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Friday, 7th March 2014 at 4:47pm
Godzilla, who has been a part of Japanese culture since 1954, is known for destroying cities and terrorising its residents; this new advert offers an explanation for these rampages.
Godzilla now joins a line of celebrities, including Joan Collins and Aretha Franklin, who have participated in the ‘You’re not you when you’re hungry’ campaign.
Watch the advert below and tell us what you think of Godzilla’s latest starring role.
Thursday, 6th March 2014 at 9:33am
London's ExCel arena opened its doors to Ecobuild 2014 this week.
Ecobuild is a yearly exhibition that is a must-see event for architects, contractors and manufacturers in the green building industry.
This edition saw Ecobuild celebrate its ten year anniversary.
There were a few highlights from this year's show, featuring cinematic tents, wooden pianos and many compelling presentations on the cutting edge topics in the green building industry.
The UK-GBC were also in attendance - one of their highlights was to show off their new Pinpoint website which The Think Tank are very pleased to have developed for them.
Take a look at the highlights and find out more here.
Wednesday, 5th March 2014 at 9:46am
The eighty-second advert, inspired by prohibition-era America, depicts a couple finally getting together after colour explodes into their monochromatic lives.
Using Thirties-style framing shots and incredibly detailed set and costume design, the advert has a distinctive, vintage feel.
Ann Marie O’Riordan, Dulux head of marketing, said that the advert marks the brand “moving towards a more conceptual approach that considers the emotional and transformative power of colour.”
Directed by Christian & Patrick, the advert was created by BBH London and is part of a wider integrated campaign for the company.
Find out more about the advert here or watch it below; tell us what you think of Dulux’s new approach.
Tuesday, 4th March 2014 at 3:51pm
Hans Fex painstakingly breaks down ancient objects into smaller fragments, then places and labels them in resin display cases, so their new owners can enjoy tiny parts of history.
The exhibits include scraps of an Egyptian mummy’s bandage, shards of dinosaur fossil, and lumps of meteorite.
Fex has been collecting the objects for thirty-five years and his (nearly) lifelong project has finally come to fruition, with help from Kickstarter.
Find out more about ‘Mini Museum’ here or by watching the video below. Tell us if you would like your own display of extraordinary artefacts.
Monday, 3rd March 2014 at 4:03pm
The advert follows Kermit the frog through New York City, who, despite being surrounded by chaotic Animals, remains relaxed and unflappable – even saving Miss Piggy from an army of fans.
According to Unilever, ‘be more tea’ encourages viewers to be more playful, thoughtful and appreciative of their surroundings, with Kermit embodying this chilled ethos.
Watch the extended advert below and find out more about the campaign here.
Tuesday, 25th February 2014 at 3:56pm
C. D. Hermelin takes his portable ‘Royal Safari’ typewriter around the parks of New York City, setting up on a bench and advertising ‘stories while you wait’.
Passers-by just need to request a story about the subject of their choice and Hermelin will type up a unique tale there and then; afterwards, they simply pay him what they think the story is worth.
Hermelin has now branched into online requests, which can be sent to the reader by post.
Watch the video below or find out more about ‘The Roving Typist’ here.
Tuesday, 25th February 2014 at 10:46am
French-Japanese artist Hugo Yoshikawa inks each letter of ‘City ABC’ and paints them with watercolours, adding vibrancy to the incredibly detailed pictures.
Dozens of buildings and monuments overlap each other on each letter, creating a bold ‘collage’ effect which captures the essence of each city.
The letters include ‘A’ for Amsterdam, ‘L’ for London and ‘P’ for Paris, alongside more unexpected cities, such as ‘J’ for Jerez de la Frontera and ‘U’ for Utrecht.
Currently living in London, Yoshikawa studied at Camberwell College of Arts and displays his work on his website.
Take a look at the whole ‘City ABC’ here and tell us what your favourite letters are.
Monday, 24th February 2014 at 1:35pm
Honnold climbed ‘El Sendero Luminoso’, a limestone cliff in Mexico, in around three hours. His achievement is even more extraordinary as he did it completely rope-free, which he described as feeling ‘pretty straightforward’.
Filmed by friend Cedar Wright, the footage of Honnold accomplishing the daredevil feat has been turned into a mini-documentary for outdoor product specialist The North Face.
Take a look at the video below and tell us if it encourages you to give free climbing a go.
Friday, 21st February 2014 at 4:19pm
While relaxing on a beach in Hawaii, Calvin Seibert turned his hand to the local sand and occupied himself by building a series of intricate sculptures, which he photographed before the tide could wash them away.
On his Flickr album, Seibert says: “Building ‘sandcastles’ is a bit of a test. Nature will always be against you and time is always running out. Having to think fast and to bring it all together in the end is what I like about it. I am always adding just one more bit and if time allowed I wouldn't stop.”
Seibert’s creations include a Tetris-inspired sculpture and an Esher-style castle; many of the sandcastles use strong, geometric shapes, which look even more striking amongst the sand.
Take a look at his gallery here and tell us if you think you could build a better sandcastle.
Thursday, 20th February 2014 at 4:14pm
Some of the handy hints are ingenious, such as using a colander to separate cereal from the dust at the bottom of the packet, while others make you wonder why you haven’t done it before, like using cake tins to hold different condiments at a barbecue.
Other ideas include grating butter if it’s too cold, a new way of eating cupcakes, and a solution for trying to carry too many shopping bags at once.
Take a look at the whole list here and tell us which ones you’ll be trying out, or already have.
Wednesday, 19th February 2014 at 4:56pm
To promote the new LEGO Movie in the UK, the producers have launched a campaign where popular British adverts are recreated in LEGO!
The move hijacked popular ads from companies like Premier Inn, BT and The British Heart Foundation.
This LEGO inspired ad is already a huge hit on YouTube with over 900,000 views.
Take a look at this ad below and tell us if you can think of any ads that would look good in LEGO.
Tuesday, 18th February 2014 at 4:03pm
Along with classic potato smileys, ‘Mashtags’ also contains hashtags, hearts, asterisks and @ symbols.
Birds Eye used to produce potato ‘Alphabites’, which formed letters of the alphabet, and it is easy to view this new range as a modern successor to ‘Alphabites’.
Pete Johnson, senior brand manager at Birds Eye, said: “Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people.”
‘Mashtags’ will be launched this March in several leading supermarkets – will you be trying these brand new potato icons?
Monday, 17th February 2014 at 2:10pm
Joe Butcher, known on Twitter as October Jones, draws cartoon faces on sticky notes, holds them up to unsuspecting commuters (who often inspire the particular character thanks to their clothes or stance) and then he tweets the resulting pictures.
His creations include an irritable Mickey Mouse, Wile E. Coyote ‘sneaking up on’ Road Runner, and Wally, complete with red stripy jumper.
Butcher is known for his 'Texts from Dog', in which he screenshots his 'conversations' with his dog, Cooper, who is slightly delusional, and posts them on Tumblr.
Take a look at some of Butcher’s creations here and tell us what you think of them.
Thursday, 6th February 2014 at 1:39pm
Two artists are giving literature a new lease of life by transforming books into literal representations of their stories.
Jodi Harvey-Brown opens up books and uses their paper to sculpt striking landscapes, such as a beach and ocean for Stevenson’s ‘Treasure Island’ and a piano complete with pianist out of ‘The Lives of the Great Composers’ by Schonberg.
She said of her work: “I have always loved art, and I have always loved to read. Characters, that we care so much for, should come out of the pages to show us their stories. What we see in our imaginations as we read should be there for the world to see.”
Meanwhile, fellow artist Terry Border has created his ‘Wiry Limbs, Paper Backs’ series, which personifies books by giving them limbs and accessories that reflect their themes, such as a camera for Orwell’s ‘1984’ and a cot for ‘Rosemary’s Baby’ by Ira Levin.
He said: “A local used bookstore has a rack of old, mostly classic paperbacks that they sell for $2, and the covers are so great, and the used ones have so much personality, they begged to be made into something.”
Take a closer look at Harvey-Brown’s project here or Border’s work here and tell us what you think about these book sculptures.
Friday, 31st January 2014 at 10:12am
Vesa Lehtimäki takes inspiration from film series such as Lord of the Rings, Star Wars and Indiana Jones, and makes his own scenes with the help of perspective shifting and ingenious lighting.
According to Lehtimäki, baking powder makes the best fake snow for the scale he uses and Star Wars is his favourite universe in which to work – his photographs include stormtroopers trekking across a snowy landscape.
Lehtimäki’s project started in 2009, when he decided to take pictures of his children’s toys. After receiving an overwhelming response on Flickr, Lehtimäki decided to continue with the fantastical pictures.
Take a look at Lehtimäki’s gallery here and tell us if you’re inspired to give this a go.
Thursday, 30th January 2014 at 2:20pm
Handimania’s video takes you through each step, from tracing around your hand to adding shadow to the illusion.
You only need a piece of paper, good colouring pens and a little application to make your very own optical illusion – as it's quick and easy to do, making it ideal for children.
Take a look at the step-by-step guide here or the video below, and let us know if you’ll give this fun exercise a go.
Tuesday, 28th January 2014 at 2:49pm
Federico Babina, who is also an illustrator, transformed each letter of the alphabet into the work of a famous architect to create the ‘Archibet’. For instance, ‘F’ is represented by Foster + Partners and their ‘Gherkin’, while ‘U’ incorporates Utzon’s Sydney Opera House.
Babina said: “The idea on which the Archibet project is based is to find a way to express through 26 illustrations the heterogeneity of forms and styles that make up the architecture.”
Each individual letter is intricately detailed and as a whole, the letters form a city of distinctive buildings, organised around roads and trees.
Take a closer look at Babina’s ‘Archibet’ here and tell us what your favourite letters are.
Tuesday, 28th January 2014 at 12:11pm
Will Ho came across the ‘stars’, which are actually bioluminescent phytoplankton, in the Maldives while on his honeymoon.
The phytoplankton emit light when they are agitated or stressed, and the phenomenon only occurs in warm coastal waters, such as warmer parts of America and Australia.
Harmless and abundant, bioluminescent phytoplankton can also survive on wet sand, hence the photographs of sparkling footprints. By day, the organisms are known as a ‘red tide’, as this is the colour they can turn the sea.
Take a closer look at Ho’s pictures here and tell us if you would have a dip in a sea full of glowing phytoplankton.
Thursday, 9th January 2014 at 8:38am
Certainly one of the most memorable buildings we saw last year was this attempt in China to build what would be the world's tallest building - remarkably inside 90 days. The controversial designs for this made for fascinating reading, you can remind yourself about them here.
Back in January we blogged on some remarkable photos taken of a thawing cold storage building. The images showed the amazing ice structures that had formed within the building - you can take a look at these here.
Another memorable blog was our look at the ten greatest offices in the world. This piece featured offices from Google and Red Bull - to name just a few - and certainly made us jealous that we couldn't work in offices such as these! Take a look at them here.
As part of The Think Tank's ongoing sponsorship of B2B Marketing's Knowledge Bank PR Channel, our PR Director Samantha Dawe produced a Whitepaper titled 'PR in a changing media landscape', which took a look at the need for a new mindset to accommodate a changing media world. You can download it here.
Finally one of the most memorable adverts we came across last year has to be the Poo Pourri advert. This video advert contrasted an elegant actress with a toilet spray product and a hilarious script. You can watch this advert here.
Thursday, 2nd January 2014 at 11:40am
The building was originally used to store horses and carriages - before Chinneck radically revamped its appearance.
The piece is entitled the 'Miner on the Moon' and features windows, shopfront signage and doors all turned on their heads to create the upside-down effect.
Take a closer look at this project here, and tell us if this would interest you if you saw it on your street.