SAS International is one of the UK's leading manufacturers of metal ceiling and architectural metalwork solutions, room comfort, doors and partitioning systems. The Think Tank has worked with SAS for several years supporting them through media relations activity, digital services, eDM and video production.
The expansion of SAS International's business worldwide has resulted in The Think Tank being appointed to manage media relations across the EMEA Region.
“From day one The Think Tank ensured that they learned as much as possible about SAS products, process, culture and staff. Working as an extension of the marketing resource they initially worked on SAS PR, ensuring that correct messages were sent to the market, regularly demonstrating that SAS was a changing company, and representing our entire product portfolio rather than our core product...
Due to the lack of previous SAS PR, The Think Tank built a foundation of key publications to target, in accordance with SAS needs, which has expanded as our activity has developed.
TTT has been involved in many aspects of our external communication. They have managed important focus groups with industry professionals which have given us fantastic insight into the market, for example. As time goes on and we continue to achieve desired results the SAS/TTT relationship has become stronger. This has reflected in SAS awarding TTT the contract to re-develop the SAS website. TTT answered the brief, were flexible, honest and value for money.”
Andrew Jackson, Marketing Director
To view the SAS International web site, shortlisted in the Built Environment Marketing Awards 2009, please click the image below or click on the case study to find out more:
View the SAS Modular Video