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The infinite chocolate trick

Wednesday, 4th March 2015 at 2:05pm

Infinite chocolate trickHave you seen the intriguing ‘infinite chocolate trick’?

The grainy video, which has been on YouTube for eighteen months, is gaining a new lease of life on social media.

It shows a chocolate bar being cut across three angles, with the pieces then moved around - except when it’s supposedly reconstituted, there’s a piece of chocolate left over.

Watch the trick below and tell us if you’ve worked out the secret.

Tagged infinite chocolate trick, fun, clever, video, viral, social media, YouTube

Cycling Under The Sea

Tuesday, 15th July 2014 at 8:50am

Cycling under the seaChris Froome has become the first person to cycle through the Eurotunnel, an achievement filmed by car manufacturer Jaguar.

The Tour de France champion cycled through the service tunnel in just 55 minutes, reaching speeds of up to 65km per hour.

The two minute film was released during the British stage of the Tour de France and was anticipated by Jaguar’s #KeepPushing hashtag.

Jaguar has been supplying vehicles to Britain’s Team Sky since 2010 and signed an official partnership deal this year.

Watch Chris Froome in action below and let us know what you think of the film.

Tagged Cycling Under The Sea, Chris Froome, Jaguar, Team Sky, Eurotunnel, Tour de France, marketing, film, #KeepPushing, viral, social media

Wildlife selfies

Tuesday, 20th May 2014 at 4:44pm

National Geographic Collection‘There are lots of terrible animal pictures out there’ is the strapline for National Geographic’s latest advertising campaign, which imagines wild animals taking selfies.

Art Director Silvio Medeiros teamed up with photo agency Diomedia to create the quirky photographs, which include a panda in a lift, a gorilla in a bathroom and a koala posing in an antique mirror.

The campaign went viral on social media and sales of images in the National Geographic Collection have increased by 140%.

Watch the video below to find out more or take a look at more animal selfies here and tell us what you think of the campaign.

Tagged Wildlife Selfies, photography, zeitgeist, National Geographic, Silvio Medeiros, Diomedia, fun, clever, advertising, viral, social media

The 'Science of Sharing' - successful video campaigns

Wednesday, 14th May 2014 at 1:56pm

Super Bowl advert sharesA new report has revealed that sharing is crucial for the success of video advertising campaigns.

The 'Science of Sharing’ report, by Unruly, examines the timing of campaigns, the use of celebrities and branding, and what emotional triggers work best with viewers.

The report looks at the shares for adverts during Super Bowl XLVIII and compared them to the figures for last year's game.

Describing shares as ‘the global currency of social video and a measure of deep engagement’, the report also suggests the need for a ‘strong distribution strategy’ to capitalise on the sharing of content.

Find out more about the report here, or download it here and tell us what kinds of campaigns you like to share.

Tagged Unruly, Science of Sharing, report, video, Super Bowl, advertising, share, online, viral, marketing, campaign, brand

The best April Fools of 2014

Wednesday, 9th April 2014 at 10:45am

April Fools 2014April Fools presents companies with a unique opportunity to communicate with their audiences in a more light-hearted way, and this year was no different, The Drum has compiled a list of some of the top April Fools videos of 2014.

Once again, this year did not disappoint in terms of creativity, with a number of companies jumping at the chance to create some funny content.

From square eggs, to a yeasty new soft drink from Vegemite, Malibu even pitched in with their 'plans' to launch the world's first mobile tasting app which would let you taste cocktails by licking your phone screen!

But perhaps the best offering came from YouTube, who released a video claiming to be secretly behind viral trends of the past - and even showcasing what they intend to be the trends of 2014!

See YouTube's video below, or take a look at the rest here, and let us know which is your favourite.

Tagged Malibu, Vegemite, April Fools, YouTube, funny, video, viral, digital

The Roving Typist

Tuesday, 25th February 2014 at 3:56pm

A writer has reinvented himself as ‘The Roving Typist’, creating short stories for anyone willing to pay.

C. D. Hermelin takes his portable ‘Royal Safari’ typewriter around the parks of New York City, setting up on a bench and advertising ‘stories while you wait’.

Passers-by just need to request a story about the subject of their choice and Hermelin will type up a unique tale there and then; afterwards, they simply pay him what they think the story is worth.

Hermelin has now branched into online requests, which can be sent to the reader by post.

Watch the video below or find out more about ‘The Roving Typist’ here.

Tagged The Roving Typist, C. D. Hermelin, writing, fun, clever, innovative, typewriter, story, NYC, video, viral

Seven generations of the Porsche 911 'sing' happy birthday

Wednesday, 16th October 2013 at 5:31pm

To celebrate the 50th birthday of the Porsche 911, the German automotive company created a 'car symphony’ to sing itself happy birthday.

Featuring seven generations of the Porsche 911, the cars joined together in revving their engines to the familiar tune of 'happy birthday'.

To coincide with this video Porsche has also released a game which allows users to use cars to play different songs.

See this stunt in the video below, and tell us what tunes you think your car could belt out.

Tagged Porsche, Porsche 911, video, fun, funny, viral, stunt, game

Groundbreaking stunt in Milan

Tuesday, 15th October 2013 at 5:28pm

Europ Assistance Italia, an Italian insurance company launched this ambitious marketing stunt in Milan by installing a submarine into the surface of the streets - making it appear like it had risen from below!

A group of actors even emerged from within the submarine to meet with emergency crews at the scene.

This brilliant stunt comes from advertising agency M & C Saatchi Milano.

You can see this stunt in the video below, tell us how you would deal with a submarine popping up in your town centre.

Tagged Video, viral, stunt, Europ Assistance Italia, M & C Saatchi Milano, innovative, experiential, creative

Volvo Trucks begin 'The Chase'

Monday, 14th October 2013 at 12:13pm

Volvo Trucks has been releasing a series of videos showing imaginative ways they 'test' their vehicles, this latest edition involves their FL being chased through a Spanish town by a group of raging bulls.

This daredevil stunt was created with Swedish agency Forsman and Bodenfors.

The idea of this test was to show how the Volvo Trucks' new city distribution vehicle handles extreme conditions and pressure situations.

You can enjoy this stunt from a 360 degree camera here, or see the video below, and tell us if you would be brave enough to lead the chase.

Tagged Volvo Trucks, Forsman and Bodenfors, video, stunt, fun, agency, viral

Hilarious Poo-Pourri advert

Tuesday, 1st October 2013 at 3:26pm

You might think it would be difficult to advertise a toilet spray, however Poo-Pourri have done just that with this hilarious video advert.

The video features a contrast between a young and elegant actress speaking in a most 'proper' way, with a shockingly crude script.

The advert has been a massive success - having already had more than 10 million views on YouTube!

So it would be natural to expect that soon enough this toilet spray will become a common fixture in a bathroom near you.

Take a look at the video below, and order yourself some Poo-Pourri spray here.

Tagged Poo-Pourri, video, funny, fun, viral, YouTube

Charlie the hamster drives a Volvo truck!

Friday, 20th September 2013 at 4:21pm

In this death-defying stunt from Volvo Trucks Charlie the hamster is enlisted to steer a 15 ton truck through a precarious mountain track in Spain.

The stunt highlighted the launch of Volvo Trucks' new steering wheel technology that they claim can make even the heaviest trucks easy to manoeuvre.

Charlie was carefully selected from a long list of applicants from an extended casting procedure - where he was trained to stay focused in a noisy, and unfamiliar environment.

A specially built hamster treadmill was attached to the steering wheel of the truck, meaning that whichever way Charlie ran steered the vehicle.

Take a look at the stunt in the video below, and tell us if you think any of your pets could steer your car. 

Tagged Volvo Trucks, stunt, video, funny, innovative, creative, fun, viral

Funny video encourages businesses to go digital

Tuesday, 10th September 2013 at 3:04pm

Canvas has created this funny video to encourage businesses to stop 'living in the last century'.

The cloud-based software company wants to help businesses reduce the amount of paper they use and become more digital.

To deliver this message in a light-hearted way the video invents a disease called 'APIS' (Acute Paper Infection Syndrome) which is blighting the success of businesses.

So to protect themselves they must switch to digital.

Watch the hilarious video below, and tell us if you know of any businesses suffering from 'Apis'.

Tagged Canvas, video, viral, funny, clever, digital, fun, technology

Rory McIlroy faces off against a robot

Wednesday, 3rd July 2013 at 2:15pm

Rory v RobotGolf star Rory McIlroy is becoming a bit of a TV star these days with the various ads he has been appearing in. This one is one of our favourites.

The commercial is advertising the European Tour and pits the golfer from Northern Ireland against a sharp-talking chipping robot in a challenge involving washing machines.

It is a little long, but has some funny moments that make it worth a watch, see it below.

Tagged Advertising, marketing, funny, video, viral, golf, Rory McIlroy, European Tour

How to buy and sell cars?

Wednesday, 26th June 2013 at 2:54pm

AutotraderAutotraderAutotrader.ca (Autotrader in Canada) has produced a couple of great ads highlighting better ways of selling or searching for cars.

The two ads from DDB Canada show the ridiculous lengths people could go to to buy or sell a car.

Both ads are off the wall but brought a smile to our faces. A clever and entertaining marketing approach. Watch them both below.

Tagged Advertising, marketing, Autotrader, Canada, DDB Canada, Funny, clever, viral

Now you can play 'Dumb ways to die'

Friday, 31st May 2013 at 5:37pm

dumb ways to die gamedumb ways to die gameFollowing on from the success of its 'Dumb ways to die' campaign for Melbourne Metro, McCann Australia has produced an iPhone and iPad game built along the same idea.

The game, developed in collaboration with local developer Barrel Of Donkeys, has been the No. 1 free app in Australia for a week, and is charting in 79 other countries.

The concept of turning the viral advert into a game was to continue to encourage younger people to be careful around trains, and avoid dying in a dumb way, as you try to save the characters featured in the video from their fate.

The game is free from itunes.

Tagged dumb ways to die, game, viral, itunes, iPhone, iPad, McCann, Barrel of Donkeys, Melbourne Metro

New Audi ad goes where no advert has gone before

Friday, 17th May 2013 at 2:31pm

audi adIn a new advert Audi has brought together two actors who have played the same character. Both Leonard Nimoy and Zachary Quinto have played Spock in the Star Trek movies, with Nimoy portraying the character in the original series and movies and Quinto taking the reigns for the new 'rebooted' movies.

So it comes as no surprise that Audi is asking the question, which Spock is better? In the advert we see the two playing chess online, then a new challenge is laid down.

The commercial is comical, showcasing their latest car, but drawing on some past achievements of Nimoy with an interesting ending.

Created by the same team that produced the viral dollar shave club commercial, Paulilu and agency PMK*BNC.

Watch it below.

Tagged Audi, video, viral, advertising, marketing, Spock, Star Trek, funny, PMK*BMC, Paulilu

Irn-Bru penguins invade Russia

Tuesday, 7th May 2013 at 9:40am

Irn Bru AdIrn Bru AdIn an attempt to increase their market share in Russia Irn-Bru has created a new campaign involving penguins.

The campaign for the soft drink, which was released in Russia back in 1998, currently comprises of two videos.

The videos show the penguins getting up to no good in a shopping centre and underground rail station. The campaign is similar to the 'Gets you through' campaign currently running in the UK.

Take a look at the wacky videos below.

Tagged Irn-Bru, Russia, advertising, marketing, funny, viral, video, penquins

Renault gives speed dating a new meaning

Thursday, 2nd May 2013 at 7:59am

Speed DatingIn a new video from Publicis Brussels, we see a new style of speed dating. The ad has been made to promote the new Renault Clio RS.

In the video we see a group of people attending a speed dating event, only for one guy to be left without a date, see what happens when he is taken outside to meet Caroline.

Watch the video below.

Tagged Renault, Clio, Publicis Brussels, advertising, marketing, speed dating, funny, video, ad, viral

Evian's dancing babies make a comeback

Wednesday, 24th April 2013 at 11:34am

EvianEvian is back, and so are its dancing babies.

The bottled water company's adverts have become synonymous with dancing babies since 1998, working along side their slogan of "live young".

This new ad, created by
BETC Paris, see's adults catching their reflection and seeing themselves as a baby, a dancing baby.

Whilst this is in no way as entertaining as the previous outings for the talented tots, it has it's moments.

Watch it and the previous ads below.

Tagged Evian, dancing babies, BETC, video, funny, marketing, advertising, ads, viral, creative

Why men need their own shampoo

Thursday, 28th March 2013 at 7:41am

Dove men+ careDove men+ care
It appears that in Brazil using a woman's shampoo can have strange side-effects, at least that's what we gather from this ad for Dove Men+ Care made by Ogilvy & Mather Brazil.

In this humorous commercial see what happens when a work colleague uses the wrong shampoo.

Definitely an odd one but worth a watch below.


Tagged Dove, men+ care, shampoo, ogilvy & mather, brazil, video, marketing, advertising, funny, viral

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