SAS International Press Relations
The Think Tank has provided PressRelations services to SAS for several years and has recently been appointed to manage this activity across the EMEA region.
In addition, we have been developing the script and overseeing filming and editing for SAS's first video presentation about its new capability, Modular Solutions, and providing sales support, copy writing of brochure and award entries.
SAS Modular Solutions won a Building Better Healthcare Award 2009, was selected for the Construction Products Association’s Innovation listings 2009, and was shortlisted for Offsite Construction Award 2009.
“From day one The Think Tank ensured that they learned as much as possible about SAS products, process, culture and staff. Working as an extension of the marketing resource, they initially worked on SAS PR, ensuring that correct messages were sent to the market, regularly demonstrating that SAS was a changing company and representing our entire product portfolio rather than our core product.
Due to the lack of previous SAS PR, The Think Tank built a foundation of key publications to target, in accordance with SAS needs, which has expanded as our activity has developed.
TTT has been involved in many aspects of our external communication. They have managed important focus groups with industry professionals which have given us fantastic insight into the market. As time goes on and we continue to achieve desired results the SAS/TTT relationship has become stronger. This has reflected in SAS awarding TTT the contract to re-develop the SAS website. TTT answered the brief, were flexible, honest and value for money.”
Andrew Jackson, Marketing Director
Click on the image below to view the SAS Modular Solutions video