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Wednesday, 17th December 2014 at 4:55pm
Starting with the New Year’s 2014 celebrations, the ‘Year in Review’ covers the World Cup, the ice bucket challenge, and the #HeforShe campaign.
Watch the Year in Review below and tell us what are your highlights of 2014.
Wednesday, 17th December 2014 at 12:43pm
Ford’s ‘Yule Tube’ is a short stop-motion film, which spoofs popular videos like ‘Spider Dog’, ‘Dove real beauty sketches’, and ‘Coca Cola Christmas Truck’, as well as other pop culture references like Frozen and LEGO.
The film was painstakingly put together from footage shot over thirty hours, using lovingly handcrafted elements.
Watch the short below and let us know what you would have included.
Thursday, 11th December 2014 at 5:11pm
The IPA has devised a novel way of testing the effectiveness of Christmas 2014 adverts: Dogglebox.
Ellie, Paddy and Duffie, the IPA’s canine testers, were exposed to a series of high profile television adverts. Their posture, eye position, yawns, barks and pants were scientifically analysed and measured to determine emotional engagement with the adverts.
Lorna Hawtin, Disruption Director at TBWA/Manchester said, “We looked quite hard for a segment that hadn’t already seen a lot of adverts that are out there. We wanted to find a group of consumers that really reflected UK households.”
The initial indicative test results showed that clips from John Lewis, Marks & Spencer and Sainsbury’s had the greatest impact.
Watch the Dogglebox video below:
Wednesday, 10th December 2014 at 2:41pm
The airline has capitalised on the popularity of the New Zealand-filmed Tolkien trilogy by using stunning vistas, clever references, and plenty of humour.
Director Peter Jackson and actors Elijah Wood and Sylvester McCoy star alongside elves, orcs, and of course, human ‘passengers’ in the video.
Watch the short film below and tell us if you think more airlines should shake up their safety videos.
Wednesday, 3rd December 2014 at 3:55pm
The video parallels two narratives, a school run in a Civic and a high speed getaway in a Civic Type-R Concept, the audience can switch between them by pressing the “R” button on the keyboard.
Defaulting on the school run storyline, the film cuts to reveal the dad at night in his getaway vehicle, the two faces of Honda.
These contrasting cars are united under Honda’s strapline. The speedy red car’s number plate reads POW3-ROF, whilst it’s DR34-MS for the stable white one.
Watch The Other Side of Honda below and let us know which side appeals to you.
Wednesday, 3rd December 2014 at 11:03am
One of these elements was the video we created for the Awards, which was screened on the night, helping to build plenty of excitement among the guests.
Watch the video below and find out more about our work for the awards here.
Tuesday, 2nd December 2014 at 4:44pm
The billboard for the Quebec City Magic Festival has a magic mop, which can be commanded from a distance by its owner.
Catching the eye of bystanders, the mop continues to paste the poster to the board in front of an astounded crowd.
Watch the mop in action below to discover the secret of the magic trick and let us know what you think of it.
Monday, 10th November 2014 at 3:42pm
A charming new airline advert contrasts two famous cities, revealing their incredible similarities.
‘Paris/New York’ advertises BA’s Open Skies service (which flies between the two cities) using a simple but hypnotic split-screen, comparing architecture, street art, food, and many more cultural similarities and differences.
The advert covers the usual clichés (the Eiffel Tower versus the Statue of Liberty), but it also gives an insight to the everyday lives of Parisians and New Yorkers.
Watch the advert below and tell us what you think.
Tuesday, 4th November 2014 at 1:35pm
If you’ve ever wondered what an average day in London is like for a tourist, a new video made from over a thousand Instagram photos gives you a good idea.
Lorenzo Antico compiled 1017 photos from Instagram users into a stop-motion video, called ‘London in a day - INSTAGRAM’.
The photos reveal different perspectives on classic British food, famous landmarks, and popular tourist activities.
See the mini-film in action below and tell us what you’d Instagram if you were a tourist in the city.
Wednesday, 29th October 2014 at 4:34pm
Using smart devices to watch videos is on the rise, with over a quarter of online viewing taking place on a smartphone or tablet.
However, desktop is still king, with Adobe finding that videos that reach 25% completion on a desktop computer are three times more likely than on a smart device to reach 75% completion.
Read more about the research here.
Tuesday, 28th October 2014 at 9:51am
Kit Kat’s new advert offers an interesting explanation for its new product by introducing the world’s first ‘splactor’, or ‘split actor’.
The spot follows ‘Martin Mahogany’ on a film set as he plays two characters at the same time, with each half of his body in different costume and makeup.
To achieve his ambitious performances, he physically turns around to switch character, delivering his lines with utmost seriousness.
As the world’s first ‘splactor’, Martin is happy to take the credit for Kit Kat’s new Chunky Double Caramel bar, which takes a similar approach with two contrasting fillings.
Watch the ad below and tell us what you think of it.
Wednesday, 8th October 2014 at 4:27pm
The BBC Wales film features Michael Sheen performing Thomas’ ‘The Hunchback in the Park’, rendered visually by Aardman Animations.
The actor said: “The animation brings Dylan Thomas’ poem to life in a very imaginative and striking way and I can only hope that audiences everywhere find it as engaging as I did.”
The animation, which tells the story of a hermit in Cwmdonkin Park, Swansea, is available on iPlayer.
It will also be broadcast on television later this month to celebrate the centenary of the poet’s birth.
Watch the animation here and let us know what you think.
Monday, 6th October 2014 at 3:04pm
The advert, which showcases the company’s new wireless bulb, uses stop motion to depict a family through six different time periods, revealing how technology has changed since the Victorian era.
The family’s lighting remains basic throughout the ages, until they invest in a new Philips bulb that can produce a range of ambient lighting effects.
Watch the fun new advert below and tell us what you think.
Wednesday, 1st October 2014 at 9:47am
A new heartwarming advert gives a put-upon teddy the holiday he deserves.
The television spot for Thomson/First Choice uses a voiceover speaking the verses from Bohemian Rhapsody, beginning wistfully but segueing into a relaxed contentment.
The eponymous Teddy has to endure a trip in the washing machine, being hit by a robot, and stuffed into a bag, before finally getting a place on the beach.
Watch the advert here and let us know what you think of it.
Tuesday, 5th August 2014 at 12:07pm
The goldfish follows the new Renault Captur to the beach with some impressive acrobatics, soundtracked to La Femme’s ‘Sur la Planche’.
The fun advert plays on the freedom and adventure that the Renault Captur represents, and you can watch it below.
Let us know what you think of the advert.
Tuesday, 8th July 2014 at 3:32pm
A Czech collective has created an online comic that invites readers to interact with it.
‘Murat’, by Motiv, is an innovative spin on traditional graphic novels, making the most of current technology to involve readers in its storyline.
Murat looks like a typical black and white comic, but it uses audio and visual effects and is clickable throughout – one page of the comic consists of a jigsaw that readers has to construct themselves.
Watch the trailer for the comic below or read it here – tell us if you find this development in comics exciting.
Thursday, 19th June 2014 at 1:25pm
Fantastic Snacks offered people a free bag of Fantastic Delites Curls, providing they would persevere through a variety of unusual queues.
Eager customers snaked through mile-long queues, waded through a lake and even skated on ice to reach their free packet.
Watch the results of the patience-testing campaign below and tell us what you think of the unique idea – would you take on one of these challenges for a free snack?
Wednesday, 18th June 2014 at 12:34pm
The research, by Coull, took into account 12 million video plays during May in the UK.
Videos featuring cars engaged 61% of their audience throughout the play time, while people, travel and animals held onto around half of their viewers until the end.
However, with only 43% of sports video viewers watching whole videos, Coull’s CEO suggests that sports publishers and brands could innovate more online, especially in a World Cup year.
Find out more about Coull’s findings here, and tell us about your favourite kinds of video content.
Tuesday, 17th June 2014 at 5:36pm
‘Amazing Magnetic Levitation Device!’ showcases the Crealev CLM2 Levitation Module, which can levitate objects up to twenty pounds in mass.
The module consists of two halves: the base and a platform on which to place an object.
Using electromagnetism, the module levitates and rotates books, a brick on a cushion and even a model of the Millennium Falcon.
Watch the levitation module in action below and tell us what you think of the device.
Wednesday, 11th June 2014 at 2:03pm
£31bn has been invested into community projects since the National Lottery began twenty years ago and Browns Newsagents has raised the most Lottery funding out of all Scottish independent retailers.
Some of the local projects that have benefited from the funding, such as Samba Ya Bamba and Scottish Youth Theatre, took part in the ‘Lotto Cheer’ flash mob to say thank you to Lottery ticket buyers.
Watch the flash mob below and let us know if it brought a smile to your face.