My Retail Media Social Marketing
Challenge
To build awareness and traffic to My Retail Media, a recently launched news aggregator within the retail sector, within tight budgetary constraints.
Solution
Developed a social media campaign which centred on a news blog that would provide valuable unique content to the web site whilst using other social media channels to promote the site.
Built a following on Twitter and LinkedIn and used photo media sites to feed back to the main web site.
Integrated a blog into the main web site and once the campaign was setup and followers started to grow The Think Tank trained the client to continue the campaign.
Results
This campaign has resulted in ten-fold traffic increase to the web site and a similar increase in premium subscriptions over a period of three months.
Delivered:
Blog
Social Media Campaign
Click below to view the My Retail Media Blog
