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Top ten best (worst) Jubilee products
Wednesday, 30th May 2012 at 6:39pm
The New Statesman has been taking a look at the top 10 best (worst) Jubilee products and it really is amazing what people will buy.
A crown pizza from Pizza Hut, a solar powered waving Queen or even a loaf of Kingsmill renamed for the weekend!
See the top 10 here.
Prada short film premieres at Cannes Film Festival
Tuesday, 22nd May 2012 at 8:41pm
As part of the Cannes Film Festival Prada has launched a short film called 'A Therapy', directed by Roman Polanski and starring Helena Bonham Carter and Ben Kingsley in a beautiful 70s setting. The film was premiered right before the official screening of Polanski’s film Tess.
A great twist at the end.
Tagged Prada, Cannes Film Festival, Helena Bonham Carter, Ben Kingsley, Film, Marketing, Promotional
Guinness beer glass that reveals a QR code
Sunday, 20th May 2012 at 3:27pm
QR codes have been a popular addition to marketing campaigns in recent years. Now BBDO New York has created a QR code on a beer glass for Guinness.The QR code is only visible when the glass is full and when scanned it "tweets about your pint, updates your Facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends to join you, and even launches exclusive Guinness content.'
A great promotional gimick and use of QR codes.Tagged Guinness, QR Codes, Promotional, BBDO, Marketing, Innovative
BMW uses interactive experience to promote 1 Series
Saturday, 21st January 2012 at 7:59am
The events ran in the evening across major cities with consumers invited to join in an interactive race game that was projected onto buildings and scaffolding in high traffic areas.
Using smart phones, iPhones and iPads gamers logged on to Facebook and competed against each other using their devices. The winners were immediately posted to the Facebook page and a league of the fastest gamers publicised.
There were 810 campaign Facebook posts, so with a Facebook user having an average of 130 friends, it is estimated that more than 105,000 users were exposed to the campaign through Facebook alone.
It looks like great fun was had by all, with consumers engaging with the brand and new technology. See a video of the event below:
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