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Thursday, 8th August 2013 at 3:35pm
Traditional musical instruments have just got a new competitor as Novalia introduce their 2-D drum kit poster that you can play with your fingertips. Designed by David Gianatasio, this piece might be a trendsetter for future print and outdoor ads.
The interactive paper works like a touch screen and the poster itself as a speaker producing seven different drum sounds. There is also a Bluetooth version that you can hang on the wall and play with your iPad or iPhone.
Needless to say, the company has a very innovative vision for technology. Follow it on Twitter @novaliainfo to stay up to date with its latest innovations. Lastly, turn the volume up and see this musical poster in action in the video below.
Friday, 5th July 2013 at 11:24am
In this ingenious ad for Black Sabbath's comeback album, a poster for the band appears to emerge from layers of old flyposters that have been cut away to reveal all.
McCann Copenhagen (the agency responsible) was intrigued by the idea of digging through the endless posters that cover city walls, to see what they could uncover. Universal music gave them the opportunity to do that with this campaign
The effect was created by gluing together layers of old posters, then carving out holes to reveal the ad.
These were then placed in the busiest areas of Copenhagen for maximum exposure.
You can find more information about the campaign here
Saturday, 16th February 2013 at 10:00am
Rose Design worked with photographer Nick Turpin and copywriter Jim Davies to create the posters, which aim to highlight the benefits of becoming a member.
The posters all feature black and white shots of visitors enjoying exhibits and objects from the V&A's vast trove of historical artifacts.
Sunday, 29th April 2012 at 3:04pm
The agency plays music via Spotify over their sound system and have rigged up a poster with a motion sensor that changes the song when it's hit by something. A great idea but watch out for unidentified flying objects and the Health and Safety squad.
Friday, 6th April 2012 at 9:33am
Skype has launched a new ad campaign challenging the lack of humanity in social media and focussing on the theory that technology makes communication more efficient, but less personal.
In a $12 million campaign Skype looks to leverage consumer anxiety about alienation promoting that it is better to talk face to face than via text or Twitter. The campaign launched last week in transport hubs, like Heathrow Airport, with a series of ads by Pereira & O'Dell which challenge the superficiality of text-based technology like Facebook, Twitter and SMS.
These are quite challenging and make you think about how social channels are changing our lives, similar to the impact that email had a few years back. We often talk in the office about how email has killed the art of conversation. How will social channels eventually change the way we communicate?
What do you think?
Thursday, 27th October 2011 at 8:52am
The sites announced the launch of the new series however they appear to have been very popular as all 'disappeared' very quickly, but what a great idea!
Concept and design by 4Creative
Photographer Gary Salter