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Ad turns magazines into WiFi hotspots

Wednesday, 8th May 2013 at 8:54am

Microsoft AdWiFi routerIn a recent issue of Forbes magazine Microsoft ran an ad about their latest product, Office 365. In a limited number of magazines there was a  surprise for the reader, a WiFi hotspot, courtesy of T-Mobile.

The ad contained a wireless router that would provide 15 days of free WiFi, the router would last for two to three hours per battery charge.

The premise is that Office 365 is a use-anywhere version of Microsoft's Office software, allowing people to work on documents where-ever they are. 

A clever but costly stunt.
Tagged Microsoft, Office 365, T-Mobile, WiFi, Forbes, advertising, creative, innovative

Elevated bike path for Regents Canal

Tuesday, 23rd April 2013 at 11:00am

Regents Canal Bike PathRegents canal bike pathThe paths along the Regents canal in London are incredibly busy with cyclists and pedestrians, especially under bridges.

To offer a solution for this problem, Anthony Nelson, a landscape architect from Design International, has offered up a design for an elevated path for cyclists. The proposal, which is still being worked on, would see a steel pathway constructed that would hug the canal and it above the current path. 

The new path will offer more than a safe route for the 500 cyclists that use the canal each hour as it will provide retail opportunities at off ramps. The only issue yet to dealt with is how to accommodate the larger boats that use the canal. Nelson will be working on the plans further before presenting them to the city in Autumn.
Tagged Architecture, design, Regents canal, Design International, Landscape, urban, innovative, space

Planters resemble miniature sustainable buildings

Wednesday, 20th March 2013 at 11:48am

ienamiienamiienamiienamiWho wouldn't want to get their hands on this planter series called ienami.

Designed by Japan-based studio Metaphys, these fun planters are made to look like miniature buildings (ienami refers to a row of houses in Japanese).

Inspired by minimalist style buildings with roof gardens, these contemporary micro homes look good with delicate plants like soft mosses and small succulents.

Alley, Plaza, Tunnel and Zig Zag are the four designs included in the collection.
Tagged Design, interiors, architecture, creativity, planters, innovative, Metaphys, ienami

Mobeam advert is a crazy musical

Monday, 4th March 2013 at 4:44pm

MobeamMobeamMobeamSan Francisco based start-up company Mobeam has patented technology that will allow barcodes to be scanned from Smartphone screens at checkouts.

The point-of-sale possibilities are endless for coupons and other far more fun advertising promotions. Plus, it is better than replacing every checkout scanner in the world.  

To promote the technology, Portal A created this heavily Auto-Tuned supermarket musical, in which a frustrated cashier bursts into song over the wonders of Mobeam. It includes an obligatory rap, a talking fish and a dancing janitor. The video is silly in the extreme.  

This, however, is not an app you can download, it is a technology targeted at businesses to add to their apps. And the reason for this? Modern phone screens are too high definition for normal barcode scanners to read, so the technology sends signals via an LED to the scanner to ‘trick’ it into thinking it is reading a normal barcode.

Whilst the technology will only appeal to developers and advertisers, the video will appeal to everyone. Watch it below.

Tagged Funny, video, marketing, advertising, Mobeam, Smartphone, technology, innovative, as, advert

Pantone song titles

Friday, 15th February 2013 at 1:30pm

pantonrollpantonrollpantonrollPantone is a brand that many will recognise and the folks at Chic & Artistic have created this innovative and clever idea of matching the colour swatches to songs.

The series, called "panto'n'roll", replaces the name of a colour in a song title with one of the famous Pantone cards, for example 'blue suede shoes' or 'yellow submarine'.

Very simple yet wonderfully creative, we love it, and they mention on their website that they will producing some posters of these too, just email them at pantonroll@chic-artistic.com with the one(s) you like. 

You can see all of the series here.

Can you think of any songs they may have missed?

Tagged creative, innovative, fun, music, songs, colour, Pantone, design

Sculpture from stacked chairs

Thursday, 14th February 2013 at 9:20am

Chairs for Abu DhabiChairs for Abu DhabiChairs for Abu DhabiFor the 2012 Abu Dhabi Art Fair Japanese artist, Tadashi Kawamata, created a huge structure out of chairs.

"Chairs for Abu Dhabi" took five days to create and reached the 20 foot high ceiling of the gallery it was housed in.

It created a focal point for the event and a pavilion for people to try to escape the hustle and bustle of the fair and proved to be a popular meeting point.


Tadashi is renowned for using recycled materials or scrap, using metal, wood, plastic and, in this case, used chairs, ranging from sofas and benches to stools and arm chairs.

A stunning structure that 'pays homage to humanity’s diversity, unity and interconnectedness', according to the artist.

Images from Daniel Suarez for Reuters


Tagged art, sculpture, inspiring, ecological, Abu Dhabi Art, construction, event, exhibition, fair, innovative, recycling

Counting with fingers takes a new meaning

Monday, 11th February 2013 at 6:01pm

Walking DeadWalking DeadIn a new publicity campaign, Leo Burnett Toronto has created a countdown for the start of the new series of popular zombie TV series "The Walking Dead".  

They have installed a hoarding in Toronto Union Station, featuring two zombie hands, that countdown to the start of the new series. To add to the gore, when a day passes a finger is physically removed from one of the hands and left there to "rot". The company also arranged for some actors to dress up as "walkers", the name the show gives to the zombies, and wander around the station during the build-up whilst chained to cement blocks. They also gave away t-shirts and set up a competition via Twitter to win one of the digits from the hands.


This is a great bit of fun and will have an impact but alas it could put a few commuters off their breakfast.

The show starts again in Canada and the US Sunday 10th February, and in the UK on Friday 15th February.

Tagged Marketing, fun, innovative, TV, experiential, advertising

Sonic fountain produces musical art

Saturday, 9th February 2013 at 11:01am

Doug AitkenDoug AitkenDoug AitkenEver felt that the sound of water dripping was slightly rhythmic and musical? If not, you may want to reconsider after seeing the new installation at the 303 gallery in New York by American artist Doug Aitken.

The piece, called Sonic Fountain, is part of the gallery's 100 Years exhibition and features five rods that drip water into a pool below. The dripping is not random; it is released at special intervals to create a variety of patterns and shapes, with the sound amplified by the location and the pool itself having been specially excavated out of the floor of the gallery.

The piece is quiet and tranquil with a milky white glow coming from the pool and a breath like rhythm from the water drops.

Watch a video of the exhibition below.

Tagged Art, sculpture, innovative, Creative, Design, Installation, New York, Gallery

Fifty five years of the Lego Brick

Friday, 8th February 2013 at 2:55pm

Imagine a movieImagine a bookImagine a bandImagine a songTo celebrate 55 years, Lego has created a tumblr account called "55 years of the brick".

They've released 55 simple but effective print adverts, asking you to guesswhich song, band, movie or book the poster represents using the tag line "imagine a...".

See if you can guess what the ads represent - there are a few challenging ones.

The Lego posting has a lot of advertising around it, which can be annoying, but you can view them all at Gizmodo here without the ads.

Tagged Lego, 55 years of the brick, tumblr, marketing, advertising, minimalist, innovative, Brick, Ads, creative, press

Talk to street furniture in Bristol

Tuesday, 29th January 2013 at 9:00am

HLP ConvoHLP collageThe winning project of the first Playable City Awards will allow residents of Bristol to text lamp posts, post boxes and other street furniture.

"Hello Lamp Post" is an interactive art project, that allows users to text a number with the message hello, the objects name and the identifier code used on all street furniture. In turn they will receive a reply from this item, leading to either a conversation or possibly a game.

The project was conceived by London-based Pan Studios and locals will be able to start conversing with bus stops and more from June this year.

You can download the full proposal here.
Tagged Playable City, Pan, creative, innovative, experiential, interactive, social, Bristol, furniture, engage

Dutch architect to build first 3D printed building.

Friday, 25th January 2013 at 9:29am

3D building 13D building 23D building 33D Building 4You can't read the news today without seeing something about 3D printers and their possible uses.

Now Janjaap Ruijssenaars of Dutch firm Universe Architecture, is working with the Italian inventor of the D-shape 3D printer, Enrico Dini, to build the world's first 3D printed building.

The project is to create a two storey building, due for completion in 2014, using pieces made by the 3D printer.
It will be made by printing  6 x 9 metre chunks of frame, which will be made of sand and inorganic binder. The frame will be fitted together and then filled with fiber-reinforced concrete, to create a sturdy and solid structure.

Ruijssenaars describes the project as, “One surface folded in an endless möbius band. Floors transform into ceilings, inside into outside. Production with innovative 3D printing techniques. Architecture of continuity with an endless array of applicability.”


Tagged 3D Printing, architecture, innovation, design, creative, 3D, printer, architect, innovative

Glass farm for Dutch town

Thursday, 24th January 2013 at 9:23am

Glass farm 1Glass farm 2Glass farm 3 Glass farm 4Glass Farm 5After waiting 23 years for their market square to be redeveloped, the people of the Dutch town of Schijndel have an incredible new structure that pays homage to the local farming heritage.

Architects MVRDV noticed that the area put aside by the town planners resembled the layout of a traditional local farm. They used this idea to create a 1.6 times bigger model of a farm, made from glass and printed with images of a variety of different buildings from local farms, taken by artist Frank van der Salm.

The structure isn't just for show, it also houses several retail and business premises on the 1600sqm of Schijndel’s large market square.

Images from MVRDV and Persbureau van Eijndhoven.

Tagged Architecture, design, glass farm, innovative, photography, creative, artist, interior, retail, Dutch

Clever Use of Airport Tags

Friday, 11th January 2013 at 9:17am

Expedia Bon VoyageExpedia wish you were hereExpedia LatersA new marketing campaign for Expedia by ad agency Ogilvy cleverly uses luggage tags from various airports to create words or phrases.

The ads are otherwise simple, with a plain background, focusing attention on the tags themselves, which convey a variety of messages such as "Bon Voyage" and "Wish you were here". Although some of the messages are prone to "text speak" they generally do a good job of conveying the idea of getting away.

See more images from the campaign at the Creative Review website here

Tagged Expedia, Ogilvy, marketing, innovative, advertising, clever, IATA

The Rainbow Igloo

Wednesday, 9th January 2013 at 7:10pm

Igloo CompleteIgloo halfwayIgloo FoundationsWhile spending time in Edmonton, Canada with his girlfriends family, New Zealand engineering student Daniel Gray was given the task of trying to build an igloo from ice blocks his girlfriend’s mother had prepared for his arrival.

To make the blocks, Brigid Burton, mother of Gray's girlfriend, poured water with food colouring into empty milk cartons then froze them.

Gray took on the task over 5 days with help from the family and neighbours and this was the result.  

Check out the full story with more images here
Tagged Rainbow Igloo, construction, creativity, design, Ice, Canada, innovative, structure

Most Popular Design Projects of 2012

Friday, 4th January 2013 at 5:01pm

Moses BridgeNingbo Historic MuseumTverrfjellhyttaArchDaily has released their top ten most popular design projects of 2012. These breath-taking and inspiring designs, predominately based in architecture come from all over the globe and include Moses Bridge by RO&AD Architecten in Halsteren, Netherlands, Ningbo Historic Museum by Wang Shu, Amateur Architecture Studio in Ningbo, China and Tverrfjellhytta by Snøhetta in Hjerkinn, Norway   

Have a look at the full list here
Tagged Design, architecture, innovative, top ten projects, 2012, archdaily, interiors

Gravity defying device by 2D House

Saturday, 8th December 2012 at 10:03am

Gravity deviceGravity defying deviceBe amazed by this gravity defying chain reaction Rube Goldberg device created by 2D House - Rube Goldberg vs. Isaac Newton.

Using magnets and visual trickery it will blow your mind - which way up and how do they do that!

You can see more of the devices they have created here.

Tagged Rube Goldgerg, Isaac Newton, 2D house, gravity, device, innovative, amazing, fun

First 3D photo booth

Sunday, 18th November 2012 at 5:52pm

3D Photo BoothThe world has seen the introduction of the first 3D photo booth and, yes, it is in Japan.

Rather than printing photos of you it prints a 3D model - absolutely brilliant.

You simply step into a normal photo booth and it prints out a tiny 3D figure. However, it's not cheap - your very own 3D model will set you back between $260 and $530. The prototype photo booth is in operation until January.

Here are some images of the great models that have been printed so far.

3D Printing Photo booth

Tagged 3D, printing, innovation, models, innovative, creative, design

Miniature block of flats

Wednesday, 27th June 2012 at 8:10pm

Street Art CreativeStreet Art Creative DesignHere's an interesting bit of street art spotted by our Creative Director, Shaun Madle.

Transforming concrete blocks into blocks of flats.
Tagged Art, Street, Design, Creative, Innovative, Graphic

Living the dream in a cloud

Sunday, 24th June 2012 at 6:04pm

Cloud HouseCloud HouseCloud HouseWhy build your house as a box when you could be living in a cloud? 

McBride Charles Ryan is the architectural practice behind this cloud-shaped addition to an Edwardian residence in Australia.

This beautiful structure is in stark contrast to the front view of the property.

The architects commmented, “The form of the ‘cloud’ conforms to setback regulations without appearing obviously determined by them. The extrusion creates a dramatic interior language where walls merge seamlessly with the floor and ceiling. The craftsmanship is remarkable throughout; it has a sense of care one typically associates with the work of a cooper or wheelwright. While the geometry is playful, the extrusion is essentially a contemporary barrel vault.”

See more of this great building here on Web Urbanist.

Tagged Architecture, Design, Web Urbanist, Cloud, House, Australia, Innovative

Guinness beer glass that reveals a QR code

Sunday, 20th May 2012 at 3:27pm

Guinness QR CodeQR codes have been a popular addition to marketing campaigns in recent years. Now BBDO New York has created a QR code on a beer glass for Guinness.

The QR code is only visible when the glass is full and when scanned it "tweets about your pint, updates your Facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends to join you, and even launches exclusive Guinness content.'

A great promotional gimick and use of QR codes.
Tagged Guinness, QR Codes, Promotional, BBDO, Marketing, Innovative

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