Formica turns 100', is written by Oliver Wainwright and looks at the history of the brand, and how it has developed and been used over the years.
To find out more about the history of this iconic brand click here and read the full article or alternatively click here to see 'Formica: our century-old laminate love affair – in pictures', also published on the Guardian website.
You can also click below to view the article in PDF form.
Shiny, happy households_...pdf
Shiny, happy households_...pdf (957 kb)
Sunday, 29th July 2012 at 4:52pm
They are on sale now.
Monday, 28th May 2012 at 8:47pm
Each one focuses on a famous movie - Taxi Driver, Silence of the Lambs and Jaws - and imagines what inspired the classic moments in the films.
The series is directed by Ivan Zacharias and was dreamed up by DDB London as part of the VW 'See Film Differently' campaign.
See the three ads below:
Monday, 9th January 2012 at 8:29am
THE BUILDING CENTRE - LONDON 9th January - 29th February 2012
Image courtesy of Faces of British Architecture