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Wednesday, 22nd May 2013 at 1:19pm
In Australia the government is trying to tackle this head on, as they have experienced problems from people ignoring warning signs when entering a tunnel in which there was a fire.
As a possible solution, the 'softstop' sign was created. A sign made from water and light it was brought to fruition by an R&D programme that used technology from Laservision, a creative technology firm that designs architectural lighting, permanent attractions and special events primarily for the entertainment industry, along with pump manufacturer Grundfos.
The combination of the two allows for a sign that appears directly in front of the car, making it difficult not to spot.
Watch it in action below.
Wednesday, 1st May 2013 at 4:02pm
It's an age old tradition across the globe. You say "cheers" (or regional equivalent) then 'clink' glasses, an almost universal symbol.
In Brazil, Budweiser is making this act, even more sociable, with their Buddy Cups.
The smart cups detect the contact between them and adds the other person as a friend on Facebook, this is done via a chip in the bottom of the cup and a code which you scan with your smart phone to activate it.
The cups are reportedly going to be used for events and concerts, but it is interesting to see how far afield this technology will be used
Watch a video about the new cup below.
Monday, 4th March 2013 at 4:44pm
San Francisco based start-up company Mobeam has patented technology that will allow barcodes to be scanned from Smartphone screens at checkouts.
The point-of-sale possibilities are endless for coupons and other far more fun advertising promotions. Plus, it is better than replacing every checkout scanner in the world.
To promote the technology, Portal A created this heavily Auto-Tuned supermarket musical, in which a frustrated cashier bursts into song over the wonders of Mobeam. It includes an obligatory rap, a talking fish and a dancing janitor. The video is silly in the extreme.
This, however, is not an app you can download, it is a technology targeted at businesses to add to their apps. And the reason for this? Modern phone screens are too high definition for normal barcode scanners to read, so the technology sends signals via an LED to the scanner to ‘trick’ it into thinking it is reading a normal barcode.
Whilst the technology will only appeal to developers and advertisers, the video will appeal to everyone. Watch it below.
Friday, 1st March 2013 at 9:40am
Africa is currently suffering from a lack of medical personnel, in particular doctors, so to encourage foreign doctors to work in Africa they sent a special mailer that could only be heard by doctors. The mailer had a pressure sensitive pad, with a label stating "place stethoscope here". Once the pad was activated the device played a low level MP3 that could only be heard with the help of the medical device.
The advertisement won a silver Clio Healthcare award, which rewards creative excellence in advertising in the medical industry. Check out the video below for more info about the campaign.
Friday, 22nd February 2013 at 1:58pm
Recently Google gave developers the chance to get their hands on a pair of Google glasses, called Glass, but more importantly, access to the API which allows apps to interact with them.
They also set up an opportunity for "creative individuals" to trial the glasses via a campaign on Twitter and Google+, called Project Glass.
Using the hashtag #ifihadglass they are looking for people to give a reason why they should be the first to get their hands on the glasses in 50 words or less, however the winners will still have to fork out $1,500+tax for the privilege.
To encourage people to enter Google has released a video on YouTube which shows how Glass can be used, inclduing the voice operation, which uses the line "OK glass" to begin a command; i.e. "OK glass take a picture"
The video also highlights the sort of tasks you can perform with Glass, from text messaging and video calling to searching Google and finding a location on a map. There is also an automatic-picture-taking mode, which takes pictures at preset intervals.
The glasses are the next step in wearable technology, allowing the user to record everything they do, as well as interacting with others via video, although the headset doesn't actually have lenses in front of your eyes, just a small screen (viewable via a mirrored glass block) above and to the right of the wearer's right eye. Whilst not the only wearable technology in development (other companies including Microsoft has been developing their own version of Glass), the Google Glass is the one closest to completion, having first been announced last year, and featured in our blog last April.
Find out more at the Glass Website and watch the video below.
Wednesday, 13th February 2013 at 5:02pm
The new tap uses the Dyson V4 motor, which 125 engineers have spent 15 years working on, costing over £40 million to develop. All this goes to prove that despite this time of austerity Dyson has continued to invest in design and technology.
There's a lot of different statistics being thrown about at the launch, but the ones that grab the most attention are the reduced carbon emissions; 67% less than traditional hand dryers and 62% less than paper towels.
The company has also developed new Airblade hand dryers that are smaller and more efficient than previous models.
Take a look at the hand dryer tap and the new motor in the video below.
Thursday, 24th January 2013 at 4:46pm
Due to a growing trend of using e-readers, iPads and tablets to read books, the library will resemble an Apple store more than a traditional library. Without a book in sight, BiblioTech, playing on the French word bibliothèque, will be full of rows of desks and computer screens.
Visitors to the BibloTech in Bexar County, Texas,will be able to borrow ebooks via ereaders, which will be available from the library for a period of 2 weeks, just like a traditional library. To start with, the library will have 100 ereaders, 50 ereaders for children, 50 computer stations, 25 laptops and 25 tablets. Through a deal with ebook providers, has access to over 10,000 titles, a number that they hope will grow substantially as time goes by.
The idea of a book-less library is not completely unique; schools and universities have already started them, but this will be the first one open to the general public.
Friday, 30th November 2012 at 12:00am
The Think Tank has received four awards in the 'BestFor PR Industry Awards'.
The awards have been keenly contested and 'BestFor' describe them as follows:
' PR Agencies across the UK have the opportunity to apply for a BestFor PR ranking. Our independent judging panel rigorously assesses each application and if successful, agencies are awarded a gold, silver or bronze ranking and listed within the relevant ranking table.
Each ranking table on the BestFor PR website enables companies seeking PR agencies to identify, select and contact leading agencies in the applicable sector or region that match their requirements.'
We are thrilled to have received the following awards:
Silver - Consumer Category
Silver - Property and Construction
Bronze - Technology
Bronze - National Category
This is a great credit to our PR team. Well done to all.
Click here to find out more.
Sunday, 21st October 2012 at 9:27am
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Sunday, 15th April 2012 at 8:45am
Two new interior design trade fairs are set to open their doors in London next year.
In a brave move in a market that has seen the demise of several shows, including Design Prima, in recent years Office Interiors at Earls Court and DX, at Excel, will avoid the September Interiors scrum focussing on the beginning of the year.
Office Interiors is organised by Diversified Business Communications and will be held on 13th and 14th February. The organisers present the show as a 'vibrant, fresh and exciting new event dedicated to the UK's office interior industry'.
DX is organised by UBM and launched by Ian Rudge, co-founder of the 100% Design and Tent shows, in collaboration with graphic designer Neville Brody and architect Ad Rogers. The show will focus on the relationship between design and technology and will be at Excel on 19th and 21st May 2013.
Wednesday, 8th February 2012 at 7:56am
Gartner foresees that by 2016 at least 50% of enterprise email users will rely primarily on a browser, tablet or ‘mobile’ client instead of a desktop client. Put simply that means employees will be bringing iPads, tablets and other personal mobile devices into your workplace.
In terms of a reflection of how we live and work today, this speaks volumes.
But the report goes on to say that through 2016 the financial impact of cybercrime will grow by 10% per year, due to the continuing discovery of new vulnerabilities. IT delivery is changing to add the use of cloud-based services and support the use of employee-owned laptops, smartphones and tablets.
The implications for securing data and systems enterprise-wide are significant in terms of new and evolving security issues; the implications for marketing and communications professionals may mean an escalation in the need to protect trademark infringements, data protection issues and, of course, how everyone uses and accesses social media at work.
Read more here.
Saturday, 30th October 2010 at 6:42am
Do you get frustrated with the size of your touch screen on the iPhone. Well now you can plug it into the “Table Connect”, a table that turns its screen into a massive 58-inch multitouch surface to let you search and browse the data. Your iPhone's screen is projected onto its surface, allowing complete control over your iPhone.
Click here to see more.
The Think Tank