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Tuesday, 9th April 2013 at 1:15pm
An artist has decided to immortalise actions used with touchscreen products. In her project 'Multi-touch gestures', Gabriele Meldaikyte built five different sculptures that used the main motions associated with touchscreen devices.
The gestures, which seem almost second nature to most; including babies trying to swipe a magazine to read it, are also seen as a signature of the Apple iPhone.
Gabriele believes that this method of interaction with technology will be completely different in 10 years time. So she wanted to immortalise them by translating this interface language of communication into 3D objects which mimic every multi-touch gesture.
Wednesday, 27th February 2013 at 4:22pm
Superbrands UK has announced their annual league tables for brands in the UK.
The league tables are based upon many different factors from sector reports to blogs to public nominations, and are narrowed down to a preliminary shortlist of 1700.
Through ratings given by judges and then a public vote this number is whittled down to 500 'Superbrands'. These are then seeded in order of ratings, which results in the main
B2C (business to customer) table and a B2B (business to business) table.
All those involved in the voting process are asked to bear in mind the following definition: ‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’
The judging panel gives each brand a rating from 1-10, but members are not allowed to vote on brands they work with, competitor brands or those they are unfamiliar with, and the lowest scoring brands are removed from the shortlist.
In addition, the voters are asked to judge brands against the following three factors: quality, reliability and distinction.
The league tables show that Google, Apple and British Airways are highly rated as both B2C and B2B brands; all making it into the top 10 of both tables. Apple lost out to Rolex for the top spot in the consumer table, but was able to snatch first place the business table. The full tables are below, and you can read the full results here.
The B2C Superbrands are
4. British Airways
8. Heathrow Airport
17. Marks & Spencer
Whilst the B2B Superbrands are:
2. British Airways
5. Virgin Atlantic
9. London Stock Exchange Group
16. Rolls-Royce Group
17. Royal Mail
Wednesday, 16th January 2013 at 1:36pm
With the Super Bowl only round the corner (3rd February in-case you were wondering), Marketing week has done a round up of their favourite commercials that have aired during America's most-viewed sporting event, with the cost for the ad space reaching astronomical amounts.
Whilst the Top 10 is for commercials shown in the U.S. some may be familiar to U.K audiences too with the Volkswagon "Force" advert, or the Budweiser "wassup" advert included in the round-up.
Have a look at the full Top 10 here.
Monday, 14th January 2013 at 2:24pm
YouGov Brandindex has released the rankings for Top 10 UK Brands of 2012. BBC iPlayer has managed to knock Amazon out of the top spot, effectively swapping places compared to last year, John Lewis has managed to do the same to Marks & Spencer, moving up from 5th last year to 2nd this year.
Top 10 Brands 2012 and their 2011 rankings
1. BBC iPlayer (3)
2. John Lewis (5)
3. Amazon (1)
4. Moneysavingexpert.com (8)
5. Marks & Spencer (2)
6. Apple iPad (new entry)
7. Sainsbury’s (no change)
8. BBC.co.uk (new entry)
9. Samsung (new entry)
10. Cathedral City (no change)
It may come as little surprise that Amazon is no longer No.1 after it recently came to light that it was one of several large companies allegedly avoiding paying UK Taxes, which has also hit coffee chain Starbucks, who is currentlly trying to salvage its reputation through promotional activity following the revelation.
In terms of most improved brands, British Airways is in the top spot for the second year running, with British Gas 2nd and BP 3rd. In terms of the most improved it seems that energy companies have been working hard to improve their ranking and it has had a major effect, with them taking 5 of the Top 10.
Top 10 UK Improvers 2012
1. British Airways
2. British Gas
4. Scottish Power
6. London Underground
7. Scottish Gas
8. EDF Energy
The Rankings compare BrandIndex Buzz scores for over 850 brands in 34 categories, to reveal the Top 10 UK brands with the best Buzz in 2012 as well as Top 10 most improved brands of the year. All of the brands were rated using YouGov BrandIndex’s Buzz scores. Buzz asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”. BrandIndex interviews 2,000 nationally representative respondents daily.
Find out more here.
Tuesday, 25th September 2012 at 6:03pm
Tuesday, 25th September 2012 at 5:41pm
Saturday, 18th February 2012 at 3:47am
He cites how many brands are still unsure how to tailor their messaging for the small screen, thus available ad slots in apps and on mobile websites are often left unsold.
At the same time City AM reports that Apple has shot past Samsung to “nab top smartphone spot”. Around 427 million smart phones were sold in 2011, up 50% on 2010. Apple sold 35.5 million in the fourth quarter of last year.
One company which seems to have done some smart thinking on this is Domino’s Pizza UK & Ireland and says it has seen a “breathtaking surge” in online sales… yes, you guessed it, after the launch of two new apps last year which let customers chose a pizza via their smartphones or iPads, and which helped drive a 43 per cent rise in orders over the internet.
The FTSE 250 firm has 726 outlets in Britain, Ireland and Germany, and its franchisees created 1,800 jobs the company claims through the opening of new outlets.
So mobile can also mean a neat “pizza profit” (piece of profit) it seems.
Wednesday, 9th November 2011 at 2:11am
It would seem that the Two Ronnie’s were right on the money with their sketch and perhaps Blackberry customers can take heart in the comedy of the situation. That is as long as you’re not trying to view this on your phone...
To see more like this click here.
Wednesday, 25th May 2011 at 5:02am
For some interesting stats, like on the image, a giant infographic was produced by three app-related companies. Mobile app blog 148apps, the search company Chomp together with game developer Chilingo collected a number of curiosities, including a timeline and a various facts.
To understand this data better and make a brief comparison, there have been 10 billion iOS app downloads through the App Store as of January. Although having been on the market 8 months less, the applications Google's Android currently count almost 300,000 apps and 3 billion downloads.
Image : 148Apps, Chomp and Chillingo
Monday, 7th March 2011 at 3:58am
Wednesday, 9th February 2011 at 2:12am