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The infinite chocolate trick

Wednesday, 4th March 2015 at 2:05pm

Infinite chocolate trickHave you seen the intriguing ‘infinite chocolate trick’?

The grainy video, which has been on YouTube for eighteen months, is gaining a new lease of life on social media.

It shows a chocolate bar being cut across three angles, with the pieces then moved around - except when it’s supposedly reconstituted, there’s a piece of chocolate left over.

Watch the trick below and tell us if you’ve worked out the secret.



Tagged infinite chocolate trick, fun, clever, video, viral, social media, YouTube

'Dancing House' light installation

Monday, 9th February 2015 at 10:24am

Dancing housesAn artist is presenting an interesting project for the Light Festival in Ghent, Belgium. 

Klaus Obermaier's ‘Dancing House’ interactive installation allows you to distort a house while you move.

Visitors can stand in front of the display, where they are invited to move their arms and bodies to change the building's shape and hear the sound of the wind as they do so. 

As this festival becomes increasingly popular (over half a million visitors in the previous years), it has been named one of Europe's top 10 light art festivals.

Watch the video below and tell us what you think about it.



Tagged design, light festival, creativity, art, video, fun, projection, installation

An ad that cost £10 to make

Monday, 2nd February 2015 at 2:23pm

Doritos' advert A submission to Doritos’ Super Bowl advertising competition only cost £10 to make.

The ad, by freelance director James Bedford, was one of the ten shortlisted entrants.

The advert shows the producer fishing at a local river whilst devouring a packet of Doritos but he soon realizes that his prey is after his snack.

Within a few seconds, the fish grabs the packet and drags the crisps under the water.

Watch the advert below and let us know what you think.



Tagged advert, advertising, brand, creative, entertainment, super bowl, video, fun

Chicken goes truly free range in new Reebok ad

Tuesday, 20th January 2015 at 4:26pm

#LiveFreeRangeReebok’s new online film follows a chicken’s journey towards a healthier lifestyle when she takes a novel approach to living ‘free range’.

The film shows the chicken breaking free from her barn and making her way through fields, tunnels, and even across a road, getting plenty of exercise on the way.

When faced with a billboard for a ‘global fitness barn’, she turns away and continues running through her natural surroundings.

The ad has been launched just as many people struggle with New Year Resolutions and is designed to inspire them to take a ‘free range’ attitude to their exercise regimes.

See the chicken go free range below and tell us if Reebok has inspired you to stick with your fitness goals.



Tagged #LiveFreeRange, Reebok, chicken, advert, online, film, advertising, marketing, creative, fun, clever, video

Facebook’s Year in Review

Wednesday, 17th December 2014 at 4:55pm

Year in ReviewFacebook has released its roundup of this year’s biggest events and talking points.

Starting with the New Year’s 2014 celebrations, the ‘Year in Review’ covers the World Cup, the ice bucket challenge, and the #HeforShe campaign.

Watch the Year in Review below and tell us what are your highlights of 2014.

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Tagged Facebook, Year in Review, social media, 2014, celebration, creative, video, fun

‘YuleTube’ celebrates 2014’s viral videos

Wednesday, 17th December 2014 at 12:43pm

YuleTubeFord has released a festive film referencing some of the most viral YouTube videos of 2014.

Ford’s ‘Yule Tube’ is a short stop-motion film, which spoofs popular videos like ‘Spider Dog’, ‘Dove real beauty sketches’, and ‘Coca Cola Christmas Truck’, as well as other pop culture references like Frozen and LEGO.

The film was painstakingly put together from footage shot over thirty hours, using lovingly handcrafted elements.

Watch the short below and let us know what you would have included.



Tagged YuleTube, Ford, parody, fun, YouTube, video, film, clever, creative, 2014

Dogglebox: IPA tests adverts’ effectiveness with dogs

Thursday, 11th December 2014 at 5:11pm

Dogglebox 2015 Advert IPA

The IPA has devised a novel way of testing the effectiveness of Christmas 2014 adverts: Dogglebox.

Ellie, Paddy and Duffie, the IPA’s canine testers, were exposed to a series of high profile television adverts. Their posture, eye position, yawns, barks and pants were scientifically analysed and measured to determine emotional engagement with the adverts.

Lorna Hawtin, Disruption Director at TBWA/Manchester said, “We looked quite hard for a segment that hadn’t already seen a lot of adverts that are out there. We wanted to find a group of consumers that really reflected UK households.”

The initial indicative test results showed that clips from John Lewis, Marks & Spencer and Sainsbury’s had the greatest impact.

Watch the Dogglebox video below:


Tagged video, fun, clever, advertising, Christmas adverts, adverts, IPA, innovative, dogs, dogglebox

The Most Epic Safety Video Ever Made

Wednesday, 10th December 2014 at 2:41pm

Epic Safety VideoAir New Zealand has taken a novel approach to its safety video - by enlisting the cast and crew of The Hobbit.

The airline has capitalised on the popularity of the New Zealand-filmed Tolkien trilogy by using stunning vistas, clever references, and plenty of humour.

Director Peter Jackson and actors Elijah Wood and Sylvester McCoy star alongside elves, orcs, and of course, human ‘passengers’ in the video.

Watch the short film below and tell us if you think more airlines should shake up their safety videos.



Tagged The Most Epic Safety Video Ever Made, Air New Zealand, The Hobbit, Peter Jackson, Elijah Wood, Sylvester McCoy, fun, clever, video, marketing, creative

The Other Side of Honda

Wednesday, 3rd December 2014 at 3:55pm

The Other Side of HondaHonda’s interactive commercial shows the dichotomy between its reliable cars and its racing ones.

The video parallels two narratives, a school run in a Civic and a high speed getaway in a Civic Type-R Concept, the audience can switch between them by pressing the “R” button on the keyboard.

Defaulting on the school run storyline, the film cuts to reveal the dad at night in his getaway vehicle, the two faces of Honda.

These contrasting cars are united under Honda’s strapline. The speedy red car’s number plate reads POW3-ROF, whilst it’s DR34-MS for the stable white one.

Watch The Other Side of Honda below and let us know which side appeals to you.




Tagged advertising, commercial, honda, the other side of honda, video, clever, campaign, marketing, brand

Video for the B2B Marketing Awards 2014

Wednesday, 3rd December 2014 at 11:03am

B2B Marketing AwardsFor the eighth year in a row, we devised the creative platform for the B2B Marketing Awards, using a highly engaging circus theme across each element of the event.

One of these elements was the video we created for the Awards, which was screened on the night, helping to build plenty of excitement among the guests.

Watch the video below and find out more about our work for the awards here.




Tagged B2B Marketing Awards, B2B Marketing, video, creative, The Think Tank, design, digital

A billboard that puts on a magic show

Tuesday, 2nd December 2014 at 4:44pm

Magic MopA magic festival has taken its advertising very seriously, with a billboard that seems to putting on its own magic show.

The billboard for the Quebec City Magic Festival has a magic mop, which can be commanded from a distance by its owner.

Catching the eye of bystanders, the mop continues to paste the poster to the board in front of an astounded crowd.

Watch the mop in action below to discover the secret of the magic trick and let us know what you think of it.



Tagged billboard, magic, publicity stunt, advertising, marketing, out of home, Quebec, Magic Mop, video, fun, clever, creative

‘Paris/New York’: a celebration of the cities

Monday, 10th November 2014 at 3:42pm

A charming new airline advert contrasts two famous cities, revealing their incredible similarities.

‘Paris/New York’ advertises BA’s Open Skies service (which flies between the two cities) using a simple but hypnotic split-screen, comparing architecture, street art, food, and many more cultural similarities and differences.

The advert covers the usual clichés (the Eiffel Tower versus the Statue of Liberty), but it also gives an insight to the everyday lives of Parisians and New Yorkers.

Watch the advert below and tell us what you think.

 

 

Tagged Paris/New York, Open Skies, BA, advert, advertising, brand, video, travel

1000 Instagram photos show London in a day

Tuesday, 4th November 2014 at 1:35pm

If you’ve ever wondered what an average day in London is like for a tourist, a new video made from over a thousand Instagram photos gives you a good idea.

Lorenzo Antico compiled 1017 photos from Instagram users into a stop-motion video, called ‘London in a day - INSTAGRAM’.

The photos reveal different perspectives on classic British food, famous landmarks, and popular tourist activities.

See the mini-film in action below and tell us what you’d Instagram if you were a tourist in the city.

 

 

 

Tagged London in a Day, Instagram, video, London, tourism, Lorenzo Antico, fun, creative, stop-motion

Online media streaming up nearly 400%

Wednesday, 29th October 2014 at 4:34pm

Online media streamingNew figures from Adobe have shed light on the latest online streaming trends, revealing that online TV video consumption has risen by 388%.

Using smart devices to watch videos is on the rise, with over a quarter of online viewing taking place on a smartphone or tablet.

However, desktop is still king, with Adobe finding that videos that reach 25% completion on a desktop computer are three times more likely than on a smart device to reach 75% completion.

Read more about the research here.


Tagged Adobe, research, study, online, media, streaming, smart, technology, video, digital

Kit Kat unveils fun new advert

Tuesday, 28th October 2014 at 9:51am

SplactorKit Kat’s new advert offers an interesting explanation for its new product by introducing the world’s first ‘splactor’, or ‘split actor’.

The spot follows ‘Martin Mahogany’ on a film set as he plays two characters at the same time, with each half of his body in different costume and makeup.

To achieve his ambitious performances, he physically turns around to switch character, delivering his lines with utmost seriousness.

As the world’s first ‘splactor’, Martin is happy to take the credit for Kit Kat’s new Chunky Double Caramel bar, which takes a similar approach with two contrasting fillings.

Watch the ad below and tell us what you think of it.



Tagged Kit Kat, splactor, advert, advertising, marketing, fun, clever, product, brand, video

BBC animation celebrates Dylan Thomas

Wednesday, 8th October 2014 at 4:27pm

The Hunchback in the ParkThe BBC has marked National Poetry Day with a short animation of a Dylan Thomas poem.

The BBC Wales film features Michael Sheen performing Thomas’ ‘The Hunchback in the Park’, rendered visually by Aardman Animations.

The actor said: “The animation brings Dylan Thomas’ poem to life in a very imaginative and striking way and I can only hope that audiences everywhere find it as engaging as I did.”

The animation, which tells the story of a hermit in Cwmdonkin Park, Swansea, is available on iPlayer.

It will also be broadcast on television later this month to celebrate the centenary of the poet’s birth.

Watch the animation here and let us know what you think.


Tagged Dylan Thomas, BBC, poetry, animation, video, creative, Aardman Animations, Michael Sheen

Philips advert travels through time

Monday, 6th October 2014 at 3:04pm

Philips adPhilips’ new advert asks the question ‘how many years does it take to change a lightbulb?’.

The advert, which showcases the company’s new wireless bulb, uses stop motion to depict a family through six different time periods, revealing how technology has changed since the Victorian era.

The family’s lighting remains basic throughout the ages, until they invest in a new Philips bulb that can produce a range of ambient lighting effects.

Watch the fun new advert below and tell us what you think.



Tagged Philips, lighting, film, stop motion, advert, advertising, video, marketing, innovative, creative, brand

Teddy gets a holiday in new Thomson/First Choice advert

Wednesday, 1st October 2014 at 9:47am

TeddyA new heartwarming advert gives a put-upon teddy the holiday he deserves.

The television spot for Thomson/First Choice uses a voiceover speaking the verses from Bohemian Rhapsody, beginning wistfully but segueing into a relaxed contentment.

The eponymous Teddy has to endure a trip in the washing machine, being hit by a robot, and stuffed into a bag, before finally getting a place on the beach.

Watch the advert here and let us know what you think of it.


Tagged Teddy, Thomson, First Choice, advert, advertising, television, fun, brand, video

Renault Captur: The Great Escape

Tuesday, 5th August 2014 at 12:07pm

Renault Captur: The Great EscapeRenault’s new advert features an adventurous goldfish following its owners all the way to the sea, heading for freedom.

The goldfish follows the new Renault Captur to the beach with some impressive acrobatics, soundtracked to La Femme’s ‘Sur la Planche’.

The fun advert plays on the freedom and adventure that the Renault Captur represents, and you can watch it below.

Let us know what you think of the advert.



Tagged Renault, brand, advertising, The Great Escape, marketing, fun, creative, advert, video

Murat: the interactive comic

Tuesday, 8th July 2014 at 3:32pm

MuratA Czech collective has created an online comic that invites readers to interact with it.

Murat’, by Motiv, is an innovative spin on traditional graphic novels, making the most of current technology to involve readers in its storyline.

Murat looks like a typical black and white comic, but it uses audio and visual effects and is clickable throughout – one page of the comic consists of a jigsaw that readers has to construct themselves.

Watch the trailer for the comic below or read it here – tell us if you find this development in comics exciting.

Tagged Murat, Motiv, comic, interactive, innovative, technology, graphic design, art, effects, video

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