Shorlisted in Built Environment Marketing Awards 2009 - Best Campaign above £25K
To increase sales within a marketplace where competitive pricing pressure was starting to impact upon sales. Specifically, the client did not wish to become involved in a price war that would damage margins in the long term.
The Think Tank created a self-financing incentive programme called Kingspan Partners to encourage brand switching by existing customers and to challenge the threat of price reductions.
The scheme was developed as a Convention, at which those companies that hit their targets would attend.
Due to the sensitive nature of this activity the results are confidential, however the scheme had a significant impact upon sales and was recognised in the Built Environment Marketing Awards 2009, winning the Best Campaign over £25K category.
This scheme had a significant impact upon sales and was shortlisted under the Best Campaign over £25K in the Built Environment Marketing Awards 2009, only to be beaten by one of The Think Tank's other campaigns.