SmartGlass International Press Relations
Leading manufacturer of electronically switchable glass, SmartGlass™ International, was recommended to The Think Tank when it needed to its raise profile and make further inroads into some specific markets.
SmartGlass™ International is a key supplier to the healthcare, hospitality, and commercial sectors and is unique in that it only manufactures SmartGlass and is completely dedicated to this sector. With a track record in supplying blue chip and bespoke clients worldwide, it asked the Think Tank to undertake a PR project to raise its profile in the UK and Middle East.
Target audiences included Architects, Designers, Facility Managers and End Clients in the core sectors of healthcare, hospitality, and commercial interiors.
Together it was identified that the initial focus should be on the healthcare and hospitality markets as the company had good reference sites of its products in application in these environments.
Using a combination of news releases, proactive features research and a press office service, The Think Tank achieved press coverage in a range of selected titles in the Middle East and UK, and successfully placed six articles in core titles.
The Think Tank also researched conference and sponsorship opportunities and award entries for SmartGlass in the healthcare and hospitality sectors in both the Middle East and UK; advised on exhibition design; and recommended a social media strategy.
“The Think Tank team has played a key role in enabling us to reach our specific target audiences for several of our campaign initiatives. Their attention to detail and sensitivity to our needs resulted in creative but practical solutions.
We worked with The Think Tank over a six-month project period and were impressed with their hard-working approach and commitment to getting results. We have found their advice, contacts and contributions to be invaluable, contributing significantly to our reputation enhancement."
Orla Keogh, SmartGlass™ International