Soap Box
Welcome to The Think Tank Soap Box, the outlet for our views and comments about marketing matters. This is where we publish artilces, white papers and other content that we feel may be of interest to our web site visitors.
You can also keep up to date with what we are doing and saying by clicking the links below and following us in any one of these social media portals:
How will the new EU Directive on Internet Privacy affect your web site?
Sunday, 26th June 2011
An EU Directive has recently come into force affecting the use of web site cookies to collect user information. Many companies in the past have used Privacy Policies in their web sites to cover the collection of information through the use of cookies. How will this affect your web site?Dispelling the myths of Social Media
Saturday, 7th May 2011
Marketing through Social Media channels has become a commonly discussed subject in recent years. It is a topic that we are regularly asked to explain, clarify and recommend how it can be used to expand and supplement traditional forms of B2B marketing. The topic itself is quite complex, however Social Media can be used effectively to supplement a wide range of marketing activities including Brand Development, Media Relations, Direct Marketing, Promotions and Advertising.Increased Return on Investment from Centralised Integrated Marketing
Saturday, 9th January 2010
Examining the provision of cost efficiencies through an integrated, ‘Campaign in a Box’, approach within the EMEA region.Putting PR in the Communications Mix
Friday, 8th January 2010
In the current economic climate we know that it’s imperative to keep watching your budgets and bottom line. But it’s as important to continue to come up with 'big' or innovative ideas - now's the time to stand out in crowded marketplaces.Making an Impact Face to Face
Thursday, 7th January 2010
There is nothing like interacting with potential customers through face to face marketing when trial is crucial to a sale. Face to face marketing can be used in a variety of ways to meet a variety of objectives, however its essence is interaction and without creating a sense of theatre, interest or incentive to respond it will not succeed.Marketing Through Event and Exhibitions in a Recession
Saturday, 10th October 2009
The rationale for holding live events in a recession has to be a good one as they can be very expensive activities, however if the right objectives are set and the right plan is put in place they can be very successful in introducing new products and building relationships with existing and potential customers.Intelligent Marketing When Times are Tough
Tuesday, 7th July 2009
How businesses manage and promote their services and products through a downturn is critical to their success or failure. In every recession there are winners and losers and those businesses that can identify opportunities and have the confidence and foresight to capitalise upon them will be the ones to succeed.
Soap Box
- How will the new EU Directive on Internet Privacy affect your web site?
- Dispelling the myths of Social Media
- Increased Return on Investment from Centralised Integrated Marketing
- Putting PR in the Communications Mix
- Making an Impact Face to Face
- Marketing Through Event and Exhibitions in a Recession
- Intelligent Marketing When Times are Tough