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Wednesday, 24th September 2014 at 3:05pm
Cinnabon is an American brand with remarkable visibility, despite a sporadic history of traditional advertising.
Instead, it gets people talking about its cinnamon rolls through social media.
The company, which is known for its ‘guerrilla marketing’ (it pumps a ‘freshly baked’ smell around its shops to entice customers), has over a million Facebook likes, 60,000 Twitter followers, and 20,000 Instagram followers.
With over a thousand shops worldwide, Cinnabon has tweeted nearly 65,000 times and seems to have found a magic formula of customer engagement.
As well as @replying to anyone who tweets its profile, it uses mouthwatering pictures of its products together with punny captions.
Thursday, 1st May 2014 at 2:59pm
Accounting for 53% of social logins worldwide, the social media site is by far the most popular choice across all sectors and continents.
Gigya's research has found that Facebook is particularly preferred for logging in to e-commerce and educational websites (accounting for 77% and 80% of social logins respectively), and is the dominant choice for South American social media users.
Google+ is the second most popular social login, which could be due to its integration into Android devices.
You can find out more on the infographic here, and tell us if these figures accurately represent your login patterns.
Friday, 21st February 2014 at 1:04pm
The infographic reveals some interesting facts, such as how many social media users have purchased a product online after sharing it on a social network.
It also offers tips for e-commerce businesses looking to broaden their social media reach, including how to use different channels, such as Facebook, YouTube and Pinterest, to best effect.
Take a look at the whole infographic here – do you trust a brand more if it has a social media presence?
Thursday, 12th December 2013 at 2:56pm
Facebook has released new data which reveals the most talked about topics of 2013.
The list includes some obvious contenders and some less obvious topics.
Predictably the Royal Baby and Pope Francis both feature highly, however so does Miley Cyrus and the Harlem Shake.
The data also contains the locations that people have 'checked in' at the most - which also provides an interesting read.
Take a look at the Facebook trends of 2013 here, and tell us if you have contributed to these online topics.
Wednesday, 20th November 2013 at 6:19pm
The website allows users to experiment with 3D projection mapping on a miniature model of Tokyo whilst using the buildings and sectors to create sounds that form the perfect symphony.
The website offers users an integrated acoustic and visual 3D experience of the City of Tokyo.
Users can share their unique renditions online through Facebook or Twitter.
Create your symphony here, and see this in action in the video below.
Wednesday, 6th November 2013 at 4:27pm
Using JCDecaux and Clear Channel's bus shelter network Pedigree were able to map out interesting city walks in the Belgian cities Ghent and Brussels.
To make these walks a bit more interesting the posters also had an interactive aspect through Facebook, enabling dog walkers the chance to win free dog food.
Take a look at how these walks were received in the video below, and tell us if this would inspire you to walk that little bit further.
Wednesday, 14th August 2013 at 10:20am
Subway has launched a new big-money marketing campaign to promote its new limited edition mango chicken sub.
The advert features a character called Janet who doesn't seem to have much luck in life - until she finds herself a mango chicken sub from Subway!
Built around this story Subway is inviting everyone else to '#WinLikeJanet' by participating in their new facebook game.
The game is an online teddy bear hunt and involves players searching through Google Street View maps to find teddy bears - of which there are five to find and win each day.
Subway plan to give clues to the bears whereabouts via their twitter feed.
Have a look at their advert below, and tell us if you plan on joining the hunt.
Wednesday, 10th July 2013 at 8:39am
In a campaign you wouldn't expect to see for another few months, the Co-operative has released a video themed 'the most wonderful time of year'. They aren't talking about Christmas; no they are saying that Summer is the time of year to enjoy the most.
To further promote the idea the retailer is running an advent calendar style competition on Facebook and a '12 days of Christmas' style competition on Twitter.
It is a strange move, to re-brand summer, and is a big push by the supermarket to boost sales for BBQ food.
Watch the campaign advert below and let us know what you think.
Wednesday, 15th May 2013 at 4:36pm
American Airlines has rolled out a new perk for social media users, access to their Admirals Club lounges, regardless whether you are flying with them or not.
To gain a one-day pass for the club, you need to have a Klout score of 55. What does this mean? Klout is a tool that measures your usage and engagement on social media, including Facebook, Twitter, Instagram and LinkedIn.
The perk includes almost 40 lounges across the world including airports in San Francisco, Dallas, Los Angeles, New York, Tokyo and London.
With others already signed up to Klout Perks including Sony, Nike, Microsoft, Disney, Audi and Gilt, this is a major push by the social measurement tool.
A clever development, but one can't help thinking that social influencers may see through it, regardless of whether they take advantage of it or not.
Thursday, 9th May 2013 at 9:17am
The list spoke to us at The Think Tank so much that we had to share it with you.
Buzzfeed built the list from this BBC article and this thread on Facebook.
Some of our 'favourite' points are:
- People leaving the kitchen in a mess
- Endless Birthday whip-rounds (and when it's your turn)
- Stupid Buzzwords
Take a look at the full list here, and let us know which speaks to you the most.
Wednesday, 1st May 2013 at 4:02pm
It's an age old tradition across the globe. You say "cheers" (or regional equivalent) then 'clink' glasses, an almost universal symbol.
In Brazil, Budweiser is making this act, even more sociable, with their Buddy Cups.
The smart cups detect the contact between them and adds the other person as a friend on Facebook, this is done via a chip in the bottom of the cup and a code which you scan with your smart phone to activate it.
The cups are reportedly going to be used for events and concerts, but it is interesting to see how far afield this technology will be used
Watch a video about the new cup below.
Friday, 19th April 2013 at 11:01am
Most diet food products try and sell themselves as a route to a better life but not this Irish cheese brand.
They decided to break the mould and poke fun at traditional advertising with its ironic 'girls from adland' video. The advert from Kerry Low Low features the standard three types of ad girl: the smug girl, the ditzy girl and the muffin girl. Each has a trait you may recognise from a number of diet food ads.
Clever and humorous whilst also obvious - it even has a catchy song.
Have a look at the video below. Enjoy!
Wednesday, 17th April 2013 at 1:14pm
In Australia Kit-Kat decided to commemorate their limited edition white chocolate bar by holding back the last 50 and melting them.
But that isn't the full story, they got illustrator Mike Watt, to use the melted chocolate and crushed biscuits to make some incredible posters, using only a scalpel to remove any unwanted chocolate.
The posters won't last forever as after a while the hard chocolate will crack and break away from the canvas, but before all that happens they have managed to post them all up on their Facebook page.
The designs have been called Kit-Kat White Final Fifty and are a great example of creative art and design.
Take a look at them here.
Wednesday, 10th April 2013 at 5:01pm
The competition asks entrants to try and create their own slogans or phrases using over 9,500 available IATA codes, as seen in the campaign which we previously featured, in an effort to win a £2,000 Expedia holiday. Entries are made through an app on their page, where you can also view entries by others. The competition will run for four weeks, with a winner chosen at random.
The original campaign was the idea of copywriter Jon Morgan and art director Mike Watson at Ogilvy & Mather.
It is a clever way to build on what must have been a successful campaign for the company and, in turn, will increase their visibility on Facebook as people need to 'like' their page before being able to enter.
Try out the app for yourself here.
Monday, 11th February 2013 at 12:57pm
If you're looking for love on this Valentine's Day then Krispy Kreme may have the answer: they have once again released their Love Roulette game on their Facebook page and website.
The game is a bit of fun, matching you with one of your Facebook friends, regardless of gender, preference or relationship status (we were matched with married people and those of the same gender on some attempts), and then it offers you a voucher to get a free doughnut when you buy one of their new Valentine's Day doughnuts.
A clever idea to help promote their new doughnuts and inspire you to buy one for that special person in your life!
Play the game on Facebook here or the website here. Enjoy!
Friday, 1st February 2013 at 4:15pm
Their Warhol App would would take a snapshot of you via a web cam, or you could upload a pic, and then add an Andy Warhol look to it. This would produce a new cover image and/or profile photo for you to use, although the image does have the Nars Warhol branding included (a very subtle but great way to raise awareness).
The idea was to promote their new Warhol Collection, and it worked, as every time someone updates their cover photo a unique update goes out to their friends, unlike when a profile image is updated.
The app attracted a relatively small number of users on Facebook — 3,143 — but an impressive amount of engagement: Together, those users made more than 5,300 images and spent an average of seven minutes and nine seconds using the app, generating an estimated 823,000 impressions on Facebook.
The app is no longer on their Facebook page, although they were smart enough to provide the app off Facebook as well, which had an even higher number of users and traffic, thanks to tech and beauty blogs talking about it. However the app still requires you to login via Facebook to use it.
Take a look at the video of the app below, and try it out for yourself.
Sunday, 20th January 2013 at 8:30am
The campaign is similar to one they ran last year, where consumers were asked to vote for their favourite chunky from a selection, via text message. This time round the company is using Facebook as the voting medium.
To vote, you need to go to the Kit Kat page, where there's an app which is 'like-gated', meaning you must like the page before you can vote, then finally you can choose your favourite of the four flavours.
The Facebook campaign runs alongside a television advert, with the flavours given the persona's of superheroes albeit cumbersome ones.
This is a clever use of social media and crowd-sourcing by the company, one that saw peanut butter chunky being voted winner last time around.
Thursday, 10th January 2013 at 11:25am
Help Remedies has produced a fun little app for its Facebook Page which allows you to see who from your friends may have given you the flu.
If you haven't fallen ill it can also tell you which friends to "quarantine" to avoid becoming ill.
The app works by analysing your news feed for mentions of certain words as well as looking at the timings people post, find suspects based upon these guidelines and gives you reasons to avoid them. The app then allows you to send these friends messages, letting you know that you are placing them under quarantine.
The US based health-care company have “won” with some amazing marketing and social awareness campaigns, including handing out “Help, I'm Nauseous" packages outside the Republican Headquarters after election day and creating a bone-marrow donor kit to accompany “Help, I’ve cut myself” bandages in their “Help, I want to save a life” packs.
Check out the app here
Monday, 3rd December 2012 at 8:02pm
This is a fantastic Facebook app from Stella Artois.
Punch in your address and watch as Alice Eve and her cool band comes to sing carols outside your 'house'.
Have fun and watch out for all the clever bits in the film.
Click here to get carolling.
Sunday, 21st October 2012 at 8:08am
Yulia Kretova, brand controller for Bodyform said in a statement: "We found Richard's post very amusing and wanted to continue the positive dialogue around periods that this generated. Working with the brand for five years, breaking down the taboo around Bodyform and periods has always been a challenge, and I hope that we have started to address this. Carat has created an original and uniquely personalized response, brilliantly PR-ed by Myriad, allowing Bodyform to quickly engage in consumer conversations in a meaningful way."
A very amusing response to social media interaction.