We are The Think Tank
Founded in 1993.
Born to B2B
For 30 years, we’ve partnered with B2B brands looking for real results from their marketing spend.
Our integrated approach brings together strategic thinking, creative execution and commercial focus to help you build stronger brands, speed up growth, launch products successfully and change how people see you. We’ve found that the best B2B marketing balances smart data with great storytelling — creating connections that actually count.
B2B Marketing Agency of the Year 2024
How can we help?
A new brand identity takes flight
Acron Aviation needed to make an instant impact with its new brand identity – so we developed an agile, multi-phase GTM campaign to capture attention across a global aviation audience from day one. From strategic messaging and brand development to targeted LinkedIn adverts, Account-Based Advertising, PR and direct mail, we ensured sustained momentum from day one. See how we delivered over 20 million impressions and half a million clicks to set the stage for Acron Aviation’s global growth.
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Driving innovation with metal 3D printing
The Think Tank helped Additive Industries boost brand awareness by showcasing their cutting-edge, scalable metal 3D printers. Inspired by their automotive connections, the campaign used powerful F1 visuals and striking headlines to highlight speed, precision, and innovation. This bold multi- award-winning approach positioned Additive Industries as a leader in industrial additive manufacturing, with clients like BMW and F1 teams. The success led to ongoing collaboration, expanding into web design and digital advertising.
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A heroic campaign for SMEs
The Think Tank created the IRIS “Masters of Time” campaign to help SMEs save time and focus on growth through digital transformation. Inspired by the UK government’s Help to Grow scheme, the campaign used a mix of digital advertising, OOH, and radio to increase brand awareness and demand for IRIS software. With strong creative content and targeted media, the campaign achieved over 30 million impressions, five awards, and a significant boost in web traffic.
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Embelex takes centre stage with a bold B2B PR Campaign
The Think Tank developed a robust PR strategy to launch Avery Dennison’s Embelex, a solution for branding, trims, and graphics. Targeting the fashion, sports, and supply chain industries, the campaign secured over 170 press mentions and reached an audience of 975 million. Collaborating with sports teams and leveraging influencers, the campaign generated buzz and expanded brand visibility across multiple platforms.
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Nailed it with a pun-tastic OOH Campaign
Lords Builders Merchants teamed up with The Think Tank to create a fun, pun-filled OOH ad campaign to celebrate their new stores in South-West London. With catchy lines and bold visuals on bus ads, billboards, and even sandwich bags in local cafes, they nailed their message to trade professionals. The campaign not only sparked attention but also helped Lords boost brand visibility and gain positive feedback from the community.
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Reaching Peak Performance with a targeted GTM Strategy
The Think Tank developed a strategic Go-To-Market (GTM) campaign for Phi Partners to promote their Summit PaaS. Using a highly targeted Account Based Marketing (ABM) approach, they reached 130 key decision-makers in 85 banks. This multi-channel award winning campaign included email, direct mail video cards, LinkedIn ads, and thought leadership content. The campaign generated high engagement, a 46% increase in web traffic, and exceeded lead generation targets by 75%.
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Unleashing the Power of Standards for SMEs
The Think Tank partnered with BSI to understand how small businesses perceive and use standards. The “Power of Standards” campaign targeted SMEs with informative content and engaging visuals to highlight the efficiency and productivity benefits of adopting key standards. Over four weeks, this award-winning campaign achieved more than 2,000 content downloads and a 17.6% conversion rate, surpassing initial goals and providing valuable insights for BSI’s future marketing strategies.
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What makes us different
The Think Tank is a leading B2B marketing, PR & digital agency. For more than 30 years we’ve delivered outstanding results for our clients across many B2B sectors.
Our team of more than 45 ‘Thinkers’ combines creative thought, insightful strategy and impactful design and copy to deliver marketing, digital and PR campaigns that make a difference, helping our clients reach their objectives. And now we have been awarded B2B Marketing Agency of the Year 2024 at the B2B Marketing Awards.
Whether you’re looking to create or refresh your brand, go-to-market, drive lead generation with a new marketing campaign, expand your influence through PR or educate an audience with a content campaign, The Think Tank is the agency that can help you succeed.
Let’s talk.
Our services
Our integrated approach combines strategic, creative and technical expertise to deliver marketing that works. We tailor our services to your unique business challenges, whether you need a complete strategy or support with specific channels.
Our work
Award-winning brand, marketing, PR, digital & content campaigns, perfectly executed for brilliant B2B brands.
We believe results speak louder than promises. That’s why we measure success by the tangible business outcomes we deliver for our clients. Below are just a few examples of how our strategic approach has helped B2B brands overcome specific challenges and achieve measurable growth. Each case study represents real work with real impact – the kind of results we can help you achieve too.
A new name in global aviation
We propelled Acron Aviation’s launch with a powerful, integrated GTM campaign—building momentum through a strategic teaser, high-impact launch and sales nurture path designed to reach a global aviation audience.
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How we help
For more than 30 years we’ve delivered award-winning B2B marketing, digital and PR strategies and campaigns. We help our clients seize opportunities and solve business challenges through insight, strategy, tactical marketing and PR campaigns that exceed expectations.
From launching a product, generating leads or educating your audience to refreshing your brand and engaging your market, The Think Tank can help you suceed. Find out more about how we can help.
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