Kingspan - Benchmark Evolution
Challenge
With the introduction of a new facade system, designed to provide a flexible, stylish, sleek and laser flat finish to commercial buildings, Kingspan invited The Think Tank to develop an integrated campaign to promote the system to architects and specifiers.
Solution
The Think Tank developed 'The Next Detail' campaign, combining advertising, direct marketing and promotional activity to communicate the new product range, focussing upon the bespoke nature of the product, allowing you to specify a wide range of 'details' to suit your design.
The campaign included striking visuals moving from initial drawings to a finished building. These were used across literature, a micro-site and a lenticular direct marketing piece, which as tilted changed from illustration to finished building. This was also animated within online advertising and the web site.
Results
The initial launch campaign has been a great success with many architectural practices engaging in the promotional activity and seeking more information online. The campaign continues.
Delivered:
Media Neutral Idea
Integrated Campaign
Advertising - on and off-line
Direct Marketing Promotion
Electronic Direct Marketing
Literature
Web Site