Welcome to The Think Tank Soap Box, the outlet for our views and comments about marketing matters. This is where we publish artilces, white papers and other content that we feel may be of interest to our web site visitors.
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Saturday, 7th May 2011Marketing through Social Media channels has become a commonly discussed subject in recent years. It is a topic that we are regularly asked to explain, clarify and recommend how it can be used to expand and supplement traditional forms of B2B marketing. The topic itself is quite complex, however Social Media can be used effectively to supplement a wide range of marketing activities including Brand Development, Media Relations, Direct Marketing, Promotions and Advertising.
Saturday, 9th January 2010Examining the provision of cost efficiencies through an integrated, ‘Campaign in a Box’, approach within the EMEA region.
Friday, 8th January 2010In the current economic climate we know that it’s imperative to keep watching your budgets and bottom line. But it’s as important to continue to come up with 'big' or innovative ideas - now's the time to stand out in crowded marketplaces.
Thursday, 7th January 2010There is nothing like interacting with potential customers through face to face marketing when trial is crucial to a sale. Face to face marketing can be used in a variety of ways to meet a variety of objectives, however its essence is interaction and without creating a sense of theatre, interest or incentive to respond it will not succeed.
Saturday, 10th October 2009The rationale for holding live events in a recession has to be a good one as they can be very expensive activities, however if the right objectives are set and the right plan is put in place they can be very successful in introducing new products and building relationships with existing and potential customers.
Tuesday, 7th July 2009How businesses manage and promote their services and products through a downturn is critical to their success or failure. In every recession there are winners and losers and those businesses that can identify opportunities and have the confidence and foresight to capitalise upon them will be the ones to succeed.