We are The Think Tank
Founded in 1993.
Born to B2B

For 30 years, we’ve partnered with B2B brands looking for real results from their marketing spend.

Our integrated approach brings together strategic thinking, creative execution and commercial focus to help you build stronger brands, speed up growth, launch products successfully and change how people see you. We’ve found that the best B2B marketing balances smart data with great storytelling – creating connections that actually count.

B2B Marketing Agency of the Year 2024/25

The Mastering AI Visibility seminar returns

The Think Tank is rerunning our popular ‘Mastering AI Visibility‘ seminar to offer B2B marketing leaders a practical framework for developing an enhanced GEO strategy. Combining exclusive research from Censuswide with insights from LinkedIn and our own inhouse GEO expertise, we’ll share actionable advice for improving your brand’s AI visibility to take back to your team.

Join us on 8th July at the LinkedIn London Experience Centre.

A new brand identity takes flight

Acron Aviation needed to make an instant impact with its new brand identity – so we developed an agile, multi-phase GTM campaign to capture attention across a global aviation audience from day one. From strategic messaging and brand development to targeted LinkedIn adverts, Account-Based Advertising, PR and direct mail, we ensured sustained momentum from day one. See how we delivered over 20 million impressions and half a million clicks to set the stage for Acron Aviation’s global growth.

Driving innovation with metal 3D printing

The Think Tank helped Additive Industries boost brand awareness by showcasing their cutting-edge, scalable metal 3D printers. Inspired by their automotive connections, the campaign used powerful F1 visuals and striking headlines to highlight speed, precision, and innovation. This bold multi- award-winning approach positioned Additive Industries as a leader in industrial additive manufacturing, with clients like BMW and F1 teams. The success led to ongoing collaboration, expanding into web design and digital advertising.

A heroic campaign for SMEs

The Think Tank created the IRIS “Masters of Time” campaign to help SMEs save time and focus on growth through digital transformation. Inspired by the UK government’s Help to Grow scheme, the campaign used a mix of digital advertising, OOH, and radio to increase brand awareness and demand for IRIS software. With strong creative content and targeted media, the campaign achieved over 30 million impressions, five awards, and a significant boost in web traffic.

Embelex takes centre stage with a bold B2B PR Campaign

The Think Tank developed a robust PR strategy to launch Avery Dennison’s Embelex, a solution for branding, trims, and graphics. Targeting the fashion, sports, and supply chain industries, the campaign secured over 170 press mentions and reached an audience of 975 million. Collaborating with sports teams and leveraging influencers, the campaign generated buzz and expanded brand visibility across multiple platforms.

Nailed it with a pun-tastic OOH Campaign

Lords Builders Merchants teamed up with The Think Tank to create a fun, pun-filled OOH ad campaign to celebrate their new stores in South-West London. With catchy lines and bold visuals on bus ads, billboards, and even sandwich bags in local cafes, they nailed their message to trade professionals. The campaign not only sparked attention but also helped Lords boost brand visibility and gain positive feedback from the community.

Reaching Peak Performance with a targeted GTM Strategy

The Think Tank developed a strategic Go-To-Market (GTM) campaign for Phi Partners to promote their Summit PaaS. Using a highly targeted Account Based Marketing (ABM) approach, they reached 130 key decision-makers in 85 banks. This multi-channel award winning campaign included email, direct mail video cards, LinkedIn ads, and thought leadership content. The campaign generated high engagement, a 46% increase in web traffic, and exceeded lead generation targets by 75%.

Unleashing the Power of Standards for SMEs

The Think Tank partnered with BSI to understand how small businesses perceive and use standards. The “Power of Standards” campaign targeted SMEs with informative content and engaging visuals to highlight the efficiency and productivity benefits of adopting key standards. Over four weeks, this award-winning campaign achieved more than 2,000 content downloads and a 17.6% conversion rate, surpassing initial goals and providing valuable insights for BSI’s future marketing strategies.