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Monday, 6th May 2013 at 9:45am
Through the development of the brand identity in the UK and an integrated marketing strategy the introduction of the new brand has been a great success.
Over the past few months The Think Tank developed a range of collateral and marketing tools for AluK, ready for the launch in April 2013. This included a sophisticated web site that engages target audiences and provides them with the information they require to specify and purchase AluK products. This is already delivering results through lead generation.
The Think Tank organised a launch event for customers and the press at the beginning of April and has introduced the brand through a combination of PR, Advertising, eDM and Social Media, building brand awareness and encouraging enquiry. This has seen immediate results for AluK and has started to develop a new positioning for the group that offers a complete range of aluminium windows, doors and curtain walling systems.
We are continuing to develop the marketing strategy for the group and to raise awareness of the brand through a variety of marketing channels. This include engagement and support for existing customers as well as the launch of a wide range of new products over the coming months.
View the new AluK web site here.
Tuesday, 6th November 2012 at 7:32pm
Sunday, 7th October 2012 at 3:32pm
The Think Tank will be speaking at the RIBA Insight Consultancy Days again this year, covering the topic of web site design best practice.
We have been approached to help support the event by providing our expertise in the design and build of web sites, examining best practice and providing hints and tips to marketing professionals from across the construction industry on how to achieve optimum results from their online presence.
The RIBA Insight Consultancy Days are held in Manchester on 23rd October and in London on 30th October. Liam Bateman, Director at The Think Tank, will be talking at the Manchester event and Dragana Knezevic, Account Director at The Think Tank, at the London event.
To find out more about the whole programme click here.
Wednesday, 11th May 2011 at 1:13am
Wednesday, 13th April 2011 at 7:25am