Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Thought

What’s trending for B2B PR in 2024?

These are the B2B PR trends set to ignite the sector this year. With a new year comes fresh challenges and opportunities. To kick off 2024, we’ve compiled all the PR trends, tips and insights…

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Planning a PPC advertising campaign in 2024? Here’s what to expect

How can marketers stay on top of changes and challenges in the digital world this year? In the ever-evolving world of PPC advertising and digital marketing, maintaining a forward-thinking approach is crucial. So as we…

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Why 2024 is all about authenticity (and not AI)

2023 was the year AI exploded into the mainstream, but already the tide seems to be turning against it. The tsunami of AI-generated images and content has made authenticity a badge of honour and a…

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Christmas ads roundup: Are big-budget campaigns past their peak?

Christmas advertising influences just 1% of consumers’ purchasing decisions, but the impact of festive ads goes far beyond sales figures. Cringe-worthy and cliché, heartwarming and wholesome…However you feel about them, Christmas ad campaigns are part…

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Sustainability & the cost of living

Sustainability & the cost of living: Are consumers still willing to pay more for greener goods and services? It’s often said that sustainability sells, but the figures can sometimes feel conflicting.  A recent McKinsey study…

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Why are B2B brands taking over Formula 1 racing?

B2B brands make up almost half of F1’s official sponsors – what does it tell us about their spending power, goals and marketing strategy? In the high-stakes, adrenaline-ridden world of Formula 1 racing, B2B brands…

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What is growth marketing and why is it different?

It’s time to stop relying on your gut: the data-driven, iterative approach of growth marketing Growth marketing refers to the use of experiments to test what works and what doesn’t, then using this data to…

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What is sustainability marketing?

What does ‘sustainability marketing’ mean and how can B2B marketers use it to their advantage? As nearly half of consumers now say they’re more likely to buy from a company that’s actively working to reduce…

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Where SEO and PR intersect: boosting online visibility using digital tools

PR and digital marketing teams…unite! PR and SEO may seem worlds apart, but they have more crossover than you’d expect. In fact they actually complement each other quite well, making PR professionals and digital marketers…

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Celebrating 30 years of outstanding people

The key to a thriving B2B agency? It’s all about our team. As The Think Tank continues to celebrate its 30th anniversary, we’re chatting to some of the people who have kept us company throughout…

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