Parklife Oxford Street
Challenge
The Parklife project has been one of the most unusual briefs that The Think Tank has received. An empty space, situated opposite Selfridges on Oxford Street, was to become the newest event space in London.
Solution
Working with Progressive Events and Land Securities, The Think Tank was tasked with creating a new name and brand for the space and marketing it to the event and marketing sector for experiential and exhibition use.
Results
The creation of the brand and all marketing materials has supported sales of the site and promotion through direct marketing, advertising and PR has resulted in some fantastic events such as a 10m high Fiat 500, a new world record on the Nintendo Wii and 300 tonnes of sand for the England Beach Football Team.
Delivered:
Brand Creation
Marketing Strategy
Advertising
Web Site
Collateral
Direct Marketing
Digital Marketing
Public and Media Relations
Click on the image below to visit the parklife web site:
