Marston Group Plc Brand Identity and Launch
Challenge
To create a brand identity for a new Plc, created by the merger of two companies, whilst also communicating the launch of the new company, its ethos and services both internally and externally in a very short timeframe.
Solution
The Think Tank created a new brand identity and developed a communication strategy to engage and inform staff across the UK and to publicise the new company to a range of relevant marketplaces.
Results
There was a quick dissemination of information to all stakeholders that resulted in the development of awareness for the brand with core audiences, providing a smooth transition both internally and externally.
Delivered:
Brand Identity
Collateral
Direct Marketing
Advertising
Exhibition Services
Internal Communications
Media and Public Relations