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Facebook’s Year in Review

Wednesday, 17th December 2014 at 4:55pm

Year in ReviewFacebook has released its roundup of this year’s biggest events and talking points.

Starting with the New Year’s 2014 celebrations, the ‘Year in Review’ covers the World Cup, the ice bucket challenge, and the #HeforShe campaign.

Watch the Year in Review below and tell us what are your highlights of 2014.

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Tagged Facebook, Year in Review, social media, 2014, celebration, creative, video, fun

Harvey the dog’s final ad to air on Boxing Day

Wednesday, 17th December 2014 at 4:36pm

Harvey the dogAfter warming our hearts with his escapades in a dog’s home and with his rabbit, Harvey the dog is due to have his final advert aired on Boxing Day.

Harvey the dog has advertised for Thinkbox since 2010, but this final festive-timed ad will see the much-loved pet falling in love.

Thinkbox said: “[We] will carry on advertising on TV but we always had in mind that we wanted to complete Harvey’s story at some point.

"Now feels like the right time and there’s no better way to leave him than in love.”

Let us know when you spot the ad on television or have a sneak peek here.


Tagged Harvey the dog, Thinkbox, advertising, marketing, online, fun, creative, television, advert

‘YuleTube’ celebrates 2014’s viral videos

Wednesday, 17th December 2014 at 12:43pm

YuleTubeFord has released a festive film referencing some of the most viral YouTube videos of 2014.

Ford’s ‘Yule Tube’ is a short stop-motion film, which spoofs popular videos like ‘Spider Dog’, ‘Dove real beauty sketches’, and ‘Coca Cola Christmas Truck’, as well as other pop culture references like Frozen and LEGO.

The film was painstakingly put together from footage shot over thirty hours, using lovingly handcrafted elements.

Watch the short below and let us know what you would have included.



Tagged YuleTube, Ford, parody, fun, YouTube, video, film, clever, creative, 2014

Dogglebox: IPA tests adverts’ effectiveness with dogs

Thursday, 11th December 2014 at 5:11pm

Dogglebox 2015 Advert IPA

The IPA has devised a novel way of testing the effectiveness of Christmas 2014 adverts: Dogglebox.

Ellie, Paddy and Duffie, the IPA’s canine testers, were exposed to a series of high profile television adverts. Their posture, eye position, yawns, barks and pants were scientifically analysed and measured to determine emotional engagement with the adverts.

Lorna Hawtin, Disruption Director at TBWA/Manchester said, “We looked quite hard for a segment that hadn’t already seen a lot of adverts that are out there. We wanted to find a group of consumers that really reflected UK households.”

The initial indicative test results showed that clips from John Lewis, Marks & Spencer and Sainsbury’s had the greatest impact.

Watch the Dogglebox video below:


Tagged video, fun, clever, advertising, Christmas adverts, adverts, IPA, innovative, dogs, dogglebox

The Most Epic Safety Video Ever Made

Wednesday, 10th December 2014 at 2:41pm

Epic Safety VideoAir New Zealand has taken a novel approach to its safety video - by enlisting the cast and crew of The Hobbit.

The airline has capitalised on the popularity of the New Zealand-filmed Tolkien trilogy by using stunning vistas, clever references, and plenty of humour.

Director Peter Jackson and actors Elijah Wood and Sylvester McCoy star alongside elves, orcs, and of course, human ‘passengers’ in the video.

Watch the short film below and tell us if you think more airlines should shake up their safety videos.



Tagged The Most Epic Safety Video Ever Made, Air New Zealand, The Hobbit, Peter Jackson, Elijah Wood, Sylvester McCoy, fun, clever, video, marketing, creative

Photographer captures stunning light patterns in water

Tuesday, 9th December 2014 at 4:28pm

Light Paintings Patterns in Water Photographer Stephen Orlando

Stephen Orlando, an Ontario-based photographer, has transformed the repetitive motions of canoeists, kayakers and swimmers into gorgeous light paintings. 

Attaching customisable LED lights to his subjects, Orlando used long exposure times in order to capture the movements across the water.
The strands represent individual strokes across time and space.

Stephen said "Using LED lights with custom colour patterns and long exposure photography, I'm able to tell the story of movement. This technique reveals beautiful light trails created by paths of familiar objects."

Let us know what you think about these stunning images and click here to view more.

 

Tagged photography, light, visual, design, colour, paintings, art, creative, fun, clever

An artist walks miles to create beautiful snow drawings

Thursday, 4th December 2014 at 4:31pm

Snow landscapesArtist Sonja Hinrichsen has created these beautiful snow drawings by walking over the frozen Catamount Lake in Colorado. 

Sonja and over 60 volunteers wore snowshoes to tread these beautiful and highly decorative patterns into several miles of snow.

This piece of land art is part of Sonja’s Snow Drawings series, an on-going project that provides the community with an opportunity to experience their familiar surroundings as art.

The creative process and the relationship with the outdoors is a central element in Sonja’s work; as art and the landscape fuse together, the project unlocks a sense of modern society’s re-engagement with the natural world.

The aerial photographs help demonstrate to a wider audience how systems of designs can transform the landscape into art.

Let us know what you think of this gorgeous swirling land art and click here to find out more.


Tagged snow, drawings, landscape, design, art, modern art, snow drawings, innovative, creative, fun, clever, experimental

A billboard that puts on a magic show

Tuesday, 2nd December 2014 at 4:44pm

Magic MopA magic festival has taken its advertising very seriously, with a billboard that seems to putting on its own magic show.

The billboard for the Quebec City Magic Festival has a magic mop, which can be commanded from a distance by its owner.

Catching the eye of bystanders, the mop continues to paste the poster to the board in front of an astounded crowd.

Watch the mop in action below to discover the secret of the magic trick and let us know what you think of it.



Tagged billboard, magic, publicity stunt, advertising, marketing, out of home, Quebec, Magic Mop, video, fun, clever, creative

A self-driving car for goldfish

Wednesday, 26th November 2014 at 2:54pm

Fish on WheelsA Dutch design studio has given goldfish some freedom by unveiling its fish tank on wheels.

Studio Diip’s ‘Fish on Wheels’ is a robotic four-wheeled car, attached to a bespoke tank that includes a webcam that tracks the goldfish’s movements.

The tracking data is relayed to an Arduino microchip, which then drives the vehicle in whichever direction the fish is moving.

The studio said: “Our pet fish have always been limited to their water holding area known as ‘the fish tank’. In an attempt to liberate fish all over the world, the first self-driving car for fish has been developed. Hopefully this invention will encourage more development in enhanced pet mobility, so pet animals can travel the world more freely.”

Watch Fish on Wheels in action below and tell us if you’d buy this for your goldfish.



Tagged self-driving car, Fish on Wheels, Studio Diip, Arduino, technology, digital, innovative, goldfish, pets, fun, clever

Hemingway novels as Instagram films

Tuesday, 25th November 2014 at 3:44pm

Hemingway in 15 secondsAn organisation is hoping to overhaul Ernest Hemingway's image by producing 15-second Instagram films of some of his books.

The Ernest Hemingway Foundation of Oak Park has teamed up with Ogilvy & Mather Chicago for the short videos, which offer animated interpretations of famous works, including A Farewell to Arms and For Whom the Bell Tolls.

Hemingway’s writing is often perceived as simple and lean, but the films aim to challenge viewers by exploring the deeper meanings behind it.

Watch some of the videos here and let us know which other famous novels you would like to see immortalised on Instagram.


Tagged Ernest Hemingway, novels, books, literature, marketing, brand perception, Instagram, videos, creative, fun, clever

Night at…a KLM plane

Tuesday, 25th November 2014 at 1:13pm

Night at...Airbnb is offering some lucky users the chance to experience a unique stay inside a KLM plane.

The company, which enables people to advertise their extra living space for travellers and tourists, will be posting the ‘night at…a KLM plane’ opportunity on its site - all entrants need to do is state why they should be the winner.

Three individual nights are up for grabs on the MD-11 airbus, which has stylish refurbished interiors by TANK.

‘Night at…a KLM plane’ follows Airbnb’s previous giveaway, which was a stay at the Château de Chenonceau in the Loire valley.

Find out more about the competition here and tell us if you’ll be entering.


Tagged Night at…a KLM plane, Airbnb, KLM, tourism, fun, clever, creative, competition

Eurostar’s #bettercloser campaign

Monday, 24th November 2014 at 4:50pm

#bettercloserTo celebrate its 20th anniversary, Eurostar is highlighting the cultural benefits the service has brought to Europe with a new campaign.

Eurostar’s #bettercloser campaign uses customers’ real responses to show the greater cultural understanding between London, Paris, and Brussels since the train service began in 1994.

Artists, including Jean Jullien and Adrian Johnson, brought these responses to life in the form of creative marketing material, including posters and an exclusive Metro newspaper wrap.

Read more about the campaign here.


Tagged Eurostar, #bettercloser, marketing, advertising, campaign, creative, fun, Jean Jullien, Adrian Johnson, art, design

A three-dimensional ‘pixellated’ installation

Wednesday, 19th November 2014 at 2:47pm

Many Small CubesAn architect has created a carefully balanced installation made of aluminium cubes.

Sou Fujimoto’s ‘Many Small Cubes’ has a three-dimensional pixellated effect, with the different sized cubes stacked, suspended, and balanced into a towering form.

The centre of the installation is hollow, encouraging the public to explore ‘Many Small Cubes’ from its interior.

The installation has been created for the FIAC art fair in Paris.

Take a closer look at the installation here and let us know what you think.


Tagged Sou Fujimoto, Many Small Cubes, installation, sculpture, art, design, creative, clever, fun, architecture

Nine basic principles of responsive design

Monday, 17th November 2014 at 12:10pm

Responsive designA collection of fun minimalist gifs demonstrates nine principles of responsive web design.

The gifs, created for Froont Blog, show how web content reacts to design elements, like flow, relative units, and breakpoints, through dynamic comparisons.

The blog also considers the advantages and disadvantages of webfonts and system fonts, bitmaps and vectors, and responsive and adaptive design.

Take a look at all the gifs here and let us know what you think.


Tagged responsive design, web design, graphics, gifs, creative, digital, technology, fun, design

Digital flowers that bloom when approached

Friday, 14th November 2014 at 3:51pm

Digital flower installationA former factory has been transformed into a reactive digital installation of flowers that bloom when a viewer walks up to them.

The installation, by teamLab, covers four inner walls of the factory in Japan.

The digitally rendered flora blooms and explodes into petals when a visitor approaches the walls, filling the dark room with colour.

The flowers are rendered in real time and refreshed every hour.

Take a closer look at the installation here and tell us what you think.


Tagged installation, teamLab, digital, technology, art, design, flowers, creative, fun

Monty the Penguin

Tuesday, 11th November 2014 at 9:59am

John Lewis Monty the Penguin adJohn Lewis has continued its series of heartwarming Christmas adverts with Monty, a lonely penguin.

The TV spot sees a little boy taking his best friend Monty on trips, gradually noticing that he’s looking wistful on the run-up to Christmas and deciding to give him the present he deserves.

Last year’s John Lewis ad was ‘The Bear & The Hare’, soundtracked by Lily Allen.

Watch Monty the Penguin below and let us know if you think the advert spreads festive cheer.



Tagged Monty the Penguin, John Lewis, advertising, advert, Christmas, marketing, television, fun

1000 Instagram photos show London in a day

Tuesday, 4th November 2014 at 1:35pm

If you’ve ever wondered what an average day in London is like for a tourist, a new video made from over a thousand Instagram photos gives you a good idea.

Lorenzo Antico compiled 1017 photos from Instagram users into a stop-motion video, called ‘London in a day - INSTAGRAM’.

The photos reveal different perspectives on classic British food, famous landmarks, and popular tourist activities.

See the mini-film in action below and tell us what you’d Instagram if you were a tourist in the city.

 

 

 

Tagged London in a Day, Instagram, video, London, tourism, Lorenzo Antico, fun, creative, stop-motion

A fun pop-up menu for a cocktail bar

Monday, 3rd November 2014 at 1:26pm

A London bar displays its cocktail menu with fun and quirky pop-up illustrations.

The menu, designed by Helen Friel and Joe Wilson, details the cocktails through pop-up pictures, which show the drinks against an equally striking pop-up background.

Created for the Beaufort Bar in the Savoy Hotel, the pop-ups are a bright contrast to the sleek, black menus.

See them in more detail here and tell us what you think of the creations.

 

Tagged pop-up, illustration, art, design, fun, creative, Helen Friel, Joe Wilson, Savoy

Argos ‘Get Set Go’ campaign targets commuters

Wednesday, 29th October 2014 at 12:18pm

Argos bubbles gameArgos has given commuters the chance to win bundles of prizes by playing its interactive multiplayer game.

The game, which was developed for the Motion@Waterloo indoor screen, lets four commuters at a time pop giant, high-definition bubbles on the 40m screen.

Players use their smartphones to play the game, which uses a dynamic queuing system and real-time smartphone-to-screen connections.

Find out more about the campaign here and let us know what you think.


Tagged Argos, Get Set Go, experiential, innovative, technology, interactive, game, fun, creative, marketing

Waterstones releases interactive Halloween game

Tuesday, 28th October 2014 at 3:59pm

Blogger MysteryBook chain Waterstones has released an interactive online horror game for Halloween.

‘Blogger Mystery: The Descendants’ puts a 21st Century spin on a haunted house story, by following five bloggers as they stay in a spooky manor.

Players can follow the bloggers’ posts as they fall victim to an ‘unknown horror’ and also take a look at @mysteryclues on Twitter to try to gather evidence.

Any online sleuths who correctly work out the mystery will win a £50 book token from Waterstones.

Find out more about the game, which ends on Halloween, here.


Tagged Waterstones, Blogger Mystery, Halloween, innovative, interactive, online, social media, game, fun

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