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Social media campaign improves visibility for OKI C300/C500

Wednesday, 18th May 2011 at 2:19am

OKI_C3_C5.jpgOKI_C3_C5_Social Media.jpgThe Think Tank was asked to extend a pan-European OKI product launch campaign in the UK marketplace using social media channels to widen reach and promote the product in a non-traditional manner.

The creative campaign that was developed for the launch of the OKI C300 and C500 series of printers featured the products as real 'stars' on the covers of leading publications. A fanzine style micro site was developed to act as a focal point for the campaign and this included a blog which was used to deliver content for the social media element of promotion in the UK. The regular addition of content to this blog was communicated via Twitter over a six month period, with additional content being added to Flickr and YouTube to provide additional links back to the micro site

The campaign resulted in almost 12,000 views of content over the period and engaged a wide range of sector specific individuals, with Twitter followers reaching more than 1,300.
Tagged blog, C300, Campaign, facebook, flickr, Integrated, Media, OKI, printer, Social, Twitter

B2B Marketing Awards video takes no prisoners!

Thursday, 2nd December 2010 at 9:08am

B2B Marketing magazine has posted a video of the awards held last week. Very entertaining and some of the filming was quite late in the evening with guaranteed results.

A great evening was had by all, as demonstrated by the video, especially as The Think Tank received the award for Best Product Launch.

Take a look and enjoy!
Tagged 2010, B2B, B2B Marketing Awards, Best Product Launch, Integrated, Marketing, OKI, Video

The Think Tank wins Best Launch Campaign at B2B Marketing Awards 2010 for OKI Printing Solutions

Friday, 26th November 2010 at 9:39am

a OKI_860_Intergrated small.jpgAt a fantastic night of mobsters and 1960's gangsters, The Think Tank secured the Best Product Launch Award at the B2B Marketing Awards 2010 for its EMEA launch campaign for the OKI MC860 multifunction printer.

Communicating the benefits of A3 colour printing at a price comparable to other A4 products, the campaign featured visuals demonstrating that you see the bigger picture with an A3 printer. This media neutral idea was used across the marketing material, both on and off line, and then executed by operating companies across the EMEA region to great effect.

This was one of the first campaigns that The Think Tank had developed for OKI Printing Solutions since winning the EMEA creative account in a competitive pitch.

Liam Bateman, Director at The Think Tank, commented, 'This is great news and testament to the hard work of both the OKI EMEA Marketing Team and my team at The Think Tank. Well done to all.'

The Think Tank was also shortlisted in the B2B Marketing Awards 2010 for its promotional work with AkzoNobel in the Most Commercially Successful award category.

See all the winners here

Tagged 2010, Awards, B2B, Best, Business to Business, Campaign, EMEA, Integrated, Launch, Marketing, OKI