We are The Think Tank
Founded in 1993.
Born to B2B
For more than 30 years, we’ve helped B2B businesses turn complex products, markets and challenges into marketing that gets results.
We bring strategy, creative, PR, digital and content together, giving you one team focused on the same commercial goals.
From launching something new and changing perceptions to generating demand and growth, we start by understanding your business, your market and what you need to achieve.
How can we help?
Mastering AI Visibility
B2B buyers are increasingly using AI to research brands, products and potential suppliers.
If your business isn’t appearing in those answers, you could be missing from the conversation before a buyer ever reaches your website.
Our Mastering AI Visibility guide explains how AI search is changing B2B marketing and the practical steps you can take to improve your brand’s visibility.
Download the guide 
A new brand identity takes flight
Acron Aviation needed to launch a new global brand and make an immediate impact in a highly competitive market.
We created an integrated go-to-market campaign combining strategy, messaging, brand development, LinkedIn advertising, ABM, PR and direct mail.
The campaign generated more than 20 million impressions and half a million clicks, giving Acron Aviation a strong platform for global growth.
View case study 
Driving innovation with metal 3D printing
Additive Industries wanted to build awareness of its advanced industrial 3D printing technology and strengthen its position in global manufacturing.
We created a distinctive campaign inspired by the speed and precision of Formula 1, bringing a complex proposition to life through bold creative and targeted marketing.
The award-winning campaign increased visibility and led to an ongoing relationship across digital advertising and website development.
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A heroic campaign for SMEs
IRIS wanted to show SMEs how digital technology could save time and help their businesses grow.
We created the Masters of Time campaign, using digital advertising, outdoor media, radio and creative content to build awareness and demand.
The campaign generated more than 30 million impressions, increased web traffic and won five industry awards.
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Embelex takes centre stage with a bold B2B PR Campaign
Avery Dennison wanted to launch Embelex and build awareness across the fashion, sports and supply-chain sectors.
We developed an international PR campaign combining media relations, partnerships and influencer activity.
The campaign secured more than 170 pieces of coverage and reached an audience of around 975 million.
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Nailed it with a pun-tastic OOH Campaign
Lords Builders Merchants wanted to build awareness around the opening of new branches in South-West London.
We created a playful outdoor campaign built around memorable trade-focused headlines, appearing across buses, billboards and local cafés.
The campaign introduced the new stores to their local audiences and generated a strong response from the trade community.
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Reaching Peak Performance with a targeted GTM Strategy
Phi Partners needed to take its Summit PaaS proposition to a highly specialised audience of decision-makers across just 85 banks.
We created an account-based go-to-market campaign combining direct mail, video, LinkedIn, email and thought leadership.
The campaign increased organic web traffic by 46%, LinkedIn impressions by 127% and exceeded its sales-qualified lead target.
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Unleashing the Power of Standards for SMEs
BSI wanted to better understand how SMEs viewed standards and demonstrate the practical value they could bring to growing businesses.
We developed the Power of Standards campaign, combining research, content and targeted digital activity.
In just four weeks, the campaign generated more than 2,000 content downloads and achieved a 17.6% conversion rate.
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What makes us different
We were born to B2B. It’s what we’ve been doing since 1993.
Over that time, we’ve learnt how to make complicated products easier to understand, reach specialist audiences, build brands in competitive markets and turn marketing into commercial opportunity.
Our strategists, creatives, PR specialists, content teams and digital experts work together as one team. So rather than separate agencies and disconnected activity, you get joined-up thinking built around what your business needs to achieve.
It’s an approach that has helped businesses around the world launch brands, enter new markets, change perceptions, generate demand and grow.
And it’s been independently recognised too, with The Think Tank ranked among the UK’s leading B2B agencies for PR, demand generation and thought leadership.
But ultimately, we’re judged by what we achieve for our clients. That’s why results sit at the heart of everything we do.
Let’s talk.
Our services
B2B marketing works best when strategy, creative and channels are connected. Our specialists work together to build the right approach around your business and what you need to achieve, whether that means a fully integrated programme or expert support in a particular area.
Our sectors
B2B experience that runs deep
We’ve spent more than 30 years working in markets where products and services can be complex, audiences specialist and buying decisions rarely straightforward. That experience helps us understand the challenges quickly, ask better questions and get to the right answer faster. We take the time to understand your market, your customers and what makes your business different.
Construction
We help manufacturers, construction technology businesses, architects, contractors and distributors build brands, reach specifiers and generate growth.
Manufacturing
From advanced manufacturing to materials science, we help businesses communicate complex propositions, launch products and reach specialist audiences around the world.
Financial services
We work across banking, fintech, asset management and capital markets, helping businesses build brands, communicate complex propositions and generate demand.
Technology
From established global businesses to ambitious technology companies, we turn complex products and services into propositions and campaigns people understand.
Professional services
We help consultancies and other professional services businesses strengthen their brands, demonstrate expertise and reach new clients.
Green Economy
We work with businesses across renewable energy, sustainable infrastructure, green technology and environmental services to communicate innovation and build demand.
Our Work
See how we combine clear thinking and creative ideas to solve complex B2B challenges and deliver results that make a difference
Good marketing should do more than look good. It should change something. Our work has helped B2B businesses launch brands, enter new markets, change perceptions, build reputation, generate leads and create commercial opportunities.
A new name in global aviation
We propelled Acron Aviation’s launch with a powerful, integrated GTM campaign—building momentum through a strategic teaser, high-impact launch and sales nurture path designed to reach a global aviation audience.
View full case study
How we help
What are you trying to achieve?
Sometimes you need to launch something new. Sometimes you need to change how your market sees you. And sometimes the priority is simply generating more demand and growth.
Whatever the challenge, we start by understanding what needs to change and build the right strategy and team around it.
Mastering AI visibility – A Guide for B2B Brands
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