At the beginning of 2003 we were approached by iconic brand Formica and started to develop a reinvigoration of the brand. Our brief was to make ‘Formica fashionable again’. Through an award winning multi-tiered campaign we succeeded in bringing the brand to a whole new generation of designers through our 90 Years Young campaign. Ten years on and we are helping Formica Group to celebrate 100 years right across the EMEA region.
The Think Tank 1998-2003 – Leaving Soho, finding Clerkenwell
This was an exciting five years for The Think Tank, with both ups and downs. As the business grew we started to look for a larger space and headed east to Clerkenwell into a fantastic office with a small outside patio that was great for barbeques.
On July 23rd 2013 The Think Tank turns 20 and in the run-up to our anniversary we will be taking a look back at some of the highlights of the last twenty years and some of the clients and marketing campaigns we have created.
The Think Tank is pleased to announce that we have been appointed by the Chartered Institution of Building Services Engineers (CIBSE) to raise their voice and profile, extending the Institution’s communications activities through PR, Public Affairs and Social Media activity.
The Think Tank was recently asked to comment upon the importance of the use of paper v's digital media in PR by RIBA Insight as part of the regular advice and guidance that RIBA CPD PN provides to its customers.
Shortlisted in B2B Marketing Awards 2011 for Biome Bioplastics
The Think Tank has been shortlisted for Best Brand Campaign in the B2B Marketing Awards 2011 for our brand creation and development work for Biome Technologies Plc, a leader in the provision of bioplastics.
Robert Walters Associates App hits top 10 downloads in first week
The Think Tank has recently developed a multinational Salary Survey App for global recruitment consultants, Robert Walters Associates which has reached the top spot in the Top 10 iPhone Free Business Apps chart for Singapore - the first region to launch.
The Think Tank appointed as Formica Group’s PR and Media Agency for Europe
Having worked with the UK business for more than six years, and managing ad hoc projects in Europe during this time, The Think Tank has been appointed as Formica Group’s PR and Media Agency for Europe.
The Think Tank was asked to extend a pan-European OKI product launch campaign in the UK marketplace using social media channels to widen reach and promote the product in a non-traditional manner.
The creative campaign that was developed for the launch of the OKI C300 and C500 series of printers featured the products as real 'stars' on the covers of leading publications. A fanzine style micro site was developed to act as a focal point for the campaign and this included a blog which was used to deliver content for the social media element of promotion in the UK. The regular addition of content to this blog was communicated via Twitter over a six month period, with additional content being added to Flickr and YouTube to provide additional links back to the micro site.
The campaign resulted in almost 12,000 views of content over the period and engaged a wide range of sector specific individuals, with Twitter followers reaching more than 1,300.
At a fantastic night of mobsters and 1960's gangsters, The Think Tank secured the Best Product Launch Award at the B2B Marketing Awards 2010 for its EMEA launch campaign for the OKI MC860 multifunction printer.
Communicating the benefits of A3 colour printing at a price comparable to other A4 products, the campaign featured visuals demonstrating that you see the bigger picture with an A3 printer. This media neutral idea was used across the marketing material, both on and off line, and then executed by operating companies across the EMEA region to great effect.
This was one of the first campaigns that The Think Tank had developed for OKI Printing Solutions since winning the EMEA creative account in a competitive pitch.
Liam Bateman, Director at The Think Tank, commented, 'This is great news and testament to the hard work of both the OKI EMEA Marketing Team and my team at The Think Tank. Well done to all.'
The Think Tank was also shortlisted in the B2B Marketing Awards 2010 for its promotional work with AkzoNobel in the Most Commercially Successful award category.