Asendia, the La Poste and Swiss Post joint venture which launched in 2012, has awarded The Think Tank the brief to plan and execute a series of campaigns for 2014, which include creative, production, digital outreach, and public and media relations.
The Think Tank was asked to extend a pan-European OKI product launch campaign in the UK marketplace using social media channels to widen reach and promote the product in a non-traditional manner.
The creative campaign that was developed for the launch of the OKI C300 and C500 series of printers featured the products as real 'stars' on the covers of leading publications. A fanzine style micro site was developed to act as a focal point for the campaign and this included a blog which was used to deliver content for the social media element of promotion in the UK. The regular addition of content to this blog was communicated via Twitter over a six month period, with additional content being added to Flickr and YouTube to provide additional links back to the micro site.
The campaign resulted in almost 12,000 views of content over the period and engaged a wide range of sector specific individuals, with Twitter followers reaching more than 1,300.
At a fantastic night of mobsters and 1960's gangsters, The Think Tank secured the Best Product Launch Award at the B2B Marketing Awards 2010 for its EMEA launch campaign for the OKI MC860 multifunction printer.
Communicating the benefits of A3 colour printing at a price comparable to other A4 products, the campaign featured visuals demonstrating that you see the bigger picture with an A3 printer. This media neutral idea was used across the marketing material, both on and off line, and then executed by operating companies across the EMEA region to great effect.
This was one of the first campaigns that The Think Tank had developed for OKI Printing Solutions since winning the EMEA creative account in a competitive pitch.
Liam Bateman, Director at The Think Tank, commented, 'This is great news and testament to the hard work of both the OKI EMEA Marketing Team and my team at The Think Tank. Well done to all.'
The Think Tank was also shortlisted in the B2B Marketing Awards 2010 for its promotional work with AkzoNobel in the Most Commercially Successful award category.