OKI Smarter Print Management
Following OKI's compilation of a comprehensive worldwide piece of research, The Think Tank was tasked with creating an online campaign that would offer the flexibility to communicate different messages in each country across EMEA, whilst also maintaining campaign awareness through consistent and engaging creative.
Challenge
The challenge was to develop a creative campaign that would be flexible enough to allow this diverse range of messages, developed from a global piece of research, to be communicated, whilst also being engaging and inspiring.
Solution
The Think Tank develeped an integrated online campaign, which included a micro-site, electronic direct mail and advertising banners that could be adapted locally to meet each country's requirements.
Results
Engagement with the environmental messaging communicated by the campaign across the EMEA region and awareness of OKI’s environmental credentials raised within each country.
Delivered:
Online Marketing Campaign
Micro-site
eDM
Banners
View the OKi Smarter Print Animated Video
