Kingspan Powerpanel
Challenge
To develop a product identity and design for a new product, launched by Kingspan, incorporating solar PV panels with their core insulated panel product.
Solution
Developed the 'If Only' campaign which communicated an aspirational message of using the roofs of buildings to generate power through solar PV. This featured retouched images with solar panels spelling out 'If Only' in various landscapes, promoting the use of Kingspan insulated panels along with solar PV.
This was supported by a microsite which demonstrated the product and how it worked with Kingspan's core products, and also included a complex energy savings calculator.
Results
Created a buzz around the product and how it worked with core panels. Advertising and direct marketing promoted the product and created significant traffic to the microsite.
Delivered:
Creative campaign
Product identity
Advertising
Direct Marketing
Microsite
Digital Banners