The Think Tank was briefed with communicating the following topic in an engaging way:
‘How to highlight Amadeus R&D efforts that turned into innovative products included in our portfolio for Travel Agencies?’
Using key company milestones we created a digital campaign comparing the travel sector's past and present and offering a glimpse into the future, based on research and insights provided by Amadeus.
An interactive microsite, www.innovation30.amadeus.com, was created as the campaign hub, with an accompanying video to display the content in an engaging way. To support this, blog posts authored by Amadeus senior staff, social media posts, email newsletters and online banners (on Amadeus websites) were distributed to encourage engagement.
The campaign primarily targeted existing customers and was only promoted through social and email channels, however the results were extremely positive with over 3,000 visits to the site, over 400 video views, more than 1,000 blog visits and over 500 likes on LinkedIn.