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‘Unbelievable’ campaign surprises Londoners

Wednesday, 26th March 2014 at 1:18pm

Pepsi Max gave Londoners a surprise when it launched a new strand of its ‘Unbelievable’ campaign in the capital.

The drink brand installed augmented reality technology on an ordinary bus shelter on New Oxford Street, which could stream realistic images to the waiting travellers.

These real-time images included a tiger padding down the pavement, a meteorite strike, and even an alien invasion.

The reactions of the unsuspecting commuters have been filmed for Pepsi’s online content, which you can take a look at here. After their initial shock, many people started to join in the fun, pretending to be chased by the tiger or zapped by alien rays.

The concept, which was devised by AMV BBDO, is part of the wider ‘Unbelievable’ campaign, which involves fantastic feats and challenges, such as the ‘Human Loop the Loop’ and the ‘Shadow Dance Challenge’.

Watch the video below and tell us what you think of the innovative offering.

Tagged Pepsi Max, Unbelievable, #LiveForNow, AMV BBDO, campaign, marketing, content, London, innovative, fun

Futuristic kiosks in Canary Wharf

Wednesday, 12th February 2014 at 3:41pm

In Canary Wharf, two metal kiosks have popped up with a futuristic design inspired by origami.

The multifunctional kiosks were designed by London architecture firm, Make, and resemble three-dimensional concertina fans.

Starting as a closed rectangular box, each kiosk is constructed from hinged aluminium panels that radiate from a central axis and is winched open to provide a protective canopy.

The interior of each kiosk is lined with waterproofing and insulation materials, and the whole structure is very lightweight.

Ideal for street vendors, the kiosks can also be used as information points, serving food and drink or even DJs, at a wide range of events.

The kiosks were used for Canary Wharf’s Ice Sculpting Festival and will be present for other occasions in the area.

Find out more about Make’s kiosks here and tell us if you would like to see them popping up at more outdoor events.

Tagged Make, Canary Wharf, London, kiosks, pop up, architecture, design, clever, innovative, origami

Famous British actors star in #GoodToBeBad campaign

Thursday, 6th February 2014 at 11:18am

UK car manufacturer Jaguar has added some English elegance to America’s Super Bowl with its ‘#GoodToBeBad’ advertising campaign.

Jaguar’s advert sees actors Tom Hiddleston, Ben Kingsley and Mark Strong sweep through London for a rendezvous while exploring why Brits make the best villains. Style, sophistication and the famed ‘stiff upper lip’ are all mentioned, but they decide that driving Jaguars is the clincher.

Oscar winner Tom Hooper (The Damned United, The King’s Speech) directed the advert, which was devised by Spark44.

Spark44’s managing director, Simon Binns, said: “Jaguar produces the most stylish premium performance cars and British actors create the most convincing and powerful villains in Hollywood movies. So we felt the archetypal British villain and the new Jaguar F-Type were made for each other.”

Watch the advert below and tell us what you think – do Brits make the best villains?

Tagged Jaguar, Super Bowl, film, Tom Hiddleston, Ben Kingsley, Mark Strong, London, advertising, brand

Fascinating video shows London in 1927 and 2013

Wednesday, 22nd January 2014 at 1:28pm

The steps of a pioneer from 1927 have been retraced to demonstrate how London has, and hasn’t, changed over the past century.

Simon Smith recreated Claude Friese-Greene’s journey across Britain. The famous cinematographer captured the hubbub of London life in the Roaring Twenties and Smith aimed to match every shot.

Smith said: ‘Over the past six months, I have attempted to capture every one of his shots, standing in his footsteps, and using modern equivalents of his camera and lenses. This has been a personal study that has revealed how little London has changed.’

The BFI-restored 1927 film is placed next to the 2013 footage and includes famous landmarks such as The Cenotaph and the Houses of Parliament, showing a city that has moved with the times and yet has retained its unique charm.

Take a look at the fascinating video below and tell us what you think.

Tagged Simon Smith, Claude Friese-Greene, London, film, photography, clever, 1927, 2013, video, BFI

Eckersley exhibition opens in London

Tuesday, 14th January 2014 at 12:17pm

A free exhibition dedicated to Tom Eckersley’s work is being held at the London College of Communications (LCC) this month, incorporating many of his famous posters.

Taking cues from the Modernist movement, Eckersley created simple yet clever bold designs which influenced generations of graphic designers.

The poster artist produced work for London Transport and other public service organisations throughout his sixty-year career.

He also established the UK’s first undergraduate graphic design course at the LCC’s predecessor, the London College of Printing.

This year marks the centenary of his birth and the forty posters on display come from the LCC’s own archive. The tribute runs from the 11th to the 29th January.

Take a look at some of Eckersley's work here and tell us if you'll be going along to 'Tom Eckersley: Master of the Poster'.

Tagged Tom Eckersley, graphic, design, poster, art, exhibition, creative, advertising, printing, communications, London

London Design Festival – around the capital for everyone

Thursday, 25th July 2013 at 4:27pm

The London Design Festival is an annual event bringing together the design world to see the latest innovations, trends and products in the field. This year it celebrates how design is everywhere for everyone, offering trade fairs to professionals alongside public installations. 

Organised for its 11th year, the festival promotes London as the world capital of design and as an international gateway to creativity. It expects more than 250 partners and over 300 events showcasing the best in design. As ever, the programme includes various commissioned projects, with highlights at St Paul’s Cathedral and at its hub venue, the Victoria and Albert Museum, with a number of site-specific installations, multiple product launches and also a Jamie Oliver pop-up restaurant at Designjunction.  

The London Design Festival takes place in 14 - 22 September 2013. Get ready for the global design celebration and join the discussion on Twitter @L_D_F or  #LDF13.

Tagged London Design Festival, London, Design, Victoria and Albert Museum, innovation, creativity, designjunction, Jamie Oliver

Partnering with Article 25 for 10x10 Drawing the City London

Thursday, 4th July 2013 at 9:59am

10 x 10 drawingArticle 25Celebrating our 20th Anniversary this year, The Think Tank is pleased to announce that we have become the media partner for Article 25’s flagship event, 10x10 Drawing the City London.

Not only does 10 x10  raise a substantial amount of money for the Charity’s projects, it is also a chance to promote Article 25’s work more broadly and to reach new audiences, as well as those connected to the construction industry.

The first stage of this event, the Drawing Weekend, takes place in September and will involve a range of high profile architects and artists producing images within an allotted area of London. These images are then exhibited for two weeks in November. This exhibition will then culminate in an auction event to raise funds for Article 25.

We will be donating time and resources to help promote and secure press coverage for the 10x10 event, and our support will be led by PR Account Manager, Jana Pavelkova and PR Senior Account Manager, Louise Gough.  We’ll keep you posted on updates and progress via the Think Tank blog.

The 25th Article of the Universal Declaration of Human Rights asserts that adequate shelter and housing are fundamental to our human rights. Article 25 works to enable this right by building solutions to global problems.

To find out more on Article 25, please click here.

If you want to find out more on 10x10 or get involved in supporting the event, please contact janap@thinktank.org.uk
Tagged Article 25, 10 x 10 drawing, Charity, event, 20th Anniversary, PR, Architecture. Architects, London, Drawing Weekend, Construction

See it, explore it, love it

Thursday, 27th June 2013 at 3:01pm

LFALFALFALondon Festival of Architecture will lift your eyes from the streets, raise them up to the roofs, and help you to fall in love with London’s unique and much admired architectural landscape.

London Festival of Architecture, first held in 2004, has become an annual event due its increasing popularity, celebrating London’s built-environment. It investigates the importance of architecture and design in London’s success and celebrates the city’s role as a global hub of architectural experimentation, thinking, learning and practise.

Open to public and professionals, the Festival aims to promote positive change and improvement in the city’s public realm revealing the potential latent within the city by increasing access and suggesting alternative uses for spaces.

During the last week of the Festival, you still have an exciting chance to explore architecture and the environment on a River Thames boat cruise from Kew Bridge to Hampton Court, listen to talks about Urban Exhibitionism and energy, participate in a tour at the London Transport Museum or walk at the Barbican and to visit ongoing exhibitions in various venues, including the Barbican Art Gallery and London Metropolitan University.  The Bartlett,  UCL's School of Architecture, Summer Show opened on the 21st June until 29th June as part of LFA 2013.

The London Festival of Architecture takes place until 30th June, with a rich and varied programme organised by individual practices and artists.  More information and the events calendar here or follow news on Twitter.
Tagged London festival of architecture, architecture, London, design, Barbican, art, The Bartlett, UCL, London Metropolitan University, Kew Bridge, Hampton Court

£1bn business district for East London

Tuesday, 18th June 2013 at 1:09pm

Docklands developmentDocklands developmentPlans are in motion to regenerate London Docklands, more precisely the area around Royal Albert Dock.

The plans, which will see architects Farrells work with developers Stanhope and commercial developer ABP China (Holding), will create 3.2 million square feet of retail and leisure space and 2.5 million square feet of office space.

It already has interest in the first phase from Chinese companies, including some banks, with the first occupiers to move in from 2017.

The project will see a £1 billion investment into the 35 acre area currently owned by the Greater London Authority.

Tagged Docklands, London, Farrells, Stanhope, ABP China, investment, architecture, design, development

Serpentine pavilion opens for the summer

Tuesday, 11th June 2013 at 9:36am

Serpentine Gallery pavilionThe 2013 Serpentine Gallery pavilion in Kensington Gardens opened last week. Designed by Sou Fujimoto the pavilion, which is said to resemble a cloud, will be open until 20th October 2013.

A geometric structure constructed using from metal beams, it strikes a delicate balance between man and nature, utilising natural daylight  and creating a closed off space, which still allows visitors to experience the nature around them.

Read more about the design in out previous blog post.
Tagged Serpentine gallery, pavilion, design, architecture, Sou Fujimoto, London

Foster + Partners design two new London skyscrapers

Friday, 31st May 2013 at 1:27pm

250 City Road250 City RoadBritish architecture firm Foster + Partners has unveiled plans for two residential skyscrapers as part of the 250 City Road project, led by property developers Berkeley Group.

The skyscrapers will form part of a cluster of residential towers proposed for the City Road area in Islington, a redevelopment of a 1.9 hectare site currently occupied by a cluster of commercial buildings.

Other companies involved in the project include landscape architects Gillespies, Dutch firm UNStudio and US architects SOM.

Elsewhere in London, Foster + Partners recently received planning permission for three residential towers on the south side of the river Thames near Lambeth Bridge.

More about the 250 City Road project can be found here.
Tagged Design, architecture, London, Skyscrapers, Foster + Partners, Berkeley Group, 250 City Road, Islington

New York + London photo series

Thursday, 16th May 2013 at 2:37pm

New York + LondonNew York + LondonNew York + LondonAward-winning photojournalist Daniella Zalcman has released an incredible series of photographs called New York + London.

The series was created as a way to connect the time she spent in New York with her new home London. The series was released on Instagram using a set of photos she took of New York on her iPhone during her last month in the city, she then took the same number upon arrival in London. She then used software on her phone to carefully overlap the images, created a merged image of the two cities.

The full collection can be seen on Yatzer here. Zalcman also has a Kickstarter to get the photographs published as a book here.
Tagged Photography, creative, buildings, Daniella Zalcman, Instagram, New York, London, iPhone, Kickstarter

Design of the Year award winner unveiled

Friday, 19th April 2013 at 1:07pm

gov.uk website Morth WheelKit yamoyoThe Design Museum in London has announced the  winner of the 2013 Design of the Year Award, the Gov.uk website!

The website, which won by a unanimous vote, was chosen for its simplicity and ease of use, being built to allow visitors to quickly find the services they are looking for.

Chosen from a shortlist of seven category winners,  which were unveiled on Wednesday 10th April, the overall winner was announced on the evening of 16th April.

The category winners include a folding wheel for wheelchairs, the Medici chair and a medicine packaging designed to fit between bottles of coke.

The Category winners are as follows:
Designed by Frédéric Druot, Anne Lacaton and Jean-Philippe Vassal

Designed by Government DigitalService

Directed by Lisa Immordino Vreeland

Designed by Konstantin Grcic for Mattiazzi

Designed by John Morgan Studio

Products: KIT YAMOYO
Designed by ColaLife and PI Global

Designed by Vitamins for Maddak Inc.

Previous winners of the award include the Olympic Torch by BarberOsgerby and the Plumen 001 light bulb by Hulger and Samuel Wilkinson.

The exihibition will remain open until the 7th July 2013, further information can be found on a previous blog post here.

Tagged Design, architecture, design of the year, 2013, gov.uk, morph, London

New London listings service – This At There

Tuesday, 26th March 2013 at 8:37pm

This At ThereIt's Nice That, which publishes exciting, original and engaging work from both established names and talented newcomers, has produced a new listings service for London.

Called This At There, the listing service is a re-invention of their old 'whats-on' focused currently on Art and Design events in London. The listings are put in order of when they finish, so hopefully you won't miss the shows you really want to see.

They are looking to roll it out worldwide eventually with more cities being added later this year, but by keeping it London focused will allow them to keep on top of it for now and work out any teething problems.

You can find out more about the new service here.
Tagged Design, Art, events, shows, exhibitions, This At There, It's Nice That, London, Listings

ME Hotel has Theatreland glamour at its heart

Tuesday, 19th March 2013 at 9:35am

ME HotelME HotelME HotelFoster + Partners has designed their first flagship hotel, where everything from the shell to the interiors has been designed by the practice. 

The ME Hotel, which opened earlier this year, is a brand new luxury hotel built occupying a triangular site in the Aldwych Crescent area of London.  The 157-bed hotel seamlessly integrates with the restoration of the adjacent 1904 Marconi House, whose interior has been completely restructured to provide 87 apartments.  

Clad in Portland stone, the hotel was built to the same height and scale as its neighbour, and despite having a modern feel, is still in keeping with the surrounding area. An elliptical tower on the corner of the building, which defines the end point for the Aldwych Crescent, is topped by a glass cupola – a contemporary reinterpretation of the Edwardian-style domed roof across the street. The glass cupola houses the penthouse suite for the hotel, with an impressive 360-degree panorama of the city, including views of the river.  

Guests arriving at the hotel pass through a ground floor lounge with accompanying public restaurants and bar before ascending to a dedicated hotel lobby with a champagne bar on the first floor, all housed within a nine-storey high pyramidal space, encased entirely in white marble.  

On the tenth floor is the hotel’s rooftop terraces, which are an urban oasis, with the Radio Rooftop Bar offering views of the river and Westminster skyline. The 5-star hotel also boasts versatile conference suites, a gym and a luxury 25-seat screening room.

Find out more on the project page.

Tagged ME Hotel, Aldwych, London, The Strand, design, architecture, Melia, Hotels, Luxury, Foster + Partners

Zaha Hadid to develop plans for new London airport

Friday, 1st March 2013 at 11:29am

Zaha Hadid designZaha Hadid airport designIn the latest move forward for a new London airport Boris Johnson has appointed Zaha Hadid Architects, along with aviation experts, to develop designs for a multi runway hub, to be built in the southeast.

Zaha Hadid will submit plans that will also help make recommendations on the location of the airport, which the Mayor of London sees as vital to rejuvenate the British economy and to solve the current aviation crisis.

Other organisations asked to prepare plans, as part of an airport design and infrastructure panel, were Atkins, a British design and engineering company, and Pascall & Watson architects who worked on St. Pancras international and Heathrow Terminal 5.

Find out more via the full press release here.



Tagged Architecture, design, London, Airport, Zaha Hadid, Atkins, Boris Johnson, mayor, Development, Hub

Lichtenstein retrospective at The Tate Modern

Saturday, 23rd February 2013 at 12:00pm

Roy LichtensteinRoy LichtensteinRoy LichtensteinA new exhibition of Roy Lichtenstein's work has opened at the Tate Modern in London. The exhibition displays 125 pieces of work from the artist, including sculptures and, of course, his famous 'comic book' style paintings.

This is the first full-scale retrospective of this important and well known artist in 20 years and is the most definitive collection.

The exhibition, which opened on the 21st February, is co-organised by the Tate Modern and The Art Institute of Chicago and will run until 27th May 2013. 

Read more and book tickets here.

Tagged Art, Modern Art, Roy Lichtenstein, Tate, London, Art Institute of Chicago, Design, Creative

Design Museum open exhibition of permanent collection

Friday, 1st February 2013 at 6:13pm

Design Musem ExhibitionDesign Museum ExhibtionDesign Museum ExhibitionThe Design Museum  has opened a new exhibition containing some of its permanent collection.

Extraordinary Stories about Ordinary Things will be on display on the top floor of the current home of the Design Museum, broken up into six themes or "stories". 

The 'Identity & Design' story features items that contribute to national identity such as the K2 Phone Box by Giles Gilbert Scott, UK road signage by Jock Kinneir and Margaret Calvert, and the London 2012 logo by Wolff Olins.

The 'Taste' story charts the influence of modernism on British design and includes pieces by Marcel Breuer and Erno Goldfinger.

'Why We Collect' features recycled designs from Jasper Morrison's table made of bicycle handlebars to the Campana Brothers' Cartoon Chair made of soft toys.

'Materials & Process' charts the development of plastic technology.

Whilst 'Icons' follows iterations of the Anglepoise Lamp.

'Finally Fashion' focuses trends from the 1960's to the 1990's.

The exhibition was designed by Gitta Gschwendter and consists of the objects being displayed on rough, chunky shelving alongside contextual images and documents. It will run until the museum moves to its new home next year in the former Commonwealth Institute building in South West London, which is currently being redeveloped by John Pawson.

Tagged Design, exhibition, British, London, innovation, development, modernism, Design Museum, history

Not your normal tube announcements

Thursday, 17th January 2013 at 11:00am

Tube AnnouncerUnderground signTime Out London's blog, Now. Here. This., has teamed up with Annie Mole, writer of the Going Underground blog, to present some of the best announcements heard on the London Underground.

These announcements vary between being heard on the trains or on the platforms, and are not the usual "mind the gap" or "stand clear of the doors" you would normally encounter whilst circumnavigating the tube network.

Here's a selection of our favourites, see the rest here.

“Ladies and gentleman, I’m sorry for the delay. I have just been informed this is due to people on the ROOF of the train ahead. Yes, you are probably thinking some of the things I am, but that’s what I’ve been told by my control.”

“Ladies and gentleman, I do apologise for the delay to your service. I know you’re all dying to get home. Unless you happen to be married to my ex-wife, in which case you’ll want to cross over to the Westbound and go in the opposite direction.”

“To the hilarious gentleman that just showed me his bum. I suggest you join a gym or go on a diet before waving it around in the future”.

“Would the lady going down the escalator please lower her umbrella. It doesn’t rain underground.”
Tagged Time Out, London, Underground, Tube, Announcements, Going underground, now here this, Funny, fun

Make it snow in the City with Evian

Monday, 7th January 2013 at 7:04pm

Evian Live YoungThis week, as part of a new advertising campaign, Evian has set up two adult playgrounds in London, which are linked to snow machines, meaning the more you play, the more it snows! This is part of their on-going Live Young Campaign.

The playgrounds will be at Canary Wharf from Monday 7th January to Wednesday 9th, then at Finsbury Square on Thursday 10th until Friday 11th.

Find out more on Facebook

Tagged Evian, Snow, City, London, Playground, Live Young, advertising, marketing, experiential, interactive

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