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Instagram noted as The Engagement Platform

Friday, 19th December 2014 at 5:23pm

Instagram has been noted as a key social media platform for marketing. Instagram Identified as top engagement platform social media

Socialbaker Analytics have identified Instagram as the Engagement Platform, the definitive place to be for brands who want to engage with their communities.

Instagram has more than 300 million users, 70% of those from outside the US, and the best performing brands on the site generate nearly 50x more engagement with organic content than Twitter.

The top 25 most engaging brands boast an impressive average post engagement rate of 3.31% compared to 0.07% on Twitter.

Socialbakers say “Instagram gives brands an outlet for creative storytelling and engagement with tight communities of people who share a passion for the brands’ values.”

Find out more about Instagram’s brand engagement here.


Tagged instagram, social media, digital, marketing, advertising, brand engagement, creative, brands, branding

Facebook’s Year in Review

Wednesday, 17th December 2014 at 4:55pm

Year in ReviewFacebook has released its roundup of this year’s biggest events and talking points.

Starting with the New Year’s 2014 celebrations, the ‘Year in Review’ covers the World Cup, the ice bucket challenge, and the #HeforShe campaign.

Watch the Year in Review below and tell us what are your highlights of 2014.

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Tagged Facebook, Year in Review, social media, 2014, celebration, creative, video, fun

Harvey the dog’s final ad to air on Boxing Day

Wednesday, 17th December 2014 at 4:36pm

Harvey the dogAfter warming our hearts with his escapades in a dog’s home and with his rabbit, Harvey the dog is due to have his final advert aired on Boxing Day.

Harvey the dog has advertised for Thinkbox since 2010, but this final festive-timed ad will see the much-loved pet falling in love.

Thinkbox said: “[We] will carry on advertising on TV but we always had in mind that we wanted to complete Harvey’s story at some point.

"Now feels like the right time and there’s no better way to leave him than in love.”

Let us know when you spot the ad on television or have a sneak peek here.


Tagged Harvey the dog, Thinkbox, advertising, marketing, online, fun, creative, television, advert

‘YuleTube’ celebrates 2014’s viral videos

Wednesday, 17th December 2014 at 12:43pm

YuleTubeFord has released a festive film referencing some of the most viral YouTube videos of 2014.

Ford’s ‘Yule Tube’ is a short stop-motion film, which spoofs popular videos like ‘Spider Dog’, ‘Dove real beauty sketches’, and ‘Coca Cola Christmas Truck’, as well as other pop culture references like Frozen and LEGO.

The film was painstakingly put together from footage shot over thirty hours, using lovingly handcrafted elements.

Watch the short below and let us know what you would have included.



Tagged YuleTube, Ford, parody, fun, YouTube, video, film, clever, creative, 2014

An adaptable pop-up habitat

Tuesday, 16th December 2014 at 1:13pm

Pop-up habitatPeople’s Architecture Office has created a pop-up habitat that can be adapted to its environment.

The system consists of units made from gold photographer’s reflective panels, which can stand alone or become part of a larger geometric ‘mega-structure’.

The lightweight habitat, which has been used at exhibitions, can act as tunnels, canopies, exhibition spaces and auditoriums - as well as intriguing pieces of art scattered around a landscape.

Find out more about the habitat here and let us know what you think.


Tagged People's Architecture Office, pop-up habitat, photography, design, creative, construction, clever, architecture

The Most Epic Safety Video Ever Made

Wednesday, 10th December 2014 at 2:41pm

Epic Safety VideoAir New Zealand has taken a novel approach to its safety video - by enlisting the cast and crew of The Hobbit.

The airline has capitalised on the popularity of the New Zealand-filmed Tolkien trilogy by using stunning vistas, clever references, and plenty of humour.

Director Peter Jackson and actors Elijah Wood and Sylvester McCoy star alongside elves, orcs, and of course, human ‘passengers’ in the video.

Watch the short film below and tell us if you think more airlines should shake up their safety videos.



Tagged The Most Epic Safety Video Ever Made, Air New Zealand, The Hobbit, Peter Jackson, Elijah Wood, Sylvester McCoy, fun, clever, video, marketing, creative

UK creative industry to be worth £100bn by 2018

Wednesday, 10th December 2014 at 11:57am

UK creative industryThe creative industry will be worth more than £100bn to the British economy by 2018, according to new research.

The study, by Falmouth University and the Centre for Economics and Business Research (CEBR), also predicts that by 2018, 1.39 million people will be employed in the industry and exports will reach £34.5bn.

The industry includes advertising and marketing, architecture, and entertainment (which incorporates music, performing arts, film, and television).

Professor Anne Carlisle of Falmouth University said: “The UK creative industries are well established and admired on a global stage - the UK economy must continue to capitalise on this lead.”

Find out more about the research here.


Tagged creative industry, British economy, Falmouth University, CEBR, advertising, marketing, creative, entertainment, design, architecture

Photographer captures stunning light patterns in water

Tuesday, 9th December 2014 at 4:28pm

Light Paintings Patterns in Water Photographer Stephen Orlando

Stephen Orlando, an Ontario-based photographer, has transformed the repetitive motions of canoeists, kayakers and swimmers into gorgeous light paintings. 

Attaching customisable LED lights to his subjects, Orlando used long exposure times in order to capture the movements across the water.
The strands represent individual strokes across time and space.

Stephen said "Using LED lights with custom colour patterns and long exposure photography, I'm able to tell the story of movement. This technique reveals beautiful light trails created by paths of familiar objects."

Let us know what you think about these stunning images and click here to view more.

 

Tagged photography, light, visual, design, colour, paintings, art, creative, fun, clever

Account Manager Sarah Scott attends Eurobest

Tuesday, 9th December 2014 at 3:26pm

One of our Account Managers, Sarah Scott, spoke at Eurobest about supporting women in the marketing and creative industries. Sarah Scott Account Manager Attends Eurobest SheSays

Sarah attended as a member of SheSays, which is an organisation that champions women in the industry, and helped to run talks at the festival in Helsinki. 

Statistics show that women are still paid less than men to do the same job and an IPA study reveals that while almost 50% of people within the marketing industry are female, only 25% of people at executive and board level are women.

Sarah said: “It was a really exciting opportunity for SheSays to be part of Eurobest; the festival was really inspiring and I can’t wait to put what I’ve learnt into action.”


Tagged SheSays, Eurobest, Advertising, Marketing, women in marketing, women in advertising, creative, equality, Helsinki

An artist walks miles to create beautiful snow drawings

Thursday, 4th December 2014 at 4:31pm

Snow landscapesArtist Sonja Hinrichsen has created these beautiful snow drawings by walking over the frozen Catamount Lake in Colorado. 

Sonja and over 60 volunteers wore snowshoes to tread these beautiful and highly decorative patterns into several miles of snow.

This piece of land art is part of Sonja’s Snow Drawings series, an on-going project that provides the community with an opportunity to experience their familiar surroundings as art.

The creative process and the relationship with the outdoors is a central element in Sonja’s work; as art and the landscape fuse together, the project unlocks a sense of modern society’s re-engagement with the natural world.

The aerial photographs help demonstrate to a wider audience how systems of designs can transform the landscape into art.

Let us know what you think of this gorgeous swirling land art and click here to find out more.


Tagged snow, drawings, landscape, design, art, modern art, snow drawings, innovative, creative, fun, clever, experimental

Video for the B2B Marketing Awards 2014

Wednesday, 3rd December 2014 at 11:03am

B2B Marketing AwardsFor the eighth year in a row, we devised the creative platform for the B2B Marketing Awards, using a highly engaging circus theme across each element of the event.

One of these elements was the video we created for the Awards, which was screened on the night, helping to build plenty of excitement among the guests.

Watch the video below and find out more about our work for the awards here.




Tagged B2B Marketing Awards, B2B Marketing, video, creative, The Think Tank, design, digital

Gehry completes surrealist building in Sydney

Wednesday, 3rd December 2014 at 9:35am

Frank Gehry buildingArchitect Frank Gehry has unveiled his latest surrealist building in Australia.

The Dr Chau Chak Wing building of the University of Technology has a seemingly fluid façade, which looks as though it is folding and melting.

The building has in fact been constructed from 320,000 custom-designed bricks which were laid by hand.

Gehry took his inspiration from the way artists use folds ‘to explore colour, form and shadow’.

Take a closer look at the building here and tell us what you think of its innovative structure.


Tagged Frank Gehry, architecture, construction, surrealism, innovative, facades, Australia, design, creative

A billboard that puts on a magic show

Tuesday, 2nd December 2014 at 4:44pm

Magic MopA magic festival has taken its advertising very seriously, with a billboard that seems to putting on its own magic show.

The billboard for the Quebec City Magic Festival has a magic mop, which can be commanded from a distance by its owner.

Catching the eye of bystanders, the mop continues to paste the poster to the board in front of an astounded crowd.

Watch the mop in action below to discover the secret of the magic trick and let us know what you think of it.



Tagged billboard, magic, publicity stunt, advertising, marketing, out of home, Quebec, Magic Mop, video, fun, clever, creative

Paperholm: a city of moving paper miniatures

Tuesday, 2nd December 2014 at 4:16pm

PaperholmDesigner Charles Young has been painstakingly crafting a whole ‘city’ of paper miniatures that move.

His city, called ‘Paperholm’, gains a new addition every day and models include a carousel and a windmill.

Each miniature is made from standard watercolour paper and depending on the intricacy of the piece, Young can spend up to three hours making just one model.

The designer has a Masters in Architecture and began model-making as a way of exploring his concepts.

Find out more about Paperholm here and tell us what you think.


Tagged Paperholm, paper miniatures, sculpture, art, creative, design, clever, Charles Young, architecture

Steel installation pays tribute to the Kelpies

Monday, 1st December 2014 at 10:03am

The KelpiesAn artist in Scotland has crafted two giant horse head sculptures which rise out of the water in tribute to the legendary Kelpies.

Andy Scott’s ‘The Kelpies’ is assembled from sheets of steel, which are illuminated purple from their interior.

Rising out of the Forth & Clyde canal, The Kelpies are inspired by the famous Scottish myth of water spirits that take the form of a horse.

Take a closer look at The Kelpies here and let us know what other myths and legends should get the installation treatment.

Photograph courtesy of Daisy Swain - see her other work here.

Tagged The Kelpies, Andy Scott, steel, installation, sculpture, art, creative, design

Hemingway novels as Instagram films

Tuesday, 25th November 2014 at 3:44pm

Hemingway in 15 secondsAn organisation is hoping to overhaul Ernest Hemingway's image by producing 15-second Instagram films of some of his books.

The Ernest Hemingway Foundation of Oak Park has teamed up with Ogilvy & Mather Chicago for the short videos, which offer animated interpretations of famous works, including A Farewell to Arms and For Whom the Bell Tolls.

Hemingway’s writing is often perceived as simple and lean, but the films aim to challenge viewers by exploring the deeper meanings behind it.

Watch some of the videos here and let us know which other famous novels you would like to see immortalised on Instagram.


Tagged Ernest Hemingway, novels, books, literature, marketing, brand perception, Instagram, videos, creative, fun, clever

Night at…a KLM plane

Tuesday, 25th November 2014 at 1:13pm

Night at...Airbnb is offering some lucky users the chance to experience a unique stay inside a KLM plane.

The company, which enables people to advertise their extra living space for travellers and tourists, will be posting the ‘night at…a KLM plane’ opportunity on its site - all entrants need to do is state why they should be the winner.

Three individual nights are up for grabs on the MD-11 airbus, which has stylish refurbished interiors by TANK.

‘Night at…a KLM plane’ follows Airbnb’s previous giveaway, which was a stay at the Château de Chenonceau in the Loire valley.

Find out more about the competition here and tell us if you’ll be entering.


Tagged Night at…a KLM plane, Airbnb, KLM, tourism, fun, clever, creative, competition

Eurostar’s #bettercloser campaign

Monday, 24th November 2014 at 4:50pm

#bettercloserTo celebrate its 20th anniversary, Eurostar is highlighting the cultural benefits the service has brought to Europe with a new campaign.

Eurostar’s #bettercloser campaign uses customers’ real responses to show the greater cultural understanding between London, Paris, and Brussels since the train service began in 1994.

Artists, including Jean Jullien and Adrian Johnson, brought these responses to life in the form of creative marketing material, including posters and an exclusive Metro newspaper wrap.

Read more about the campaign here.


Tagged Eurostar, #bettercloser, marketing, advertising, campaign, creative, fun, Jean Jullien, Adrian Johnson, art, design

A three-dimensional ‘pixellated’ installation

Wednesday, 19th November 2014 at 2:47pm

Many Small CubesAn architect has created a carefully balanced installation made of aluminium cubes.

Sou Fujimoto’s ‘Many Small Cubes’ has a three-dimensional pixellated effect, with the different sized cubes stacked, suspended, and balanced into a towering form.

The centre of the installation is hollow, encouraging the public to explore ‘Many Small Cubes’ from its interior.

The installation has been created for the FIAC art fair in Paris.

Take a closer look at the installation here and let us know what you think.


Tagged Sou Fujimoto, Many Small Cubes, installation, sculpture, art, design, creative, clever, fun, architecture

Paddington’s Britain campaign

Wednesday, 19th November 2014 at 8:25am

Paddington's BritainVisitBritain wants tourists to ‘see Britain through Paddington’s eyes’ as part of its marketing campaign.

The ‘Britain is Great’ campaign has teamed up with the new Paddington Bear movie and is encouraging tourists to take selfies using the hashtag #PaddingtonsBritain.

Campaign branding has also been placed in the film itself, with VisitBritain’s marketing director Joss Croft saying: “the film demonstrates the warm welcome that Britain delivers to all our visitors - albeit in this case an ursine Peruvian”.

Find out more about the campaign here and tell us if you’ll be seeing the movie.


Tagged VisitBritain, Paddington, movie, marketing, advertising, tourism, creative, campaign, brand

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