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LEGO in numbers

Wednesday, 23rd April 2014 at 1:35pm

Did you know that over 500 billion LEGO bricks have been made since 1958? This fact and more have been revealed by a YouTube channel in a fun new video.

Alltime Numbers’ gives a variety of interesting statistics about the popular toy, including how many hours have been spent playing with LEGO, the company’s history, and the location of all the LEGOLANDs in the world, demonstrating the bricks’ universal appeal.

Watch the video below to discover some LEGO trivia and let us know if you know any other unusual facts about the iconic toy.

Tagged LEGO, video, facts, YouTube, Alltime Numbers, brands, statistics, fun

A kitchen in a bottle

Tuesday, 22nd April 2014 at 3:41pm

KirinA soft drinks company in Japan has released a quirky new advert depicting a kitchen in a bottle.

Kirin’s advert shows a tiny kitchen (1/48 scale) being built up in an ordinary see-through plastic bottle, complete with miniature crockery, a little fridge and even a human figurine.

The advert, for Kirin’s Salt and Fruit Soda, is part of their ‘From the Kitchens of the World’ campaign which presents a variety of detailed mini scenarios in bottles to give a feel for each flavour.

Watch the advert below and tell us what you think of the cute creation.

Tagged From the Kitchens of the World, Kirin, drink, advertisement, miniature, fun, clever, video

YouTube gains British Pathé archive

Wednesday, 16th April 2014 at 4:41pm

British PathéBritish Pathé has entered into an historic partnership with YouTube, which means its entire archive will be shareable for the first time.

The company, which documented news and events from 1910 to 1976, is also working with Mediakraft Networks to distribute the 85,000 videos in the archive.

British Pathé covered world-changing events in the 20th Century, including the World Wars, Emily Davison’s death at the 1913 Derby and the start of teenage pop culture.

The CEO of British Pathé, Roger Felber, said: “We have found the best conditions to ensure that our archive content will continue to act as a pioneer in moving images and retain its heritage for future generations.”

Take a look at the British Pathé website here and let us know what you think about the company’s latest move – is it time to open up the archive?

Tagged British Pathé, YouTube, Mediakraft, video, film, 20th Century, history, photography, culture

How big is the universe?

Thursday, 10th April 2014 at 8:27am

How big is the universe?The Royal Observatory Greenwich has released an animated video talking about the real size of the universe.

The animation was created by London animation studio Beakus.

The video talks about how scientists can calculate the actual size of the universe, and the factors that affect it.

The animation breaks down a lot of the science into analogies and principles that are easier to understand.

Take a look at the video below, and let us know if you think more scientific videos should be presented this way.

Tagged Beakus, The Royal Observatory Greenwich, video, animation, fun, science, innovative, innovation, clever

The best April Fools of 2014

Wednesday, 9th April 2014 at 10:45am

April Fools 2014April Fools presents companies with a unique opportunity to communicate with their audiences in a more light-hearted way, and this year was no different, The Drum has compiled a list of some of the top April Fools videos of 2014.

Once again, this year did not disappoint in terms of creativity, with a number of companies jumping at the chance to create some funny content.

From square eggs, to a yeasty new soft drink from Vegemite, Malibu even pitched in with their 'plans' to launch the world's first mobile tasting app which would let you taste cocktails by licking your phone screen!

But perhaps the best offering came from YouTube, who released a video claiming to be secretly behind viral trends of the past - and even showcasing what they intend to be the trends of 2014!

See YouTube's video below, or take a look at the rest here, and let us know which is your favourite.

Tagged Malibu, Vegemite, April Fools, YouTube, funny, video, viral, digital

Evolution of the Bicycle

Thursday, 27th March 2014 at 5:19pm

Danish studio Visual Artwork has demonstrated the evolution of the bicycle in a fun one-minute video.

Evolution of the Bicycle’ uses only a few shapes to seamlessly transition through each era of the early bicycles and the perpetually spinning wheels add a quirky dynamism to the animation.

Famous bicycles such as the Penny Farthing and the ‘Boneshaker’ are depicted in the video, which uses Benny Goodman’s jazz piece ‘Flying Home’ as its soundtrack.

You can watch the animation below or find out more about the history of bicycles here.

Tagged Evolution of the Bicycle, Visual Artwork, Benny Goodman, animation, video, creative, fun, product, innovation, design

The Roving Typist

Tuesday, 25th February 2014 at 3:56pm

A writer has reinvented himself as ‘The Roving Typist’, creating short stories for anyone willing to pay.

C. D. Hermelin takes his portable ‘Royal Safari’ typewriter around the parks of New York City, setting up on a bench and advertising ‘stories while you wait’.

Passers-by just need to request a story about the subject of their choice and Hermelin will type up a unique tale there and then; afterwards, they simply pay him what they think the story is worth.

Hermelin has now branched into online requests, which can be sent to the reader by post.

Watch the video below or find out more about ‘The Roving Typist’ here.

Tagged The Roving Typist, C. D. Hermelin, writing, fun, clever, innovative, typewriter, story, NYC, video, viral

‘Have a Break’ with KitKat’s new advert campaign

Tuesday, 4th February 2014 at 10:35am

KitKat’s new advertising campaign puts an entertaining spin on its classic strapline ‘Have a Break, Have a KitKat’ by lampooning high-speed car chases.

The television advert sees police pursuing a pair of masked criminals, but when they eventually ‘catch’ them, they simply take a moment to snack on a KitKat.

The campaign is the Nestlé-owned brand’s first television spot for three years, though its classic strapline remains at the heart of its marketing.

Jon Lambert (group marketing director for Nestlé UK & Ireland) said: “We wanted KitKat to return to screens with a humorous campaign; reminding everyone not only of the importance of a smile in a break but that KitKat is the chocolate bar to provide that.”

The advert was created by JWT London, which has previously worked with KitKat, and will be supported by online offerings throughout the year.

Take a look at the advert below and tell us what you think of this new spin on the famous chocolate bar.

Tagged KitKat, Nestle, advert, advertising, marketing, brand, campaign, video, television, funny

How to draw a 3D optical illusion of your hand

Thursday, 30th January 2014 at 2:20pm

A DIY handicraft website has made a fun video that teaches you how to draw a 3D optical illusion of your own hand.

Handimania’s video takes you through each step, from tracing around your hand to adding shadow to the illusion.

You only need a piece of paper, good colouring pens and a little application to make your very own optical illusion – as it's quick and easy to do, making it ideal for children.

Take a look at the step-by-step guide here or the video below, and let us know if you’ll give this fun exercise a go.

Tagged Handimania, DIY, craft, art, design, clever, fun, creative, video

Fascinating video shows London in 1927 and 2013

Wednesday, 22nd January 2014 at 1:28pm

The steps of a pioneer from 1927 have been retraced to demonstrate how London has, and hasn’t, changed over the past century.

Simon Smith recreated Claude Friese-Greene’s journey across Britain. The famous cinematographer captured the hubbub of London life in the Roaring Twenties and Smith aimed to match every shot.

Smith said: ‘Over the past six months, I have attempted to capture every one of his shots, standing in his footsteps, and using modern equivalents of his camera and lenses. This has been a personal study that has revealed how little London has changed.’

The BFI-restored 1927 film is placed next to the 2013 footage and includes famous landmarks such as The Cenotaph and the Houses of Parliament, showing a city that has moved with the times and yet has retained its unique charm.

Take a look at the fascinating video below and tell us what you think.

Tagged Simon Smith, Claude Friese-Greene, London, film, photography, clever, 1927, 2013, video, BFI

Bobtail uses dog-friendly fireworks to convey their message

Wednesday, 27th November 2013 at 10:30pm

With the festive season already among us South African dog food company Bobtail launched this campaign to increase the awareness of the dangers fireworks cause dogs.

Bobtail created their own fireworks - that when lit opened up an informative message about the stress and anxiety that can be caused to dogs by fireworks.

These were given out to top celebrities and radio personalities for maximum coverage.

See the campaign below, and tell us if this makes you think twice about fireworks.

Tagged Bobtail, clever, campaign, experiential, fun, video

Sony use eight million flowers in their latest ad!

Thursday, 14th November 2013 at 9:18am

Sony has used eight million flowers in their latest ad promoting their 4K Ultra HD TV.

Sony boast that this new TV is capable of delivering HD television with four times more detail than before.

The eight million flowers were selected by Sony to resemble their eight million pixel display - only available on the 4K Ultra HD TV.

Take a look at the video below, and tell us if this would compel you to invest in a new TV.

Tagged Sony, 4K Ultra HD TV, innovative, ad, TV, advert, advertisement, clever, fun, innovation, video

Virgin America puts a funky new twist on its safety video

Thursday, 7th November 2013 at 3:56pm

Safety videos usually bore passengers to sleep, but last week Virgin America launched a new video to engage people in a more light-hearted way. 

The video features rapping and even people dancing the 'robot' which certainly breaks the norm for on-flight safety videos.

Dance stars from 'American Idol' and 'So You Think You Can Dance' team up with Virgin America staff to make this highly entertaining video.

Virgin is even auditioning for dancers for the future version of the safety video, entrants must be U.S. residents but anyone can judge the contestants here

Take a look at the lively video below, and tell us if you would like to see it on your next flight.

Tagged Virgin America, video, funny, fun, innovative, clever, creative

Pedigree inspires dog owners to walk their pets!

Wednesday, 6th November 2013 at 4:27pm

To encourage dog owners to take their dogs on sufficiently long walks Pedigree devised a series of interesting city walks.

Using JCDecaux and Clear Channel's bus shelter network Pedigree were able to map out interesting city walks in the Belgian cities Ghent and Brussels.

To make these walks a bit more interesting the posters also had an interactive aspect through Facebook, enabling dog walkers the chance to win free dog food.

Take a look at how these walks were received in the video below, and tell us if this would inspire you to walk that little bit further.

Tagged Pedigree, JCDecaux, Clear Channel, Facebook, fun, interactive, clever, innovation, video

Lexus unveils car that sketches the driver's portrait

Monday, 28th October 2013 at 5:04pm

Lexus has given away a car that sketches the driver's portrait as they drive.

The lucky recipient is Belgian art collector Walter Vanherent, who will have his portrait sketched based on how he drives.

The technology that enables this uses special software developed for the Art is Motion project.

The hybrid vehicle uses a screen to combine visual images of the driver with their driving style to create their portrait.

Take a look at this vehicle in action below, or find more information here, and tell us how you think your portrait would look.

Tagged Lexus, Art is Motion, video, innovative, creative, experiential, fun, innovation, technology, car

Pedal your way to a discount with Coca-Cola

Monday, 28th October 2013 at 3:08pm

Coca-Cola has teamed up with the creative minds at McCann to find an innovative way to promote exercise and healthy living.

The resulting idea was to install a bicycle pedal in a taxi in Chile that, if passengers chose to pedal, could give discounted taxi fares.

The more the passengers pedalled the larger the discount they received!

Take a look at this idea in action in the video below, and tell us if a reduced fare could persuade you into more exercise.

Tagged Coca-Cola, McCann, video, innovative, exercise, creative, fun

Adobe's 'Clicking Baby'

Friday, 25th October 2013 at 11:39am

Adobe has released a fun new video called 'Clicking Baby' to show how its marketing cloud can help businesses.

The video gives a light-hearted insight into how purchasing behaviour can affect a business, and therefore the salience of good business insight.

Take a look at the video below, and tell us if this persuades you to put a lock on your laptop. 

Tagged Adobe, video, funny, creative, advert, ad, advertising, fun

Citroën unveils magical Arsenal ad

Tuesday, 22nd October 2013 at 3:50pm

Citroën has teamed up with four leading Arsenal FC players and magician Drummond Money-Coutts to pull off a great magic trick.

The trick leaves the four arsenal players in awe and in utter confusion - it even features a surprise Arsenal legend at the end.

The video is a part of Citroëns partnership with Arsenal, which is set to run until August 2014.

Take a look at the trick below, and tell us if you know how it's done!

Tagged Citroën, Arsenal FC, magic trick, Drummond Money-Coutts, video, fun, clever

Seven generations of the Porsche 911 'sing' happy birthday

Wednesday, 16th October 2013 at 5:31pm

To celebrate the 50th birthday of the Porsche 911, the German automotive company created a 'car symphony’ to sing itself happy birthday.

Featuring seven generations of the Porsche 911, the cars joined together in revving their engines to the familiar tune of 'happy birthday'.

To coincide with this video Porsche has also released a game which allows users to use cars to play different songs.

See this stunt in the video below, and tell us what tunes you think your car could belt out.

Tagged Porsche, Porsche 911, video, fun, funny, viral, stunt, game

Groundbreaking stunt in Milan

Tuesday, 15th October 2013 at 5:28pm

Europ Assistance Italia, an Italian insurance company launched this ambitious marketing stunt in Milan by installing a submarine into the surface of the streets - making it appear like it had risen from below!

A group of actors even emerged from within the submarine to meet with emergency crews at the scene.

This brilliant stunt comes from advertising agency M & C Saatchi Milano.

You can see this stunt in the video below, tell us how you would deal with a submarine popping up in your town centre.

Tagged Video, viral, stunt, Europ Assistance Italia, M & C Saatchi Milano, innovative, experiential, creative

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