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A brand identity for a new way to power LED lighting
Sunday, 30th December 2012 at 5:43pm
The Think Tank was recently appointed to develop the brand identity and to launch a new way of powering and controlling LED lighting from a start-up company, Isotera.
The challenge was to develop a clear identity and messaging that allowed audiences to gain a quick understanding of what the company offered whilst explaining a completely new concept in installing LED lighting.
We worked with Isotera to develop their brand values and positioning and then created an identity that represented these and communicated the core offering of the business. The Think Tank developed a marketing strategy to bring the new product to market and launch the brand combining Press Relations, Direct Marketing and Events.
The initial response to the launch of this innovative new system has been very positive and it is set to change the way LED lighting is installed both in the UK and beyond.
for more information please view their temporary website here. A new website will be launched early in the new year.
A river of LED lights in Tokyo
Monday, 18th June 2012 at 8:36pm
Ever wondered what 100,000 solar-powered LED spheres floating down a river look like?
As part of the Tokyo Hotaru Festival, held in May, 100,000 blue glowing spheres were floated down the river, lighting it as they passed. It was designed to be reminiscent of a swarm of fireflies and to capture the way nature intended to brighten up our surroundings.
Front row tickets were a sell out and the spheres were eventually caught downstream in giant nets, ensuring no pollution.
What a sight.
Solar tree installation at CDW
Monday, 4th June 2012 at 9:02am
Another impressive installation at this year's Clerkenwell Design Week was the 'Solar Tree', designed by Ross Lovegrove and manufactured by Artemide.The structure combined solar power with night LED lighting in London's St. John's Square during the week and provided visitors with a piece of urban furniture modelled on natural forms.
Comprising 20 'stems' which led to six leaf-like solar panels and four large LED lights, the installation functioned completely independently for up to three days and could feed energy back into the grid.
A great installation. Find out and see more on Design Boom.
images © Ashley Bingham (A&M photography)Tagged Solar, LED, Installation, Clerkenwell Design Week, Atremide, Ross Lovegrove, Lighting, Light, Design, Sculpture, Solar Tree
Photosynthesis conveys link between nature and man at Milan Design Week
Sunday, 22nd April 2012 at 8:24am
This year's Milan Design Week sees an installation by Japanese architect Akihisa Hirata who has designed 'Photosynthesis', an installation for Panasonic that celebrates the biological process of storing solar energy.
Panasonic wish to show a potential link between nature and man-made materials through the installation and 'Photosynthesis' will be exhibited at Interni Legacy from the 16th until the 30th April. The installation will transform the Cortile della Farmacia courtyard into a space in which the visitors can experience the natural and technical, futuristic and traditional simultaneously.
The installation creates an artificial ecosystem with solar panels representing leaves, energy storage batteries as the fruits and LEDs and OLED panels represent the flowers.
Find out more on Design Boom.
Casting a new light on wallpaper
Sunday, 4th March 2012 at 4:39am
The paper has LED lights embedded within a circuit board design.
The designer comments, "The LED wallpaper offers very thrilling possibilities to illuminate rooms: Dimmed, enigmatic light hardly revealing where the shine is coming from or an urban vibrating atmosphere – to mention only a few options."
"It’s magic! A big advantage also is that the LED wallpaper can be hung in more or fewer strips and lengths according to the architecture and furnishing of a room. Interior designers have the choice."
See more on Trendir.
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