Lengard
Challenge
Lengard is a leading independent construction contractor, working across a wide range of projects in the South East.
The Think Tank was briefed to create an integrated marketing campaign to raise their profile within the education sector, marketing to head teachers and bursars of Primary Schools across the South East.
Solution
A campaign was created which included a direct mail piece, an eDM and a micro-site that provided full information about the Lengard Education offering. This structure allowed Lengard to control distribution of material and manage the contact process at their own pace.
Results
The campaign raised Lengard’s profile within the Education sector whilst also delivering sales leads that is providing a significant return on investment.
Testimonial
"The Think Tank has been commissioned on two assignments for Lengard, the first a marketing collateral project, the second more strategic. The Think Tank has always proved professional, efficient and, not least, creative in providing marketing solutions. I would happily recommend Liam and his team."
Graham Pretty
Business Development Manager
Delivered:
Direct Marketing
Copywriting
Micro-Site
Please click the image below to view the Lengard Education web site.
