Sedus Dealer Incentive
Challenge
With the recession taking hold, office furniture was one of the worst sectors hit and Sedus wanted to look at ways of boosting sales.
Solution
To support sales and encourage brand switching The Think Tank recommended a dealer sales incentive programme. Running for a short period only, dealers were incentivised to hit several different purchase levels and were rewarded with high-end gifts.
Results
This scheme was marketed and managed online to ensure cost effectiveness and had a significant impact upon the Sedus business at the end of 2008.
Delivered:
Promotion Concept
Web Site
Online Direct Marketing