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V&A membership campaign
Saturday, 16th February 2013 at 10:00am
In an effort to boost membership, the Victoria and Albert Museum in London, has teamed up with Rose Design to produce a series of print ads.Rose Design worked with photographer Nick Turpin and copywriter Jim Davies to create the posters, which aim to highlight the benefits of becoming a member.
The posters all feature black and white shots of visitors enjoying exhibits and objects from the V&A's vast trove of historical artifacts.Tagged Marketing, museum, poster, print, campaign, ads, creative, V&A
The poster that changes your colleagues' music choice
Sunday, 29th April 2012 at 3:04pm
Have you sat in your office and cringed at your colleagues' awful taste in music? Then the "Change the Tune" poster, invented by Agency Republic will have you cheering.The agency plays music via Spotify over their sound system and have rigged up a poster with a motion sensor that changes the song when it's hit by something. A great idea but watch out for unidentified flying objects and the Health and Safety squad.
Tagged Music, Poster, Design, Creativity, Idea, Concept, Spotify
Skype challenges impersonal social media in new ad campaign
Friday, 6th April 2012 at 9:33am
Skype has launched a new ad campaign challenging the lack of humanity in social media and focussing on the theory that technology makes communication more efficient, but less personal.
In a $12 million campaign Skype looks to leverage consumer anxiety about alienation promoting that it is better to talk face to face than via text or Twitter. The campaign launched last week in transport hubs, like Heathrow Airport, with a series of ads by Pereira & O'Dell which challenge the superficiality of text-based technology like Facebook, Twitter and SMS.
These are quite challenging and make you think about how social channels are changing our lives, similar to the impact that email had a few years back. We often talk in the office about how email has killed the art of conversation. How will social channels eventually change the way we communicate?
What do you think?
Tagged Advertising, Campaign, creative, Outdoor, poster, SkypeMini poster sites for a mini series
Thursday, 27th October 2011 at 8:52am
The sites announced the launch of the new series however they appear to have been very popular as all 'disappeared' very quickly, but what a great idea!
Concept and design by 4Creative
Photographer Gary Salter
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- Dispelling the myths of Social Media
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- Marketing Through Event and Exhibitions in a Recession
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