An artist has decided to immortalise actions used with touchscreen products. In her project 'Multi-touch gestures', Gabriele Meldaikyte built five different sculptures that used the main motions associated with touchscreen devices.

The gestures, which seem almost second nature to most; including babies trying to swipe a magazine to read it, are also seen as a signature of the Apple iPhone.

Gabriele believes that this method of interaction with technology will be completely different in 10 years time. So she wanted to immortalise them by translating this interface language of communication into 3D objects which mimic every multi-touch gesture.

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Superbrands UK has announced their annual league tables for brands in the UK.

The league tables are based upon many different factors from sector reports to blogs to public nominations, and are narrowed down to a preliminary shortlist of 1700.

Through ratings given by judges and then a public vote this number is whittled down to 500 'Superbrands'. These are then seeded in order of ratings, which results in the main 
B2C (business to customer) table and a B2B (business to business) table.

All those involved in the voting process are asked to bear in mind the following definition: ‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’

The judging panel gives each brand a rating from 1-10, but members are not allowed to vote on brands they work with, competitor brands or those they are unfamiliar with, and the lowest scoring brands are removed from the shortlist.

In addition, the voters are asked to judge brands against the following three factors: quality, reliability and distinction.

The league tables show that Google, Apple and British Airways are highly rated as both B2C and B2B brands; all making it into the top 10 of both tables. Apple lost out to Rolex for the top spot in the consumer table, but was able to snatch first place the business table. The full tables are below, and you can read the full results here.

The B2C Superbrands are
1. Rolex
2. Apple
3. Microsoft
4. British Airways
5. Coca-Cola
6. Google
7. Hilton
8. Heathrow Airport
9. Kellogg’s
10. Mercedes-Benz
11. BMW
12. Heinz
13. BBC
14. Facebook
15. Lego
16. Disney
17. Marks & Spencer
18. BP
19. Dulux
20. Nescafé

Whilst the B2B Superbrands are:
1. Apple
2. British Airways
3. Google
4. Visa
5. Virgin Atlantic
6. IBM
7. Shell
8. Microsoft
9. London Stock Exchange Group
10. Mastercard
11. BP
12: BT
13. Bosch
14. Samsung
15. FedEx
16. Rolls-Royce Group
17. Royal Mail
18. PayPal
19. GlaxoSmithKline
20. DHL

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YouGov Brandindex has released the rankings for Top 10 UK Brands of 2012. BBC iPlayer has managed to knock Amazon out of the top spot, effectively swapping places compared to last year, John Lewis has managed to do the same to Marks & Spencer, moving up from 5th last year to 2nd this year.

Top 10 Brands 2012 and their 2011 rankings

1. BBC iPlayer (3)
2. John Lewis (5)
3. Amazon (1)
4. Moneysavingexpert.com (8)
5. Marks & Spencer (2)
6. Apple iPad (new entry)
7. Sainsbury’s (no change)
8. BBC.co.uk (new entry)
9. Samsung (new entry)
10. Cathedral City (no change)

It may come as little surprise that Amazon is no longer No.1 after it recently came to light that it was one of several large companies allegedly avoiding paying UK Taxes, which has also hit coffee chain Starbucks, who is currentlly trying to salvage its reputation through promotional activity following the revelation.

In terms of most improved  brands, British Airways is in the top spot for the second year running, with British Gas 2nd and BP 3rd. In terms of the most improved it seems that energy companies have been working hard to improve their ranking and it has had a major effect, with them taking 5 of the Top 10. 

Top 10 UK Improvers 2012

1. British Airways
2. British Gas
3. BP
4. Scottish Power
5. Netflix
6. London Underground
7. Scottish Gas
8. EDF Energy
9. Npower
10. Samsung

The Rankings compare BrandIndex Buzz scores for over 850 brands in 34 categories, to reveal the Top 10 UK brands with the best Buzz in 2012 as well as Top 10 most improved brands of the year. All of the brands were rated using YouGov BrandIndex’s Buzz scores. Buzz asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”. BrandIndex interviews 2,000 nationally representative respondents daily.

Find out more here.

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Samsung attacks Apple in new ad for the Galaxy S III.

Whilst iPhone fans queue for the new iPhone 5 Galaxy users demonstrate why the new big thing is already here.

Enjoy!

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With the much heralded launch of the iPhone 5 there had to be a few parody ads around.

Panoramic views, full body 'face time' and apps to die for - we think that this could really catch on.

Enjoy!

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'There's even more to it. And even less of it' appears to be the tagline for the new iPad2.

This new version is faster, 33 per cent thinner, and “up to” 15 per cent lighter than the original iPad, while boasting the same 9.7-inch LCD screen. Steve Jobs believes Apple to be ore on top of their game than ever before claiming 'While others have been scrambling to copy the first generation iPad, we’re launching iPad 2, which moves the bar far ahead of the competition and will likely cause them to go back to the drawing boards yet again.” Will this bold statement be proved correct in sale numbers? Let's watch this space.

If you haven't yet had a look at Apple's latest venture then click here to formulate your own first opinion.

 

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As Design Director of Bone Collection Reads Lin puts it, 'don't just think different, be different,' a comment in direct response to Steve Jobs' (Chief Executive of Apple) motto of 'think different.'

We at the Think Tank are rather big fans of all things 'different' and Lin and his team have created some seriously cool, yet practical, 'things different.' What better way to protect your pad/pod/phone than with a unique and seriously cool case? What better device to entrust with the storing of all your most vital information than a dino usb drive?

Cool Hunting have also cottoned on to just how cool these are and clever in their ability to set themselves apart from the $1b+ industry for apple accessories too. Click here to find out where to buy your quirky added extras from and set yourself apart from everyone else now.

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