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Clever typographical posters promote Barclays bicycles

Wednesday, 12th March 2014 at 1:58pm

Transport for London has released a new series of adverts incorporating beautiful typography with bicycles.

Designed to promote Barclays Bicycles and the Cycle Superhighways, the colourful posters use a single word as the bicycle frames, such as ‘easy’, ‘safer’ and ‘direct’.

The words, designed by Alex Trochut, are seamlessly melded to the bicycles’ handles, seats and wheels using CGI.

The posters are part of an M&C Saatchi campaign for Transport for London and you can take a closer look at them here.


Tagged Alex Trochut, Saatchi, Transport for London, Barclays, Cycle Superhighways, typography, poster, design, clever, advertising, creative

Eckersley exhibition opens in London

Tuesday, 14th January 2014 at 12:17pm

A free exhibition dedicated to Tom Eckersley’s work is being held at the London College of Communications (LCC) this month, incorporating many of his famous posters.

Taking cues from the Modernist movement, Eckersley created simple yet clever bold designs which influenced generations of graphic designers.

The poster artist produced work for London Transport and other public service organisations throughout his sixty-year career.

He also established the UK’s first undergraduate graphic design course at the LCC’s predecessor, the London College of Printing.

This year marks the centenary of his birth and the forty posters on display come from the LCC’s own archive. The tribute runs from the 11th to the 29th January.

Take a look at some of Eckersley's work here and tell us if you'll be going along to 'Tom Eckersley: Master of the Poster'.



Tagged Tom Eckersley, graphic, design, poster, art, exhibition, creative, advertising, printing, communications, London

Play a drum kit poster!

Thursday, 8th August 2013 at 3:35pm

Drum-kit posterTraditional musical instruments have just got a new competitor as Novalia introduce their 2-D drum kit poster that you can play with your fingertips.  Designed by David Gianatasio, this piece might be a trendsetter for future print and outdoor ads.

The interactive paper works like a touch screen and the poster itself as a speaker producing seven different drum sounds. There is also a Bluetooth version that you can hang on the wall and play with your iPad or iPhone.

Needless to say, the company has a very innovative vision for technology. Follow it on Twitter @novaliainfo to stay up to date with its latest innovations. Lastly, turn the volume up and see this musical poster in action in the video below. 



Tagged music, drum kit, instrument, poster, Novalia, David Gianatasio

Black Sabbath tears through the flyposters

Friday, 5th July 2013 at 11:24am

Black Sabbath PosterBlack Sabbath PosterIn this ingenious ad for Black Sabbath's comeback album, a poster for the band appears to emerge from layers of old flyposters that have been cut away to reveal all.

McCann Copenhagen (the agency responsible) was intrigued by the idea of digging through the endless posters that cover city walls, to see what they could uncover. Universal music gave them the opportunity to do that with this campaign 

 
The effect was created by gluing together layers of old posters, then carving out holes to reveal the ad.

These were then placed in the busiest areas of Copenhagen for maximum exposure.

You can find more information about the campaign  here


Tagged Black Sabbath, Copenhagen, advertising, creative, graphic design, illustration, poster, creative advertising, McCann Copenhagen, Universal Music

V&A membership campaign

Saturday, 16th February 2013 at 10:00am

V&AV&AV&AIn an effort to boost membership, the Victoria and Albert Museum in London, has teamed up with Rose Design to produce a series of print ads.

Rose Design worked with photographer Nick Turpin and copywriter Jim Davies to create the posters, which aim to highlight the benefits of becoming a member.

The posters all feature black and white shots of visitors enjoying exhibits and objects from the V&A's vast trove of historical artifacts.
Tagged Marketing, museum, poster, print, campaign, ads, creative, V&A

The poster that changes your colleagues' music choice

Sunday, 29th April 2012 at 3:04pm

Music Poster DesignHave you sat in your office and cringed at your colleagues' awful taste in music? Then the "Change the Tune" poster, invented by Agency Republic will have you cheering.

The agency plays music via Spotify over their sound system and have rigged up a poster with a motion sensor that changes the song when it's hit by something. A great idea but watch out for unidentified flying objects and the Health and Safety squad.





Tagged Music, Poster, Design, Creativity, Idea, Concept, Spotify

Skype challenges impersonal social media in new ad campaign

Friday, 6th April 2012 at 9:33am

Skype advertisingSkype has launched a new ad campaign challenging the lack of humanity in social media and focussing on the theory that technology makes communication more efficient, but less personal.

In a $12 million campaign Skype looks to leverage consumer anxiety about alienation promoting that it is better to talk face to face than via text or Twitter. The campaign launched last week in transport hubs, like Heathrow Airport, with a series of ads by Pereira & O'Dell which challenge the superficiality of text-based technology like Facebook, Twitter and SMS.

Skype advertisingSkype advertisingThese are quite challenging and make you think about how social channels are changing our lives, similar to the impact that email had a few years back. We often talk in the office about how email has killed the art of conversation. How will social channels eventually change the way we communicate?

What do you think?

Tagged Advertising, Campaign, creative, Outdoor, poster, Skype

Mini poster sites for a mini series

Thursday, 27th October 2011 at 8:52am

7 Dwarves 1.jpgTo promote Channel 4's new series 'Seven Dwarves' twenty miniature billboards were placed in various locations around London. Complete with working lights each was a perfect scale model of a 48-sheet poster site.

The sites announced the launch of the new series however they appear to have been very popular as all 'disappeared' very quickly, but what a great idea!

Concept and design by 4Creative
Photographer Gary Salter
7 Dwarves 2.jpg
Tagged 7 Dwarves, Advertising, Channel 4, Launch, Marketing, Outdoor, poster