OKI MC860 MFP Advertising
The launch of the OKI MC860 MFP was to have a significant influence upon the office printer market, offering for the first time an MFP that allowed printing in A3 format but at the price and size of an A4 printer.
This breakthrough in office printer design and affordability demanded a strong advertising campaign that could work across 17 markets within the EMEA and one that would be relevant and effective across this very diverse region.
The messaging required had to be simple and work across borders in multiple languages.