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Social Media in Construction

Monday, 1st July 2013 at 9:19am

Social Media in constructionsocial media in constructionSocial Media has touched all our lives, both personal and professional.

Historically segments of the construction sector have been early adopters of online technology and the same is the case with Social Media.

Architects and designers were one of the earliest proponents of the internet and have continued to be, adopting social channels to talk about and display their work. However other market segments have been slower to adopt Social Media as a communication channel and for some of these it is not surprising. After all, it is only recently that contractors and builders have had reasonable access to the internet on-site through smart phones.

The primary channels being used by the construction sector in a professional capacity are LinkedIn and Twitter. Other channels are being used by specific segments, such as Pinterest by designers, however LinkedIn and Twitter are providing the sector with tools for engagement and communication that are accessible and generally meet the needs of the user.

LinkedIn in being used primarily by office and sales based professionals within the sector whereas Twitter is being used more widely by individuals and business across the industry.

So, if you’re thinking of joining the conversation or have just started to engage on social media then here are a few hints and tips to help get it right:

1. Inform, don’t sell
Social channels are designed to create dialogue between individuals and thus those using them do not appreciate being sold to. When starting a conversation be informative and educational rather than specifically selling a product or service. If your audience can gain knowledge from the content you provide and find it interesting then they will be more likely to engage with you and build a relationship.

2. Strike the right balance
Be careful not to fall into the trap of communicating your every waking moment across social channels. If you are using Social Media for business then be business-like and professional, whilst also being informal. Striking the right balance between being engaging and professional is key to developing an online audience.

3. Keep it regular
Social Media requires commitment. If you want it to be a success you need to put the time in. Making sure that you communicate regularly and monitor those that engage with you is essential to building an online audience and community. If you don’t have the time to keep it going then stay well clear.

4. Part of a community
The strength of Social Media is that it allows you to communicate with people that you may otherwise never meet. It provides you with a voice in the sector and engaging in LinkedIn groups will allow you to start conversations with other industry professionals, put your viewpoint forward and get their feedback. It is a great tool for learning and networking.

Social Media can be a great business asset but you must be committed to it and set the right tone to make it work for you. If you are serious about using it to improve your business or career in the construction sector then get it right from the outset.
Tagged Construction, Social Media, Marketing, B2B, LinkedIn, Twitter, Pinterest

Now being a social influencer can get you into airport lounges

Wednesday, 15th May 2013 at 4:36pm

Admirals LoungeAdmirals ClubAmerican Airlines has rolled out a new perk for social media users, access to their Admirals Club lounges, regardless whether you are flying with them or not.

To gain a one-day pass for the club, you need to have a Klout score of 55. What does this mean? Klout is a tool that measures your usage and engagement on social media, including Facebook, Twitter, Instagram and LinkedIn.

The perk includes almost 40 lounges across the world including airports in San Francisco, Dallas, Los Angeles, New York, Tokyo and London.

With others already signed up to Klout Perks including Sony, Nike, Microsoft, Disney, Audi and Gilt, this is a major push by the social measurement tool.

A clever development, but one can't help thinking that social influencers may see through it, regardless of whether they take advantage of it or not.

Tagged Social Media, Marketing, Klout, American Airlines, Nike, Sony, Microsoft, Disney, Gilt, Facebook, Twitter, Instagram, LinkedIn, Klout Perks

Is this a social media turning point?

Saturday, 18th February 2012 at 4:42am

AttachmentA great deal has been written about social media and most of it about the opportunities that it offers brands and marketers. However, a recent survey by YouGov has suggested a negative side to using social media for marketing. Is this a turning point?

New research has revealed that brand engagement on social networks is not as positive as first thought.  

According to B2B Marketing Magazine, 'Although the uptake remains high, users are demanding more, with two in five participants claiming to be ‘getting bored’ with social media.  

The survey of 1275 British social media users found that just under half of respondents would not be positive about a product their ‘friends’ have followed and/or ‘liked’, with 43 per cent saying they are unlikely to talk about a brand on social media sites. In addition, just over half of participants revealed that they ‘do mind’ seeing ads on social networks that are based on their profile activities.  

Dan Brilot, media consulting director at YouGov, says, “It appears that while social media can be a key tool in the brand marketer’s armoury, in particular to maximise commitment among those already highly engaged with the brand, it has not quite reached the effectiveness necessary to be considered as a truly mass media marketing tool.”

Tagged Advertising, B2B, facebook, LinkedIn, Marketing, Media, research, Social, YouGov

Mobile Advertising Wars

Saturday, 18th February 2012 at 3:47am

AttachmentThere is a lot being written about the impact of mobile technologies right now.  The Financial Times’s Tim Bradshaw wrote a piece on Google and Apple lowering the price for mobile advertising in an attempt to encourage more marketers and application developers to use their technologies, ahead of Facebook and LinkedIn’s expected entries into the markets.

He cites how many brands are still unsure how to tailor their messaging for the small screen, thus available ad slots in apps and on mobile websites are often left unsold.  

At the same time City AM reports that Apple has shot past Samsung to “nab top smartphone spot”.  Around 427 million smart phones were sold in 2011, up 50% on 2010.  Apple sold 35.5 million in the fourth quarter of last year.  

One company which seems to have done some smart thinking on this is Domino’s Pizza UK & Ireland and says it has seen a “breathtaking surge” in online sales… yes, you guessed it, after the launch of two new apps last year which let customers chose a pizza via their smartphones or iPads, and which helped drive a 43 per cent rise in orders over the internet.

The FTSE 250 firm has 726 outlets in Britain, Ireland and Germany, and its franchisees created 1,800 jobs the company claims through the opening of new outlets.     

So mobile can also mean a neat “pizza profit” (piece of profit) it seems.
Tagged Advertising, Agency, apple, digital, facebook, google, LinkedIn, Mobile, online

Most overused buzzwords and best ways to increase your profile on LinkedIn

Tuesday, 27th December 2011 at 7:30am

LinkedIn has been looking at some of the most overused terms and buzzwords of 2011, comparing them to 2010, and also suggest ways that professionals can increase the number of visitors to their profile.

In the 2010 study, buzzwords like “extensive experience,” “dynamic,” “motivated,” and “innovative” were the most overused buzzwords in various countries however LinkedIn says that since its global membership has grown from 85 million to more than 135 million members since 2010 the list has changed.

Here are the 2011 most used buzzwords:

1. Creative
2. Organizational
3. Effective
4. Extensive experience
5. Track record
6. Motivated
7. Innovative
8. Problem solving
9. Communication skills
10. Dynamic

LinkedIn has also suggested some tips professionals can act on to increase the number of people viewing their LinkedIn Profile.

Click here to find out more
Tagged Buzzwords, LinkedIn, Marketing, Media, profile, Social

Which social media tools are B2B marketers using?

Wednesday, 7th December 2011 at 9:38am

AttachmentPardot Marketing Automation has been looking at the most popular social networks amongst B2B marketers.

They found some interesting facts and created an infographic to show some of the key results. Twitter was deemed to be the most popular social network among B2B marketers however LinkedIn was found to create the most leads.

See the infographic here to find out more of the interesting results.

social-infographic-pardot.pdf (169 kb)
Tagged Automation, B2B, LinkedIn, Marketing, Media, Network, Social, Twitter

The Demographics of Social Media

Wednesday, 18th May 2011 at 9:50am

Social Media Demographics.jpgDid you know that 86.5% of the people who like cats on Facebook are Women? An interesting fact, but have a look at the demographics pulled together in this table. We are often debating on the value Social Media and on their role in a company's life. It was quite time that we shared some stats.

Be it that you are looking at the ever growing 35-54 demographics or that you are considering Twitter's penetration (less than 10%), how should this affect your Social Marketing?

Read more on Advertising Age.
Tagged Advertising Age, Demographics, facebook, LinkedIn, social media, Twitter

Using Social Media to Promote the News

Tuesday, 10th May 2011 at 3:33am

Myretail_Media_SocialMedia.jpgRetail news aggregator My Retail Media approached The Think Tank to raise their profile online and to build awareness of its services and content.

The Think Tank developed a social media campaign, based around a retail news blog, to publicise this groudbreaking web site which sources retail news from around the world. Providing an outlet for unique content, the blog was then publicised through social media channels such as Twitter and LinkedIn.

Having set up the social media channels and started the process of building a following, The Think Tank provided training to My Retail Media to allow them to manage the content delivery themselves. This has resulted in a significant increase in new traffic to the web site and an increase in subscriptions.

Try My Retail Media for yourself - click here


Tagged aggregator, LinkedIn, Marketing, Media, My, News, Retail, Social, Twitter

Social media gets serious

Tuesday, 1st February 2011 at 5:59am

LinkedIn.jpgIf LinkedIn's recent news is anything to go by then Social Media really did just get serious. LinkedIn is looking to go public - conveying an expansion of the role of social media as an advertising space.

You have heard it from us before, but what happens in the B2C market really will at some point be relevant in the B2B. Don't believe us? Check out the B2B Marketing website for further info on the real market value of these sites in the future...


Tagged advertising space, B2B. B2C, future, LinkedIn, Marketing, public, social media