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A new name in Aluminium Building Systems
Monday, 6th May 2013 at 9:45am
The Think Tank has been working with global aluminium building products group, AluK, to bring the brand to the UK following the purchase of Blyweert Beaufort. Through the development of the brand identity in the UK and an integrated marketing strategy the introduction of the new brand has been a great success.
Over the past few months The Think Tank developed a range of collateral and marketing tools for AluK, ready for the launch in April 2013. This included a sophisticated web site that engages target audiences and provides them with the information they require to specify and purchase AluK products. This is already delivering results through lead generation.
The Think Tank organised a launch event for customers and the press at the beginning of April and has introduced the brand through a combination of PR, Advertising, eDM and Social Media, building brand awareness and encouraging enquiry. This has seen immediate results for AluK and has started to develop a new positioning for the group that offers a complete range of aluminium windows, doors and curtain walling systems.
We are continuing to develop the marketing strategy for the group and to raise awareness of the brand through a variety of marketing channels. This include engagement and support for existing customers as well as the launch of a wide range of new products over the coming months.
View the new AluK web site here.
Tagged AluK, Web Site, Brand Identity, Launch, Marketing Strategy, Brand, Integrated Marketing
Make those cats bounce
Tuesday, 6th November 2012 at 7:32pm
Here's one for cat lovers - well those that like to see them bounce.
A very simple web site called Cat Bounce.
Hours (or maybe minutes) of fun.
Click here to visit.
RIBA Insight Consultancy Days
Sunday, 7th October 2012 at 3:32pm
The Think Tank will be speaking at the RIBA Insight Consultancy Days again this year, covering the topic of web site design best practice.
We have been approached to help support the event by providing our expertise in the design and build of web sites, examining best practice and providing hints and tips to marketing professionals from across the construction industry on how to achieve optimum results from their online presence.
The RIBA Insight Consultancy Days are held in Manchester on 23rd October and in London on 30th October. Liam Bateman, Director at The Think Tank, will be talking at the Manchester event and Dragana Knezevic, Account Director at The Think Tank, at the London event.
To find out more about the whole programme click here.
Tagged RIBA, Insight, Construction, Consultancy, Web Site, Design, Best Practice, London, ManchesterCreating a profile for Permasense in the Oil and Gas Sector
Wednesday, 11th May 2011 at 1:13am
The Think Tank created a range of marketing and presentation materials to launch the company, including web site, sales brochure, presentation tools and video. Working with BP we then promoted the technology and company through the use of PR to a global industry sector.
This resulted in a successful launch and the trial of the system by many of the world's leading Oil and Gas players. Interest in the product is significant and has led to the rapid growth of the company.
See and read more here
Groundbreaking business launched into Oil and Gas sector
Wednesday, 13th April 2011 at 7:25am
The Think Tank was approached by Permasense to propose how we would launch this start-up company into the Oil and Gas Sector with a new, innovative and unique product. Permasense is an offshoot of Imperial Collage London and following several years of research, on behalf of BP, they developed inhospitable wireless monitoring technologies for accurately measuring corrosion of pipes in the Oil and Gas sector. This technology is unique and presented the opportunity for use on a global scale to improve monitoring and safety.
The Think Tank proposed the development of a suite of marketing tools and a PR campaign to launch this groundbreaking business.
Read more
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Soap Box
- How will the new EU Directive on Internet Privacy affect your web site?
- Dispelling the myths of Social Media
- Increased Return on Investment from Centralised Integrated Marketing
- Putting PR in the Communications Mix
- Making an Impact Face to Face
- Marketing Through Event and Exhibitions in a Recession
- Intelligent Marketing When Times are Tough