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‘Paris/New York’: a celebration of the cities

Monday, 10th November 2014 at 3:42pm

A charming new airline advert contrasts two famous cities, revealing their incredible similarities.

‘Paris/New York’ advertises BA’s Open Skies service (which flies between the two cities) using a simple but hypnotic split-screen, comparing architecture, street art, food, and many more cultural similarities and differences.

The advert covers the usual clichés (the Eiffel Tower versus the Statue of Liberty), but it also gives an insight to the everyday lives of Parisians and New Yorkers.

Watch the advert below and tell us what you think.

 

 

Tagged Paris/New York, Open Skies, BA, advert, advertising, brand, video, travel

1000 Instagram photos show London in a day

Tuesday, 4th November 2014 at 1:35pm

If you’ve ever wondered what an average day in London is like for a tourist, a new video made from over a thousand Instagram photos gives you a good idea.

Lorenzo Antico compiled 1017 photos from Instagram users into a stop-motion video, called ‘London in a day - INSTAGRAM’.

The photos reveal different perspectives on classic British food, famous landmarks, and popular tourist activities.

See the mini-film in action below and tell us what you’d Instagram if you were a tourist in the city.

 

 

 

Tagged London in a Day, Instagram, video, London, tourism, Lorenzo Antico, fun, creative, stop-motion

Online media streaming up nearly 400%

Wednesday, 29th October 2014 at 4:34pm

Online media streamingNew figures from Adobe have shed light on the latest online streaming trends, revealing that online TV video consumption has risen by 388%.

Using smart devices to watch videos is on the rise, with over a quarter of online viewing taking place on a smartphone or tablet.

However, desktop is still king, with Adobe finding that videos that reach 25% completion on a desktop computer are three times more likely than on a smart device to reach 75% completion.

Read more about the research here.


Tagged Adobe, research, study, online, media, streaming, smart, technology, video, digital

Kit Kat unveils fun new advert

Tuesday, 28th October 2014 at 9:51am

SplactorKit Kat’s new advert offers an interesting explanation for its new product by introducing the world’s first ‘splactor’, or ‘split actor’.

The spot follows ‘Martin Mahogany’ on a film set as he plays two characters at the same time, with each half of his body in different costume and makeup.

To achieve his ambitious performances, he physically turns around to switch character, delivering his lines with utmost seriousness.

As the world’s first ‘splactor’, Martin is happy to take the credit for Kit Kat’s new Chunky Double Caramel bar, which takes a similar approach with two contrasting fillings.

Watch the ad below and tell us what you think of it.



Tagged Kit Kat, splactor, advert, advertising, marketing, fun, clever, product, brand, video

BBC animation celebrates Dylan Thomas

Wednesday, 8th October 2014 at 4:27pm

The Hunchback in the ParkThe BBC has marked National Poetry Day with a short animation of a Dylan Thomas poem.

The BBC Wales film features Michael Sheen performing Thomas’ ‘The Hunchback in the Park’, rendered visually by Aardman Animations.

The actor said: “The animation brings Dylan Thomas’ poem to life in a very imaginative and striking way and I can only hope that audiences everywhere find it as engaging as I did.”

The animation, which tells the story of a hermit in Cwmdonkin Park, Swansea, is available on iPlayer.

It will also be broadcast on television later this month to celebrate the centenary of the poet’s birth.

Watch the animation here and let us know what you think.


Tagged Dylan Thomas, BBC, poetry, animation, video, creative, Aardman Animations, Michael Sheen

Philips advert travels through time

Monday, 6th October 2014 at 3:04pm

Philips adPhilips’ new advert asks the question ‘how many years does it take to change a lightbulb?’.

The advert, which showcases the company’s new wireless bulb, uses stop motion to depict a family through six different time periods, revealing how technology has changed since the Victorian era.

The family’s lighting remains basic throughout the ages, until they invest in a new Philips bulb that can produce a range of ambient lighting effects.

Watch the fun new advert below and tell us what you think.



Tagged Philips, lighting, film, stop motion, advert, advertising, video, marketing, innovative, creative, brand

Teddy gets a holiday in new Thomson/First Choice advert

Wednesday, 1st October 2014 at 9:47am

TeddyA new heartwarming advert gives a put-upon teddy the holiday he deserves.

The television spot for Thomson/First Choice uses a voiceover speaking the verses from Bohemian Rhapsody, beginning wistfully but segueing into a relaxed contentment.

The eponymous Teddy has to endure a trip in the washing machine, being hit by a robot, and stuffed into a bag, before finally getting a place on the beach.

Watch the advert here and let us know what you think of it.


Tagged Teddy, Thomson, First Choice, advert, advertising, television, fun, brand, video

Renault Captur: The Great Escape

Tuesday, 5th August 2014 at 12:07pm

Renault Captur: The Great EscapeRenault’s new advert features an adventurous goldfish following its owners all the way to the sea, heading for freedom.

The goldfish follows the new Renault Captur to the beach with some impressive acrobatics, soundtracked to La Femme’s ‘Sur la Planche’.

The fun advert plays on the freedom and adventure that the Renault Captur represents, and you can watch it below.

Let us know what you think of the advert.



Tagged Renault, brand, advertising, The Great Escape, marketing, fun, creative, advert, video

Murat: the interactive comic

Tuesday, 8th July 2014 at 3:32pm

MuratA Czech collective has created an online comic that invites readers to interact with it.

Murat’, by Motiv, is an innovative spin on traditional graphic novels, making the most of current technology to involve readers in its storyline.

Murat looks like a typical black and white comic, but it uses audio and visual effects and is clickable throughout – one page of the comic consists of a jigsaw that readers has to construct themselves.

Watch the trailer for the comic below or read it here – tell us if you find this development in comics exciting.

Tagged Murat, Motiv, comic, interactive, innovative, technology, graphic design, art, effects, video

How far would you queue?

Thursday, 19th June 2014 at 1:25pm

How far would you queueAn Australian brand has tested its customers’ endurance by seeing how far they would queue for a free snack.

Fantastic Snacks offered people a free bag of Fantastic Delites Curls, providing they would persevere through a variety of unusual queues.

Eager customers snaked through mile-long queues, waded through a lake and even skated on ice to reach their free packet.

Watch the results of the patience-testing campaign below and tell us what you think of the unique idea – would you take on one of these challenges for a free snack?



Tagged how far would you queue, Fantastic Snacks, brand, campaign, marketing, video, fun, innovative

What types of video engage viewers?

Wednesday, 18th June 2014 at 12:34pm

Coull video studyA new study has revealed the kinds of video content that keeps viewers watching for longer, with some interesting findings.

The research, by Coull, took into account 12 million video plays during May in the UK.

Videos featuring cars engaged 61% of their audience throughout the play time, while people, travel and animals held onto around half of their viewers until the end.

However, with only 43% of sports video viewers watching whole videos, Coull’s CEO suggests that sports publishers and brands could innovate more online, especially in a World Cup year.

Find out more about Coull’s findings here, and tell us about your favourite kinds of video content.


Tagged video, technology, online, study, research, UK, 2014, cars, sport, World Cup, brand, content

The Crealev Levitation Module

Tuesday, 17th June 2014 at 5:36pm

Crealev CLM2 Levitation ModuleA video on YouTube reveals the clever ways in which a levitation device can be applied, including floating a fully arranged chess board.

Amazing Magnetic Levitation Device!’ showcases the Crealev CLM2 Levitation Module, which can levitate objects up to twenty pounds in mass.

The module consists of two halves: the base and a platform on which to place an object.

Using electromagnetism, the module levitates and rotates books, a brick on a cushion and even a model of the Millennium Falcon.

Watch the levitation module in action below and tell us what you think of the device.



Tagged Crealev Levitation Module, CLM2, levitation, magnetism, electromagnetism, science, technology, clever, fun, video

Lotto Cheer

Wednesday, 11th June 2014 at 2:03pm

Lotto CheerA Glasgow newsagent has been the location of an unlikely samba flash mob, thanks to the National Lottery.

£31bn has been invested into community projects since the National Lottery began twenty years ago and Browns Newsagents has raised the most Lottery funding out of all Scottish independent retailers.

Some of the local projects that have benefited from the funding, such as Samba Ya Bamba and Scottish Youth Theatre, took part in the ‘Lotto Cheer’ flash mob to say thank you to Lottery ticket buyers.

Watch the flash mob below and let us know if it brought a smile to your face.



Tagged Lotto Cheer, National Lottery, Scotland, flash mob, charity, funding, good cause, video, fun, creative, samba

Lighting Giants

Tuesday, 10th June 2014 at 4:04pm

Lighting GiantsA new tourist attraction in Croatia uses industrial cranes in a nocturnal light show called ‘Lighting Giants’.

Designed by architectural lighting designer Dean Skira, ‘Lighting Giants’ uses RGB LED spotlights to illuminate the cranes at the Uljanik shipyard in Pula.

The project came about when the 158-year-old shipyard was going to be relocated, although Skira first came up with the idea in 2000.

Funded privately and by the Croatian Ministry of Tourism, ‘Lighting Giants’ has to accommodate the working activities of the shipyard.

Find out more about the project here or watch the video below.



Tagged Lighting Giants, Dean Skira, lighting, design, fun, clever, installation, Croatia, tourism, innovative, video, technology

Google's self-driving car

Tuesday, 3rd June 2014 at 1:33pm

Google carGoogle has unveiled its new driverless car, which it has built from scratch.

The prototype, which Google describes as ‘fully self-driving’, is designed without a steering wheel or pedals, as it should be able to operate safely without human intervention.

The ‘pod-like’ car is capped at a speed of 25mph and its sensors can detect objects from up to ‘two football fields’ away, removing blind spots.

Watch the car in action below and read more about the self-driving car here – let us know your thoughts on Google’s invention.



Tagged Google, self-driving, driverless, car, technology, innovative, fun, science, video

A billboard that absorbs pollution

Wednesday, 21st May 2014 at 12:56pm

Air Purifying BillboardA university in Peru has unveiled a pollution-busting billboard designed to tackle the effects of the country’s industrial growth.

Universidad de Ingeniería y Tecnología (UTEC) teamed up with ad agency FCB Mayo to create the billboard, which can purify 100,000 cubic metres of polluted air in a day.

The billboard uses a water filtration system to absorb the polluted air, which contains metal and stone particles as well as dust and germs, and discharges fresh, clean air back into the atmosphere.

UTEC has previously created a water-producing billboard, which won five Cannes Lions awards.

Watch the video below to find out more about this clever billboard, and tell us if you think more should be built.



Tagged UTEC, FCB Mayo, Peru, billboard, environment, technology, advertising, clever, construction, design, video

'The Illusion of Life': twelve principles of animation

Monday, 19th May 2014 at 1:47pm

The Illusion of lifeA motion artist has transformed Walt Disney Studio’s twelve basic principles of animation into illustrative gifs.

Cento Lodigiani’s video ‘The Illusion of Life’ demonstrates the twelve principles, which include ‘squash and stretch’, ‘anticipation’ and ‘timing’, through the movement of a small white cube.

The principles help animators ensure their creations obey the laws of physics, have volume and weight, and have appeal.

Ollie Johnston and Frank Thomas, who began working for Disney in the 1930s, immortalised the principles in the book ‘Disney Animation: The Illusion of Life’.

Watch Lodigiani’s video below or take a look at his gallery of gifs here, and let us know if these could help bring your animations to life.



Tagged The Illusion of Life, twelve basic principles of animation, Cento Lodigiani, Walt Disney, Ollie Johnston, Frank Thomas, video, cartoon, animation, gifs, illustration, design

Little Coca-Cola kiosks promote new mini cans

Wednesday, 14th May 2014 at 1:57pm

Coca-Cola mini kiosk‘It’s the little things in life that make us happy’ is the strapline for Coca-Cola’s new publicity stunt, promoting its miniature cans.

The campaign, which is running throughout Germany, uses miniature kiosks (with their vendors presumably sitting on the ground) and even has to-scale chairs, a bin and a parasol.

The campaign, which was created by Ogilvy & Mather Berlin, promotes the new mini cans, which are 150ml.

Watch the campaign below and tell us what you think of the tiny cans.



Tagged Coca-Cola, mini cans, mini kiosks, Ogilvy & Mather, Germany, advertising, marketing, experiential, video, campaign, fun, clever

The 'Science of Sharing' - successful video campaigns

Wednesday, 14th May 2014 at 1:56pm

Super Bowl advert sharesA new report has revealed that sharing is crucial for the success of video advertising campaigns.

The 'Science of Sharing’ report, by Unruly, examines the timing of campaigns, the use of celebrities and branding, and what emotional triggers work best with viewers.

The report looks at the shares for adverts during Super Bowl XLVIII and compared them to the figures for last year's game.

Describing shares as ‘the global currency of social video and a measure of deep engagement’, the report also suggests the need for a ‘strong distribution strategy’ to capitalise on the sharing of content.

Find out more about the report here, or download it here and tell us what kinds of campaigns you like to share.


Tagged Unruly, Science of Sharing, report, video, Super Bowl, advertising, share, online, viral, marketing, campaign, brand

The Reanimation Game

Wednesday, 7th May 2014 at 12:55pm

A creative team has found an interesting way to keep gamers’ attention – by changing their game’s visual environment every time the player ‘dies’.

The Reanimation Game’ features dozens of backgrounds, which are refreshed whenever the player jumps off a block or into a moving object.

The game was created by members of the Art Director’s Club for the annual ‘Young Guns 12’ competition and features the work of over 45 artists.

Play the game here and tell us what you think of ‘The Reanimation Game’.


Tagged The Reanimation Game, Art Director's Club, Young Guns 12, art, design, game, video, technology, creative, fun, digital

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