OKI MC860 MFP Launch
Challenge
To communicate the launch of a new multi-function printer across the EMEA region, ensuring clarity and strength of message and relevance across all 28 countries in 17 languages.
Solution
Created an integrated marketing campaign, featuring ‘A4 Price, A3 Output’, which demonstrated the price versus paper size delivery benefits of the product in simple and easy to understand visuals and text.
Results
Delivered significant penetration in key markets and increased market share.
Delivered:
Advertising
Direct Marketing
Digital Marketing
Tactical Micro-sites
Click the image below to view the MC860 web site:
