Nursing Times - EMAP Plc
Challenge
To increase subscriptions and news stand sales of the industry leading publication, Nursing Times.
Solution
The Think Tank proposed using advertising in tube carriages on the Northern line to communicate with potential readers of Nursing Times. Research suggested that this was the primary form of transport used by Nurses and more used the Northern Line than other tube lines.
A hard hitting campaign was developed which communicated that Nursing Times was at the forefront of the nursing profession and that it was changing both format and content with the heading 'Times are Changing'.
Results
The advertising ran for several months with a significant impact upon subscriptions and led to the development of the campaign into various other media.
Delivered:
Advertising
Media Planning