T: 020 7831 2225

F: 020 7831 1408

E: info@thinktank.org.uk

Blog

Keep up to date with our blog entries on:

TwitterLinked inFacebookYou Tube      or,      Bookmark and Share

A giant billboard made of cake

Tuesday, 16th September 2014 at 2:37pm

Mr Kipling billboardMr Kipling’s new outdoor campaign includes a world first: a giant billboard made entirely of cake.

The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.

Located at Westfield London, the billboard was on display for eight hours - after which, the cakes were handed out to the public.

See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.


Tagged Life is better with cake, Mr Kipling, billboard, experiential, outdoor, brand, campaign, advertising, marketing, fun

Fun paintings reveal how animals get their patterns

Thursday, 11th September 2014 at 1:50pm

Ricardo Solis paintingsA series of playful paintings imagines how animals acquire their distinctive details, such as feathers, patterns, or skin.

Mexican artist Ricardo Solis creates illustrations that show miniscule humans sculpting or painting the animals, giving them charm by showing them part way through the process.

His paintings include black ribbons being draped over a still-white zebra, a bear being knitted its fur, and an elephant being sculpted from stone.

See more of Solis’ creations here and tell us which is your favourite.


Tagged Ricardo Solis, paintings, illustrations, animals, fun, art, design, creative

Barclaycard reveals first ‘Contactless Donkey’

Friday, 5th September 2014 at 12:34pm

Dillon the DonkeyBlackpool donkeys have taken a pioneering step - thanks to Barclaycard, they can now receive contactless payments.

After years of lost revenue (as many families don’t take cash onto Blackpool Beach), Dillon the donkey is now the world’s first contactless payment pack-animal.

Mark Ineson, owner of Real Donkeys tour company, approached Barclaycard with his dilemma.

The organisation came up with a unique saddle for Dillon, which can scan debit and credit cards via touch - making him one of only 300,000 contactless payment points in the UK

Read more about Barclaycard’s scheme here and tell us what you think of ‘Contactless Donkeys’.


Tagged contactless payments, Barclaycard, Contactless Donkey, innovative, business, marketing, fun, clever, Blackpool

LEGO House

Thursday, 4th September 2014 at 4:36pm

LEGO HouseA LEGO House designed by BIG has begun construction.

The structure, which is being built in Billund, Denmark, is inspired by the versatility of the LEGO brick and incorporates coloured LEGO in parts of the building.

The tourist attraction, which hopes to attract 250,000 annual visitors, will include a gallery, a café, and a ‘unique’ LEGO store.

Watch the concept video below and tell us what you think of it.



Tagged LEGO House, LEGO, Denmark, Bjarke Ingels Group, architecture, construction, design, fun, creative

An indoor skatepark under Waterloo station

Wednesday, 3rd September 2014 at 10:24am

House of VansAn underground skatepark has opened beneath Waterloo station.

House of Vans London’ covers five tunnels under the London Underground station and is the city’s only indoor skatepark.

The location also holds a public gallery, bars, and a music venue, with four art studios being leased free of charge to encourage local creative talent.

‘House of Vans London’ is also affiliated with three local charities and you can see more pictures of it here.

Let us know what you think of the construction.


Tagged House of Vans London, Waterloo, underground, skatepark, construction, creative, art, clever, fun

Yerka Project: the ‘unstealable’ bike

Friday, 29th August 2014 at 5:01pm

Project YerkaThree engineering students from Chile have created an ‘unstealable’ bike.

The students, who have named their idea ‘Yerka Project’, use a surprisingly simple way of securing the bike: by using its own frame.

Yerka Project’s middle pipe divides and attaches to the removable seat, forming a lock – all that it then needs is to be fastened to a post .

The prototype locks with a key, though the team are working on variations of the bike that can lock with combinations.

The team came up with their idea after one of them was targeted twice by bike thieves.

Find out more about the unstealable bike here or watch the video below – do you think it’s a good idea?



Tagged Yerka Project, unstealable bike, technology, design, fun, clever, transport

Curry paste adverts made of spices

Friday, 29th August 2014 at 12:01pm

Patak adPatak’s new adverts for its curry paste use spices to detail the long process of making the paste yourself.

Sean Freeman, who created the ads for the curry brand, used a range of spices and other ingredients mentioned in the ‘recipe’ to write it out on a black background.

Freeman also used different typographic styles throughout the innovative posters to bring the copy to life and encourage customers to opt for a jar of Patak’s.

See both of the posters here and tell us what you think of them.


Tagged Patak, Sean Freeman, creative, advertising, marketing, brand, typography, clever, fun, art, poster

British Airways launches animal channel

Thursday, 28th August 2014 at 12:59pm

Paws and RelaxBritish Airways has tapped into the ‘cute’ zeitgeist by releasing its own animal channel for passengers.

The airline now offers ‘Paws and Relax’ to long-haul passengers as part of its ‘Slow TV’ in-flight entertainment package.

‘Paws and Relax’ content will include animals from Battersea Dogs and Cats Home, the cartoon ‘Simon’s Cat’, and ‘Secret Life of Cats’.

BA’s in-flight entertainment manager, Richard D’Cruze, said: “We discovered some scientific research that proves watching images of cute animals can actually lower your heart rate and reduces stress levels.”

Find out more about the channel, which is being curated by Spafax, here.

Will you be watching BA’s new channel?


Tagged British Airways, Paws and Relax, Slow TV, cute, animals, entertainment, fun, media

Zootopia

Friday, 15th August 2014 at 9:28am

ZootopiaBjarke Ingels Group has revealed its scheme for ‘Zootopia’, also known as Givskud Zoo in Denmark.

The innovative design disguises its architecture within the topography, providing a playful and freer environment for the animals.

Overhauling the rigid style of most zoos and animal parks, BIG’s scheme uses three zones, each dedicated to a continent, within the doughnut-shaped zoo.

The imaginative features of the continental zones include bamboo cottages in the panda enclosure, a hill of rice fields in the elephant house and savannah craters for giraffes and zebras.

Read more about the fun design here.


Tagged Zootopia, Bjarke Ingels Group, zoo, animal park, fun, creative, architecture, construction, design

LEGO Architecture Studio

Wednesday, 13th August 2014 at 2:56pm

LEGO Architecture StudioLEGO is releasing a studio set for designers and architects.

LEGO Architecture Studio, consists of over a thousand pieces – however, unlike ordinary brightly coloured LEGO sets, all of the components are either white or transparent.

LEGO said: “Anyone with an interest in architecture can now create their own LEGO original designs, as well as building mini architectural masterpieces such as the Eiffel Tower and the Trevi Fountain.”

A guidebook, with helpful diagrams and contributions from leading architecture firms, also comes with the set.

Discover more about the new product here – do you think this is a great idea?


Tagged LEGO, LEGO Architecture Studio, architecture, construction, fun, creative

Tic Tac ads recreate retro games

Tuesday, 12th August 2014 at 3:25pm

Tic Tac adsThe latest Tic Tac advertising campaign uses retro video games as inspiration.

The campaign, devised by Miami Ad School/ESPM, recreates games such as Pac-Man and Snake using coloured Tic Tac mints against a black backdrop.

The colourful print posters inject a touch of fun into the Tic Tac brand, which is owned by Ferrero.

Take a look at all of the posters here and let us know what you think of the creative ads.


Tagged Tic Tac, advertising, brand, campaign, Miami Ad School, posters, video games, fun, clever, creative

Automated Thanking Machines

Thursday, 7th August 2014 at 2:22pm

Automated Thanking Machines‘Sometimes you just want to say thank you’ is the opening line of a bank’s campaign to give back to its customers.

TD Canada Trust converted some of its ATMs into ‘Automated Thanking Machines’, dispensing all sorts of presents, including clothes, flowers, and plane tickets.

Watch the heartwarming video below to see the lucky customers’ reactions and tell us what you think of the campaign.



Tagged Automated Thanking Machines, TD Canada Trust, campaign, brand, advertising, marketing, experiential, fun

Foresta Lumina

Thursday, 7th August 2014 at 12:25pm

Foresta LuminaA forest in Canada has become an illuminated night trail, taking inspiration from Quebec folk tales.

Parc de la Gorge de Coaticook in the Eastern Townships has dozens of trails and boasts North America’s longest suspension bridge, making it the ideal location for an after-dark attraction.

The 2km-long trail uses lighting effects and an original soundtrack, and even has guides dressed as folklore characters along the way.

Find out more about Foresta Lumina here and tell us what you think of the immersive experience.


Tagged Foresta Lumina, Parc de la Gorge de Coaticook, Quebec, Canada, nature, creative, interactive, fun

Energy Duck

Wednesday, 6th August 2014 at 2:26pm

Energy DuckA team of designers has devised a renewable energy generator in the shape of a duck.

The Energy Duck has been submitted to the Land Art Generator Initiative competition in Copenhagen and is intended to be an interactive, educational installation as well as a fun public artwork.

The generator is based on the common eider duck, which is native to Copehagen and is under the threat of climate change.

The 12-storey-high duck, which would float in Copenhagen Harbour, would have a steel frame covered in a skin of photovoltaic panels for energy generation, which would contribute to the city power grid.

Find out more about this innovative idea here.


Tagged Energy Duck, Land Art Generator Initiative, Copenhagen, duck, renewable energy, technology, fun, creative, innovative

Renault Captur: The Great Escape

Tuesday, 5th August 2014 at 12:07pm

Renault Captur: The Great EscapeRenault’s new advert features an adventurous goldfish following its owners all the way to the sea, heading for freedom.

The goldfish follows the new Renault Captur to the beach with some impressive acrobatics, soundtracked to La Femme’s ‘Sur la Planche’.

The fun advert plays on the freedom and adventure that the Renault Captur represents, and you can watch it below.

Let us know what you think of the advert.



Tagged Renault, brand, advertising, The Great Escape, marketing, fun, creative, advert, video

An organic phone charger made of fruit and veg

Friday, 1st August 2014 at 5:04pm

Organic chargerThe new Nokia Lumia 930 has been showcased with a charger made of fruit and vegetables.

Microsoft and Carphone Warehouse teamed up on the outdoor ‘Back to Light’ campaign, which has demonstrated the phone being charged by over 800 apples and potatoes.

The public demonstration took place at Westfield in Shepherd’s Bush and was designed by artist Caleb Charland, who took inspiration from the classic classroom project of making batteries out of fruit.

Charland said: “By creating this large organic charger to power a Lumia 930 device, this work speaks to a common curiosity we all have for how the world works, as well as a global concern for the future of Earth’s energy sources.”

Find out more about the demonstration here and let us know what you think.


Tagged Organic charger, technology, Nokia Lumia 930, Caleb Charland, clever, fun, experiential, marketing

Magic Mountain Lodge

Friday, 1st August 2014 at 12:01pm

Magic Mountain LodgeThere is a hotel deep in northern Patagonia called the Magic Mountain Lodge.

Surrounded by forest, the Lodge slopes upwards to a fountain, which coats the stone and vegetation with water.

The arched windows add to the fairytale feel of the hotel, which even has a rope bridge connecting it to the forest.

The Lodge, which acts as a base for ecotourists, also has a bar, restaurant, and outside hot tubs made from trees.

Find out more about the hotel here and tell us what you think of it.


Tagged Magic Mountain Lodge, design, architecture, construction, Patagonia, hotel, fun, clever

'Motion Silhouette': an interactive pop-up book

Friday, 25th July 2014 at 3:51pm

Motion SilhouetteAn interactive book enables readers to project shadows on its pages to ‘fill in’ the story.

Motion Silhouette’, by Megumi Kajiwara and Tathuhiko Nijim, requires a light source to be shone on its intricate pop-up pages, creating silhouettes that move as the light moves.

The beautiful monochrome book is handmade to order.

Take a closer look at it here or see it in action below - tell us what you think of the project.



Tagged Motion Silhouette, Megumi Kajiwara, Tathuhiko Nijim, art, design, book, clever, pop-up, fun

‘Dead parrot’ installed in London

Thursday, 24th July 2014 at 4:40pm

Dead parrotA giant dead parrot was installed in London last week to celebrate the last Monty Python show.

The 50 foot fibreglass sculpture was a tribute to Monty Python’s famous ‘dead parrot’ sketch and was placed near Tower Bridge in the run-up to the last show.

The sculpture took more than two months to complete; lead sculptor Iain Prendergast said: "The key challenge for us was capturing the comedy value of the dead parrot, keeping the realism of the bird whilst also adding touches like the bloodshot, stunned eyes."

The parrot was delivered to the O2 Arena for the final performance of Monty Python’s ‘Live (mostly)’ farewell show on Sunday.

Find out more about the dead parrot here and tell us what you think of the stunt.


Tagged dead parrot, London, Monty Python, comedy, fun, creative, installation, sculpture, publicity stunt

Modernist buildings as mixed-media images

Tuesday, 22nd July 2014 at 1:41pm

Lucy Williams - Modernist artA British artist creates incredibly detailed renderings of 20th Century buildings, with arts and crafts.

Lucy Williams painstakingly produces three-dimensional pictures out of materials including different types of wood, coloured card, acrylic paint and wool.

Inspired by photographs of modernist buildings, Williams’ work has recently been hosted by the McKee Gallery in New York.

Take a look at more of Williams’ architectural art here and tell us what you think of the handcrafted pictures.


Tagged Lucy Williams, Modernism, architecture, art, design, craft, creative, fun, gallery, pictures

1 2 3 4 5 9