OKI C300/C500 Launch
Challenge
To deliver a campaign which suited the star quality of the C300 and C500 series of desktop printers, whilst communicating the benefits and features in a clear and easily understood manner that could be translated and used across the Europe and Middle East region.
Solution
The Think Tank developed a campaign that put the printer in the spotlight, using recognisable magazine covers to show the printer in unusual circumstances and to deliver a wide range of messages through the magazine cover headlines.
The campaign included advertising, posters, animated digital banners, electronic direct marketing, 360 degree product video's and a fanzine based micro site with blog. This material was carried across the region in sixteen countries with the UK also embarking on a social media campaign which included Twitter, Facebook, Flickr, YouTube and the blog.