Sheactive
Challenge
To increase purchases on the web site and drive traffic through the store. SheActive was one of the first ‘women only’ sports equipment stores and web sites and they wanted to build on their brand values and stand out within a crowded press, identifying with career women who engage in many forms of sport.
Solution
A series of adverts running within the sports press that showed women engaging in sports within the workplace.
Results
Increased store traffic by 50% over two months and increased online sales by 600%.
Delivered:
Advertising
Media Planning