Mixology
Challenge
To create a brand extension for a successful publication, Mix Interiors Magazine, within the interiors sector.
Solution
The Think Tank developed the Mixology Summer Ball and Awards, creating the name and concept for the event which 1,200 architects and designers attend each year. The Think Tank creates the marketing material for the event and manages it in its entirety, and has done for the past five years.
Results
An event that has become ‘the’ event of its sector and continues to grow each year.
Delivered:
Brand Identity
Advertising
Literature
Web Site
Viral Marketing
Event Management
Entertainment
Catering
Click the image below to view the 2010 web site.
