When travel agency Flight Centre decided to migrate to Amadeus’ travel technology solutions, The Think Tank was asked to create an employee engagement campaign that would reassure and engage Flight Centre team members in order to support a smooth transition.
Targeting management and employees in two phases, The Think Tank created a vibrant campaign based around the idea of ‘Enabling Amazing’, conveying the aspirational nature of Amadeus and the benefits its solutions provide.
To promote this message, Enabling Amazing uses strong, inspirational visuals, such as deep sea diving, which were used across an interactive microsite explaining the migration and how using Amadeus would help Flight Centre staff. The microsite was supported by posters, e-shots, and competitions, while direct mail pieces, informative changeover kits, and giveaways provided a tactile reinforcement for employees.
The campaign was a great success and was shortlisted for Best Internal Audience Campaign at the 2016 B2B Marketing Awards.
Rob Golledge, Head of Marketing Communications at Amadeus UK & Ireland said: ‘The campaign worked well because it got to the heart of what both companies believe they have to offer. I’ve never seen a concept so readily and unanimously accepted within my own and a customer’s organisation before this campaign developed by The Think Tank.’
At the end of 2016, we delivered branded boxes of chocolates to Flight Centre teams in order to celebrate a successful migration.